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Burstly Opens Up Mobile Ad Service

socalTECH

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008. Tags: burstly mobile advertising rifkin.

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Trends in Digital Distribution: Production, Distribution and Advertising

SoCal Tech Calendar

Thursday, September 25, 2008 -- "Trends in Digital Distribution: Production, Distribution and Advertising" CommNexus. This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. See [link] (more).

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ReachLocal Tapped By UK Government

socalTECH

Woodland Hills-based ReachLocal , the provider of local online marketing services for small and medium sized businesses, announced this morning that it has been recognized by the British Government for its efforts in the UK. The two said that ReachLocal launched in the UK in 2008, and has offices in London, Manchester, and Birmingham.

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Specific Media Promotes Schulz

socalTECH

Irvine-based Specific Media , a provider of contextual, online advertising services, announced today that it has promoted Jon Schluz to Executive Vice President. Schulz had joined the firm in 2008. Specific Media one of the major operators of Internet advertising networks. READ MORE>>.

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ReachLocal Files For IPO

socalTECH

For 2008, the firm had a net loss of almost $7M on revenues of $146.68M. ReachLocal operates a service which helps small businesses place online advertising. Tags: reachlocal local advertising merger acquisition. Accoriding to ReachLocal, it had net income of $11.6M READ MORE>>.

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ReachLocal Hits $147M In Revenues

socalTECH

500 listing was that Woodland Hills-based ReachLocal , a venture backed provider of local online marketing services, hit $147M in revenues in 2008, up significantly from $4.4M Tags: reachlocal inc500 revenue search engine advertising. One of the revelations in yesterday's Inc. in revenues of 2005. READ MORE>>.

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9 Business Model Components For New Business Funding

Startup Professionals Musings

An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas , first introduced by Alexander Osterwalder back in 2008. Think of value propositions as bundles of services or products that create benefits (value) for customers. Value propositions.

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