Startup Professionals Musings

AUGUST 9, 2023

In these cases, you need testimonials, usage details, and return-on-investment examples. Expert testimonials and excellent support are essential. If your solution alleviates a high level of existing pain, customers more readily change. Multiple decision makers required to close a sale.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

NOVEMBER 15, 2020

In these cases, you need testimonials, usage details, and return-on-investment examples. Expert testimonials and excellent support are essential. If your solution alleviates a high level of existing pain, customers more readily change. Multiple decision makers required to close a sale.

Case Study 174

Case Study Startup Customer Custom 174

Xconomy

DECEMBER 11, 2018

House Majority Leader Kevin McCarthy opened a hearing before the House Judiciary Committee by saying that Pichai’s testimony was needed “because of the widening gap of distrust between technology companies and the American people,” according to a partial transcript by Recode.

Google 62

Google Technology San Diego Social Media 62

Startup Professionals Musings

SEPTEMBER 4, 2020

Highlight testimonials from specific people. Testimonials from these people, especially if they are recognized influencers, are much more memorable. People remember people, with associated emotions, whether that main person is you, someone you know, or a customer you lost. No long background stories are appreciated.

Startup 145

Startup Competition Customer Custom 145

AeA Los Angeles Council

APRIL 18, 2008

The testimonials speak for themselves: "We rely on AeA to lead the way on a wide variety of public policy challenges around the world" -- Xerox "AeA's education series fills a local gap for Board of Directors. It allows them to continue to increase their knowledge to lead & govern more successfully.

AeA 40

AeA Education Conference Services 40

socalTECH

FEBRUARY 15, 2013

Stephen Smith, executive director of the Shoah Foundation, demonstrated New Dimensions in Testimony, a collaborative project with ICT to capture stories from Holocaust survivors.

USC 197

USC Research Training Southern California 197

socalTECH

APRIL 13, 2015

The mobile marketplace provides transaction history, testimonials, background checks, portfolios, and other tools. The startup says it is backed by angels, including Kris Gutta, Rashesh Patel, Venkat Ketineni and Brian Liu, Chairman and Cofounder of LegalZoom.

Legalzoom 100

Legalzoom Funding Mobile Venture Capital 100

Both Sides of the Table

JULY 26, 2010

Regarding “social proof&# he says, “Earlier we described the importance of testimonials in trying to sway others’ opinions in your direction. Salesforce.come is brilliant at marketing heroes and I think Marc learned it in turn from Oracle. We would take every day users from our customer base and make them heroes.

Marketing 294

Marketing Customer Custom Technical Review 294

InfoChachkie

APRIL 30, 2012

The model’s name might actually be Kathy Jones or possibly a real “Kathy Jones” wrote the testimonial. Everything else in the ad is identical, except the testimonial, which highlights reducing the user’s time spent at the office after hours and on weekends.

Study 243

Study Advertising Research Customer 243

Startup Professionals Musings

MAY 1, 2021

Maybe it’s that first customer testimonial, or that first congratulations from someone you respect, or seeing your story in the newspaper. Working on that unique design, or completing the breakthrough for an innovative patent, are moments of inspiration that you will never forget, especially if they become your competitive edge.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

MAY 26, 2023

You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. Most new solutions I see are easier to use, more productive, more fun, or cheaper than existing alternatives. Incent these early.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

MAY 28, 2023

Then mobilize your support for these rewards through testimonials, input from experts, and traction. A new idea is a step into the unknown, and always represents some risk. Rather than arguing the level of risk, a better strategy is to highlight the size of the reward. Increasing your credibility will reduce the perceived risk by all.

Ideas 136

Ideas Case Study Mobile Resource 136

Startup Professionals Musings

JUNE 21, 2023

Monitor formal and informal feedback for customer value testimonials and keep the focus on customer support and satisfaction. A sense of purpose has replaced the dollar as the number one criteria for job satisfaction, with engaged teams outperforming those without by over 200 percent. Measure customer value perception at every stage.

Satisfaction 114

Satisfaction Customer Custom Social Media 114

Startup Professionals Musings

MAY 1, 2022

Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials. If you are focused exclusively on prospects who are actively seeking to solve the problem you are positioned to solve, you won’t need five or seven attempts to get their attention. They will call you back.

Marketing 141

Marketing Startup Social Media Technical Review 141

TechCrunch LA

FEBRUARY 24, 2020

Instead, there are testimonials from older, ex-smokers hawking the Lucy gum. . “It is a stimulant and they will get a sensation, but it’s not as intense as taking a very deep drag of a cigarette,” Renteln said. . The company’s website also doesn’t skew to young, lifestyle marketing images.

Southern California 113

Southern California Los Angeles Product Startup 113

Startup Professionals Musings

SEPTEMBER 19, 2022

Real data and customer testimonials say it best, such as get it done in half the time , or half the cost , or comes with a 5-year warranty. Fuzzy marketing terms like easier to use , lower cost , and higher quality are not effective differentiators, since they have been overused to the point of having no meaning.

Competition 123

Competition Customer Custom Examples 123

Startup Professionals Musings

OCTOBER 2, 2019

Customers these days expect to get asked, and often need that little extra push to put a testimonial on your website. Regularly review every customer comment, and reply.

Customer 86

Customer Custom Examples Sites 86

Startup Professionals Musings

OCTOBER 9, 2023

Give extra attention to those first few customers, and ask for publishable testimonials and word-of-mouth support in return. Save your viral campaign and major inventory buildup for later. Focus on collecting customer references.

Technical Review 88

Technical Review Pricing Software Review Customer 88

Berkonomics

JANUARY 7, 2016

Try registering in NAYMZ.com and work to increase your “rep score” to a maximum of 99 with a combination of testimonials, media postings, customer up–votes and more. Email readers, continue here…] Listening posts are all about your brand – personal or corporate.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

Startup Professionals Musings

DECEMBER 3, 2021

Highlight personal presence and testimonials. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. People respect people with relevant experience, so highlight your accomplishments, and the credentials you have.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

MAY 22, 2020

Is there a real customer willing to give a testimonial? Every startup should have at least a couple of outside advisors who are not major investors or family members, anxious to talk to new investors and key new hires. These should be people with complementary skills to the founders as well as industry expertise or connections.

Technical Review 174

Technical Review Startup Invest Patents 174

Startup Professionals Musings

MAY 26, 2021

Take advantage of advocates and testimonials before you are forced to defend a potential negative trust incident. Proactively market and defend your trust image. Trust is your personal brand, and it must be marketed and protected much like your business brand. Don’t assume that no visible negatives means your trust is not questioned.

Company 165

Company Companies Metrics Entrepreneur 165

Startup Professionals Musings

OCTOBER 22, 2021

Even more valuable are success case studies and testimonials. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Define a business that is scalable.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

OCTOBER 3, 2021

Statements about your product’s amazing capabilities or your service commitment, or testimonials about how awesome your company is, are generally not stories because they don’t relay events. Something has to happen. They are just someone’s opinion about impact which still belong in marketing collateral, but won’t make you memorable.

Startup 125

Startup Technical Review Entrepreneur Customer 125

Startup Professionals Musings

FEBRUARY 18, 2023

Is there a real customer willing to give a testimonial? Every startup should have at least a couple of outside advisors who are not major investors or family members, anxious to talk to new investors and key new hires. These should be people with complementary skills to the founders as well as industry expertise or connections.

Startup 83

Startup Technical Review Invest Patents 83

Startup Professionals Musings

DECEMBER 25, 2021

These days, that includes a memorable total experience and testimonials from friends. Your business and your team need to understand and demonstrate how your product connects precisely to what motivates your customer. Removing customer resistance takes persistence.

Customer 136

Customer Custom Sales Social Media 136

Startup Professionals Musings

MAY 12, 2021

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Go directly to customers to set priorities, and get a feel for emotional as well as factual realities. Avoid the use of jargon, big claims, and special promotions.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

JANUARY 30, 2021

Give extra attention to those first few customers, and ask for publishable testimonials and word-of-mouth support in return. Save your viral campaign and major inventory buildup for later. Focus on collecting customer references.

Product 159

Product Technical Review Pricing Software Review 159

Eric Greenspan

APRIL 11, 2013

If they are happy, you can get a testimonial. If you knew what your customers were thinking (and saying) about your product, service, or staff, imagine what you could do with this data. If they are unhappy, you can find out why and fix it. If they need more, you can sell them. Today, people talk about everything they do, online.

Customer 117

Customer Custom Class Services 117

Startup Professionals Musings

JANUARY 18, 2023

It also means proactively collecting and highlighting testimonials from other customers, and communicating these online and in face-to-face customer interactions. Prioritize value to the customer over and above cost to you. This means real customer value emphasis in all interactions and marketing, versus low price and price concessions.

Competition 109

Competition Services Customer Custom 109

Startup Professionals Musings

DECEMBER 18, 2022

Real contracts, testimonials, and even statements of intent are much more effective, if not real revenue and growth statistics. “Look how many social media ‘likes’ my site has generated.” We all know how to get friends and peers to pump up our story online, but investors want to see feedback from paying customers.

Technical Review 109

Technical Review Startup Statistics Social Media 109

Startup Professionals Musings

OCTOBER 30, 2020

Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community. Specialized services, such as accounting, require skilled people, training, and tools, and do not scale well. Collaborate with customers to tune your solution.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

NOVEMBER 18, 2016

In these cases, you need testimonials, usage details, and return-on-investment examples. Expert testimonials and excellent support are essential. If your solution alleviates a high level of existing pain, customers more readily change. Multiple decision makers required to close a sale.

Product 95

Product Case Study Customer Custom 95

TechCrunch LA

DECEMBER 16, 2019

For now, Solve is content to be a studio producing ad-supported media for platforms like Apple, Snap, Facebook, iHeartMedia, and other distributors, according to Wright.

Social Media 131

Social Media Media Startup Mobile 131

Startup Professionals Musings

JANUARY 5, 2020

I believe it’s time for analysis of social media, and more detailed attention to customer feedback, complaints, and testimonials to better focus your offerings sooner. Most businesses use big data to analyze past transactions for volume and location, but they now need to look deeper. Pursue a customer-centric strategy in everything you do.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

DECEMBER 16, 2019

Real data and customer testimonials say it best, such as get it done in half the time , or half the cost , or comes with a 5-year warranty. Fuzzy marketing terms like easier to use , lower cost , and higher quality are not effective differentiators, since they have been overused to the point of having no meaning.

Product 124

Product Customer Custom Examples 124

Eric Greenspan

JULY 9, 2012

After 11 years and hundreds of thousands of satisfied house calls, 39,000 glowing testimonials, our hearts and souls and hundreds of employees, a scam, really? Thankfully, for every angry investor or customer, there is someone amazing who says something supportive and kind. Someone called my company a scam today. Do they really believe that?

IBM 191

IBM IBM .Net Writing 191