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Google Goggles In Marketing Experiment

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Google Goggles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: marketing brands advertising recognition vision neven goggles google.

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Google Googles In Marketing Experiment

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Google Googles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: google goggles neven vision recognition advertising brands marketing.

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Google Shuts Radio Advertising Efforts

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Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

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SocialVibe Co-Founder Returns As CEO

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Los Angeles-based online advertising firm SocialVibe has a new CEO this mornig: co-founder Joe Marchese. Marchese had been President of the company from 2006 until 2011, when he departed to become Senior Vice President of Marketing and Digital for Fuse Networks. socialvibe executive online advertising' READ MORE>>.

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Panache Acquired By 24/7 Real Media

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Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. The firm was founded in 2006.

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NantWorks Buys Alcatel-Lucent's Digital Multimedia Solutions Business

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Alcatel-Lucent said its DMS unit develops technology for the areas of advance television, new media, digital advertising, retailing services, and health. NantWorks said it will use the business to help launch its mobile-based health and image recognition mobile solutions further into the market. READ MORE>>.

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ReachLocal Acquires Rest Of Australian Joint Venture

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Woodland Hills-based ReachLocal , which operates an online marketing service targeted at local businesses, is announcing today that it has purchase the remaining interest in the firm's Australian joint venture partner, Netus Pty Ltd. Australia was ReachLocal's first international market, which it entered in December of 2006.