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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.
Startup Professionals Musings
SEPTEMBER 12, 2021
The size of the document should be based on your style, but 10-20 pages or slides are usually more than adequate to outline even a complex business. Hopefully you know your friends and family better than I do, so you decide when a business plan is required. On the other hand, your mother probably won’t read one.
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Tech.Co
AUGUST 1, 2017
Once a novelty act reserved for indie band albums and curious art projects, crowdfunding is starting to play a major role in the world of startups and new products. In fact, the majority of your work should be finished by the time you start your campaign. Rule #3: Do Your Homework. Rule #2: Launch Day is Priority #1.
Startup Professionals Musings
MAY 14, 2014
Sponsored by VISA Business Running a small business as an entrepreneur is a never-ending challenge of new products, customers, competitors, and an unpredictable economy. This week is National Small Business Week in the US, so it’s a good time to celebrate your successes, and allow the rest of us to acknowledge your dedication and innovations.
InfoChachkie
JULY 25, 2012
Everyone has an account and checks it multiple times a day, no matter how often people threaten to delete it and “de-wire”. While the web based version of Facebook has an abundance of display banners and advertisements littering every page, the mobile version has nothing of the sort. Facebook is the new crack. Yeah, right.
Tech.Co
AUGUST 16, 2017
A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads. You need to find lead gen tools that will convert leads, fill your sales funnel, and increase your revenue effectively. Build a stack, an all-in-one solution if you may, out of your favorite tools. What’s more?
InfoChachkie
JULY 14, 2011
This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. How has your history with Jason Spievak , Colin Kelley and the rest of the former CallWave team shaped and benefited the company?
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