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Every Startup Needs Six Social Media Initiatives

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention.

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‘The Tyranny of the OR’ For Social Media Marketing

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention.

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Interview with Jeremy Gocke, Fliptu

socalTECH

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. We help our customers weave together all the data across all of their data streams,” Lunsford said.

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Lunch.com Launches Social Game Badges

socalTECH

Los Angeles-based Lunch.com , the social media and networking site run by former VirtualTourist.com founder J.R. Johnson, said today that it has launched a new social game badge feature on the site. Johnson is known for his success with VirtualTourist, which he sold to Expedia in 2008. READ MORE>>.

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Interview with Matt and Amanda MacNaughton, PromoJam

socalTECH

What's the best way to get the word out about your brand on social media? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. Matt MacNaughton: Our mantra, is to reach social media users everywhere. What is PromoJam?

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REACH NeXT Announces Keynote Speaker Rob Maigret of Sphero

Tech Zulu Event

Co-founded DigiSynd, which was acquired by Disney in 2008. DigiSynd manages Disney’s brand presence in the social media space. Custom partnerships. Prior to Sphero, Rob was SVP of Global Creative at Disney Interactive, the digital entertainment and games segment of The Walt Disney Company.