socalTECH

DECEMBER 17, 2009

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. READ MORE>>.

Clearstone 160

Clearstone Advertising Equity Los Angeles 160

SoCal Tech Calendar

APRIL 12, 2009

Saturday, April 18, 2009 -- In Control: Who Will Own the World of Social Networks? What about advertisers?" Socnet" proliferation amplifies issues that increasingly worry users. They are questioning "what access do 'friends of friends' have? Is my content still mine?

Social Network 100

Social Network Networking Advertising Sites 100

socalTECH

JANUARY 20, 2011

Adconian Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. Adconian acquired the assets of Joost for the founders of Skype in November of 2009.

Santa Monica 150

Santa Monica Advertising Content Media 150

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

OCTOBER 20, 2010

Irvine-based Local.com , which operates a network of local search sites, said late Tuesday that it has named Ken Cragun the firm's interim Chief Financial Officer. Cragun was most recently Local.com's Vice President of Finance, having joined the firm in April of 2009. Tags: local interim executive search advertising.

Advertising 140

Advertising Sites Networking Company 140

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. There are more than 600 potential channels in the market – DSPs, ad networks and agency trading desks. Sounds crazy, doesn’t it? This opportunity exists today.

Advertising 59

Advertising Sales Software Platform 59

SoCal Tech Calendar

AUGUST 25, 2009

Wednesday, August 26, 2009 -- Media Leaders networking event. Join us as we forget about the state of the economy and enjoy beach weather while mingling with the south bay's hippest professionals in marketing, advertising, tech and media. See [link] (more).

Media 100

Media Advertising Networking Marketing 100

SoCal Tech Calendar

JULY 14, 2009

Monday, July 20, 2009 -- Future of Mobile Film and Television. Network and meet other Industry leaders from studios, content providers, carriers, mobile start ups, brands, etc to discuss timely and topical issues surrounding all aspects of mobile entertainment. How is money being made from studio's to advertisers? Mobile Monday.

Mobile 100

Mobile Hollywood Advertising Startup 100

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Advertisers. www.SoCconference.com ) - November 4 & 5, 2009 - Radisson Hotel Newport Beach. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. Technology.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

OCTOBER 6, 2008

Santa Monica-based Transpera, a venture-backed provider of mobile phone video advertising, said Monday that the firm has scored a win with a new mobile video ad campaign from Ford Motor Co. According to Transpera, it will run an ad campaign for Ford's new 2009 Lincoln MKS, across mobile content sites.

Santa Monica 100

Santa Monica News Mobile Advertising 100

SoCal Tech Calendar

JULY 22, 2009

Tuesday, July 28, 2009 -- OMMA AdNets. Ad Network Gold Rush - Boom or Bust? So many ad networks, so little time and clarity. Vertical ad networks are responding in force to a fundamental fragmentation in online traffic patterns. Do all these networks add real value to the ad buy?

IP 100

IP Social Media Guide Content 100

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

APRIL 1, 2010

You have advertising networks and mediation players, but you don't really have an ad management platform like ours. We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. Our space is pretty young. READ MORE>>.

Startup 164

Startup Platform Advertising GRP Partners 164

SoCal Tech Calendar

JUNE 28, 2009

Tuesday, June 30, 2009 -- Online and Mobile Video. The UCLA Anderson School of Management and the German American Business Association (GABA), invite you to an exciting panel discussion with top digital media executives and venture capitalists followed by a reception at the UCLA Faculty Center.

Mobile 100

Mobile Break.com UCLA GRP Partners 100

Both Sides of the Table

MAY 19, 2010

Closing a VC fund in 2009/10 is a major achievement in and of itself. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Total raised: $83mm; Series B round (July 2009 for $43mm) valued company at $400mm.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

socalTECH

MARCH 1, 2012

We caught up with Andy, whose executive experience ranges from ZeroDegrees, NBC Internet/Xoom.com, Infoseek / Go Network, to CNET and Snap.com, and whose last firm was MerchEngines, which he sold last year, to hear more about his new startup. The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. What is Punchcard?

Southern California 245

Southern California Idealab Startup Custom 245

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. April 24, 2009. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. Tags: socaltech advertising sponsor. Email us at info@socaltech.com.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Both Sides of the Table

SEPTEMBER 12, 2013

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

Invest 340

Invest Venture Capital Startup News 340

socalTECH

SEPTEMBER 7, 2010

So, we refocused in late 2008 and early 2009, and launched Island Paradise in August of that year. That's different from most games on Facebook, and on social networks as a whole, which are relatively simple games, with the same gaming mechanics over and over again. Why the interest in that area?

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

SEPTEMBER 23, 2010

PT as they kick off the new weekly tech law show "TechZulu Law" with a discussion with IP attorney Denise Grayson, who portrays the attorney of Eduardo Saverin in the film about the early days of Facebook, "The Social Network.". In "The Social Network" Denise portrays Gretchen, the attorney of Facebook co-founder Eduardo Saverin.

IP 81

IP Social Network Technical Review Networking 81

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Custom 40

Custom Customer San Diego JavaScript 40

Frank Addante

MAY 24, 2007

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Inventing Stuff, Obviously Impossible? Zondigo, Inc.

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Tech Zulu Event

DECEMBER 9, 2009

SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer.

Technical Review 40

Technical Review Stickam Web Conference 40

socalTECH

OCTOBER 17, 2017

There were barely network applications at the time. We built the first, networkable contact management product, Goldmine, to run on top of Novell. Microsoft didn't have a network OS, until Novell built a market for it, and ate Novell with NT Server. Businesses were hooking up their PCs with things like Novell. Explain that?

Startup 113

Startup Canoga Park Email Google 113

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Prior to joining FM in 2009, she served as President at Scripps Networks Digital, where she led the charge on bringing Scripps more fully into the digital space.

Los Angeles 75

Los Angeles Angel Social Media Media 75

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Through advertising or direct sales, these sites harvest intent. You could just outspend. You could use brute force to get the word out. Now, thanks to social media, you don't have to outspend.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

OCTOBER 11, 2012

The firm says nearly 20% of all brides now shop for or sell a gently used wedding dress online, compared with just 6% in 2009 and they firmly believe Recycled Bride is helping make the sales even more possible. Recycled Bride was founded in 2009 in Santa Monica, CA. TechZulu caught up with Recycled Bride and here is what we found!

Design 84

Design Social Media Sales Sites 84

socalTECH

JULY 20, 2011

However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. There was an opportunity to capture htose advertiser dollars, and do it by serving up a product that was compelling to both advertisers and consumers. Why the new funding round now?

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

JUNE 27, 2011

To do that, the firm has combined the world of social networking and personal finance with its newly launched service. In 2009, I teamed up with my partner, co-founder Eden Warner. Part of our advertising, is we are sending people checks in the mail for $25, or $50. Tell me the story behind Payoff.com?

Startup 197

Startup Ideas Southern California Social Network 197

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Prior to joining FM in 2009, she served as President at Scripps Networks Digital, where she led the charge on bringing Scripps more fully into the digital space.

Los Angeles 49

Los Angeles Angel Social Media Media 49

Both Sides of the Table

JANUARY 14, 2014

As the mobile ecosystem has grown the industrialized world is now carrying a mini computer in their pocket that is connected to a cellular network. The reduction in screen size has made the economic model of Internet advertising totally inefficient. source: Harris Interactive IM Shopping Poll (August 2009)).

Email 339

Email SaaS Venture Capital Google 339

Tech Zulu Event

NOVEMBER 16, 2009

Co-founder and CEO of BlogHer the leading participatory news, entertainment and information network for women online, reaching more than 15 million women each month via annual conferences, a Web hub, and an publishing network of more than 2,500 qualified, contextually targeted blog affiliates. . ycombinator.com. . Lisa Stone.

Twiistup 40

Twiistup Riot Games Statistics Yahoo 40

socalTECH

JUNE 1, 2011

Right now, we are running targeted ads using ad networks or whatnot. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. We were in closed beta for a while, and launched in August of 2009. How long has the site been up and running?

Startup 195

Startup Platform Sites Java 195

socalTECH

MARCH 22, 2011

I also brought my Bay Area technology connections to the team from my Stanford network. When the market crash hit in 2009, the financing and M&A business dropped dramatically throughout the entire investment banking industry. We had a great ten years building Montgomery and I am proud of what we accomplished together.

Southern California 100

Southern California Invest Media Content 100

Frank Addante

MAY 15, 2006

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: How will we.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40