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Interview: Paige Craig, CEO BetterWorks

InfoChachkie

Paige is a gifted communicator and my summary does not do him justice. He offers a number of worthwhile tips and tricks that I was not able to capture in the textual summary, so the 14-minute audio file is well worth your time. What follows is a summary which paraphrases Paige’s responses. Click here to listen to the Audio File.

Summary 246
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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

Before weighing in on the subject I would point out one thing that should be obvious to many of you – the iPhone was originally launched in 2007 in an exclusive partnership with AT&T and this was vital to both Apple and AT&T and was a hard negotiation throughout 2005 and 2006.

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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. Assume competition and assume within the buying organization you have enemies. Why Buy Me?

Sales 150
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How to Develop Your Fund Raising Strategy

Both Sides of the Table

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Executive Summary. Fund raising (as is much of life) is a sale – pure and simple. Three rules in sales: Why buy anything? This narrowing follows the three golden rules of sales: qualify, qualify, qualify.

Develop 366