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Demand Media Sells Pluck

socalTECH

Los Angeles-based Demand Media has sold its social media software arm, Pluck , to New York-based Sprinklr , the companies said Thursday. Pluck, which is based in Austin, was founded in 2003, and had been acquired by Demand Media in 2008 in a deal worth $56.3M. Financial details of the sale were not announced.

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Sorenson Media Launches New Product For Servers

socalTECH

San Diego-based Sorenson Media , the developer of video encoding and decoding software headed by Peter Csathy, said late last night that it has launched a new product, Sorenson Squeeze Premium. The new product is a version of its standard Squeeze video encoding software specifically aimed at running on windows Server 2008.

Media 124
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Topspin Media Opens Up Signups

socalTECH

Los Angeles-based Topspin Media , the music marketing and software firm headed by Ian Rogers, has opened up general signups for its service, the firm said Wednesday in Austin. Topspin--which has been operating in an invite-only mode since 2008--said it will now allow "all comers" to use the service.

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Upfront Ventures Adds Hamet Watt as New Investment Partner

Both Sides of the Table

He first came to see me in 2008 when we was raising money for his 1st startup – NextMedium. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. Media relationships. I’ve known Hamet for 5 years. Startup DNA.

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8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Los Angeles Social Media Starters What is Visible Networking?

CTO Coach 150
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Chrome River: Building An Enterprise Software Leader In LA, with Dave Terry

socalTECH

A few weeks ago, Los Angeles-based enterprise expense reporting software maker Chrome River (www.chromeriver.com) took a significant venture funding round--worth $100M--to help expand the company's growth in the enterprise software market. What does Chrome River's software do? Dave Terry: It's just part of our heritage.

Software 100
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FlipGloss Acquired By Forbes

socalTECH

Santa Monica-based FlipGloss , which develops online photo publishing software for the magazine industry, has been acquired by Forbes. Forbes Media announced the deal Thursday afternoon, but did not disclose any financial terms of the deal. FlipGloss was backed by Forbes, which invested in the firm in March of 2008. READ MORE>>.