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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173
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Brand Affinity Technologies Buys Printroom's Fan Photography Business

socalTECH

Irvine-based Brand Affinity Technologies , the latest startup from the Steelberg brothers, said Thursday that it has acquired the fan photography business of Printroom. Financial terms of the buy were not disclosed. READ MORE>>.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

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Panache Acquired By 24/7 Real Media

socalTECH

24/7, which is part of WPP, said it will incorporate Panache's digital video ad technology and formats into its Open AdStream platform. Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. The firm was founded in 2006. READ MORE>>.

Media 140
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Nasty Gal Gains $9M For Online Fashion

socalTECH

Nasty Gal is led by Sophia Amoruso, who started the company selling vintage clothing on eBay in 2006; the company says its now had over $28M in revenues in 2011, with revenues increasing around 500 percent each year. The firm said the funds will go towards technology, operations, creative curation, and editorial design.

Sales 145
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Praying to the God of Valuation

Both Sides of the Table

In those years I learned to properly build product, price products, sell products and serve customers. Between 2006–2008 I sold both companies that I had started and became a VC. I was in it for the love of working with entrepreneurs on business problems and marveling at technology they had built.

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Reflections on 2020: Harrison Tang, Spokeo

socalTECH

We successfully pivoted to a flexible workplace in 2020, which includes transitioning our 70-member Customer Care team to work from home in less than a week. What are you most looking forward to in the technology/startup world in 2021? New technologies will pop up to accelerate these changes starting in 2021. READ MORE>>.