socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Technology.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

MAY 7, 2010

Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Advertising Age reported that The Search Agency's 2009 revenues were $20.4M, and Covario's 2009 revenues were $8.8M. Tags: search agency covario advertising marketing.

Marketing 174

Marketing Southern California Santa Monica Advertising 174

Both Sides of the Table

MAY 15, 2010

Users participate by performing tasks, taking surveys or watching advertiser videos. 11.65mm in Series C – Investors: not announced – likely an inside round; previous investors: Redpoint and JAFCO – Read more: : SEC Registration Form D , peHUB , SoCalTech. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

SEPTEMBER 3, 2013

ReachLocal, which provides online advertising services to small and medium sized businesses, said that Gordon has resigned both as CEO and member of the company''s board. The company, originally backed by VantagePoint, had its IPO back in 2009. reachlocal zorik gordon online advertising medium business' READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Advertising Services 147

socalTECH

JANUARY 31, 2012

Los Angeles-based Hulu said Tuesday that it is planning a big push of its Hulu Plus subscription service, with a Super Bowl XLVI advertising campaign. The new campaign--a spin on its 2009 Alec Baldwin ad--features actor Will Arnett and the Hollywood sign, plus the hashtag "mushymush". READ MORE>>.

Hulu 140

Hulu Advertising Hollywood Los Angeles 140

socalTECH

JANUARY 20, 2011

Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. Adconion acquired the assets of Joost from the founders of Skype in November of 2009.

Santa Monica 171

Santa Monica Advertising Content Sites 171

socalTECH

JANUARY 14, 2013

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. Convertro raised $5M in a Series A in 2009. The firm is based in Santa Monica. READ MORE>>.

Santa Monica 147

Santa Monica Advertising Equity Entrepreneur 147

socalTECH

DECEMBER 17, 2009

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. READ MORE>>.

Clearstone 160

Clearstone Advertising Equity Los Angeles 160

socalTECH

JANUARY 20, 2011

Adconian Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. Adconian acquired the assets of Joost for the founders of Skype in November of 2009.

Santa Monica 150

Santa Monica Advertising Content Media 150

socalTECH

NOVEMBER 27, 2012

Irvine-based Local Corporation , the operator of online local advertising websites, said today that it has been granted a patent from the U.S. Montemer as inventor; the patent was originally filed way back in August of 2009, and was a continuation of a patent application originally filed in May of 2003. Patent and Trademark office.

Patents 147

Patents Advertising Mobile Technology 147

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Advertisers. on April 24, 2009. socalTECH readers. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Technology.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

socalTECH

FEBRUARY 22, 2011

in revenues from Q4 of 2009. in a loss in Q4 of 2009. The firm said the fourth quarter revenues were driven by new brand advertisers, and growth to more than 100 million unique monthly visitors. Demand Media said it had revenues of $73.6M for Q4 of 2010, up 33 percent from the $55.5M The firm reported net loss of $5.3M

Demand 145

Demand Media Report .Net 145

socalTECH

FEBRUARY 16, 2010

According to WebVisible, the funding will go to aggressively expand R&D on its platform, which is used by place local online advertising for small and medium sized businesses. As part of the announcement, WebVisible said it saw a 113 percent, year-over-year increase in its revenues for 2009. READ MORE>>.

Redpoint 145

Redpoint Advertising Venture Capital Funding 145

socalTECH

JANUARY 25, 2010

Los Angeles-based Rubicon Project , the online ad optimization firm, said today that its analysis finds that online spending in Q4 of 2009 was up, resulting in an increase in CPMs by 34%. Rubicon said it expects 2010 to be a "strong year" for digital advertising. Tags: rubicon project advertising publishing online. READ MORE>>.

Clearstone 113

Clearstone Advertising News Equity 113

socalTECH

OCTOBER 20, 2010

Cragun was most recently Local.com's Vice President of Finance, having joined the firm in April of 2009. Tags: local interim executive search advertising. Cragan also has served at Modtech Holdings, MIVA, ImproveNet, and NetCharge.com. READ MORE>>.

Advertising 140

Advertising Sites Networking Company 140

socalTECH

JANUARY 15, 2009

Los Angeles-based Oversee.net is not immune to the stormy economy, and told socalTECH Thursday that is cutting 18 percent of the firm's workforce, or a total of 38 people, including some managers. The firm said it made the moves, because it expects a "very difficult economic environment" in 2009.

Oversee.net 100

Oversee.net Layoffs Conference SoCalTech 100

socalTECH

AUGUST 19, 2010

Irvine-based WebVisible , which helps small and medium sized businesses place and manage their Internet advertising, announced today that it has opened up a new facility in Mumbai, India. Tags: webvisible india jobs employment expansion oversease international advertising. READ MORE>>.

Electronic Arts 140

Electronic Arts Southern California Advertising Los Angeles 140

socalTECH

AUGUST 26, 2009

Beverly Hills-based Hydra LLC , an Internet advertising company which has been seeing major growth in the last couple of years, has apparently hit a major snag, as the company has become embroiled in lawsuits associated with the departure of three of the four founding partners at the firm. Tags: online advertising media hydra.

Beverly Hills 124

Beverly Hills Journal Advertising Los Angeles 124

socalTECH

FEBRUARY 5, 2013

The group says that so far, from 2009 to 2011, it accepted 23 companies, of which 19 received funding worth a total of $80M; the accelerator said that the nine companies acquired exceeds $60M in proceeds. LaunchpadLA started initially as a mentoring group, but expanded into accelerating and investing in companies in the last few years.

Class 168

Class Startup Web Design Mentor 168

socalTECH

OCTOBER 4, 2010

Irvine-based WebVisible , which provides online advertising to small and medium sized businesses, has made a major change in its organization today, saying that it has made a fifteen percent reduction in its headcount, and shuffled its CEO. Burr has been COO of the company since 2009, and was founder of ISP NetZero. READ MORE>>.

Layoffs 154

Layoffs Advertising Activity Organization 154

socalTECH

FEBRUARY 3, 2010

According to Acacia Research, its subsidiary, Creative Internet Advertising Corporation, has received $12.4M in damages, which were awarded in May of 2009, $4.5M in a final judgment for willful infringement of the firm's patents. The firm said the judgment was signed Monday in the District Court for the Eastern District of Texas.

Yahoo 157

Yahoo Research Patents Advertising 157

socalTECH

APRIL 15, 2010

for the quarter, up from both Q4 of last year as well as the comparable Q1 quarter in 2009, according to the latest numbers from PricewaterhouseCoopers and the NVCA. in Q1, up from $588.033M tallied by the report in Q4 of 2009, and up significantly from the $320.2M received in the region in Q1 of 2009. across 31 days.

Southern California 208

Southern California Orange County Invest GRP Partners 208

socalTECH

FEBRUARY 19, 2010

Rubicon also said in its announcement that it had year-over-year growth of 270%, and that during 2009 it made its first acquisition, of technology firm Others Online. Tags: rubicon project merger acquisition investment banker advertising software technology server. READ MORE>>.

Invest 133

Invest Clearstone Acquisition Advertising 133

socalTECH

JULY 30, 2010

in Q2 of 2009. Revenues were up by 21 percent from the prior year, driven by increases in internet advertising revenues. According to Internet Brands, it had net income of $4.6M in revenues, up from $2.5M in net income on revenues of $23.2M

Internet Brands 160

Internet Brands .Net Acquisition Web 160

socalTECH

OCTOBER 6, 2008

Santa Monica-based Transpera, a venture-backed provider of mobile phone video advertising, said Monday that the firm has scored a win with a new mobile video ad campaign from Ford Motor Co. According to Transpera, it will run an ad campaign for Ford's new 2009 Lincoln MKS, across mobile content sites.

Santa Monica 100

Santa Monica News Mobile Advertising 100

socalTECH

OCTOBER 20, 2009

Woodland Hills-based ReachLocal , a provider of local search advertising services, has topped Deloitte's 2009 Technology Fast 500 list, an annual listing of companies ranked by their five year growth rates. According to the list, ReachLocal topped the list with a five-year, fiscal growth rate of 146,050 percent.

ReachLocal 124

ReachLocal Woodland Hills Beverly Hills Cerritos 124

socalTECH

DECEMBER 29, 2010

Cragun was Vice Presdient of FInance at Local.com since April of 2009, and has also been at ModtechHOldings, MIVA, ImproveNet, and NetCharge.com. Irvine-based Local.com , the operator of local search sites, said this morning that it has appointed Ken Cragun as CFo of the company. READ MORE>>.

Sites 154

Sites Paid Search Company Companies 154

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

socalTECH

DECEMBER 30, 2010

Mobile app downloads went from 300mm in 2009 to 5 billion in 2010, Android ad impressions up over 2,000% as two examples. 2) Advertising in the Facebook ecosystem. I've seen numerous startups revamp their entire business based on the performance of Facebook advertising vs. more traditional online marketing approaches. (3)

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

socalTECH

APRIL 1, 2010

You have advertising networks and mediation players, but you don't really have an ad management platform like ours. We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. Our space is pretty young. READ MORE>>.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

OCTOBER 28, 2008

Separately, Internet Brands said it has secured a $35M revolving line of credit from Silicon Valley Bank, which it plans to use for acquisitions starting in mid-2009. The firm did not detail its acquisitions plans, but did say that it has completed 25 website related acquisitions in the last nine months, spending $59.9M

Internet Brands 100

Internet Brands Web Acquisition Sites 100

socalTECH

MAY 18, 2010

We built that and put it on the App Store on December 24 of 2009. We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic. All of 2009 was figuring out what people want. What's special about the application?

Mobile 168

Mobile .Net Pasadena Software Review 168

socalTECH

SEPTEMBER 7, 2010

So, we refocused in late 2008 and early 2009, and launched Island Paradise in August of that year. In late fall and winter of 2009, it had reached 8-10 million players already. Zac Brandenberg: I've been in the advertising space, and in online advertising and interactive for much of the last ten years.

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

MARCH 15, 2013

PhotoPoll is our first app to push live, and now we're working on our second app, AdTile, which is a mobile advertising solution for applications and mobile software. In 2009, I got my green card and decided to move back here. We build mobile products, not just mobile applications, but products around them. What happened there?

Mobile 233

Mobile Southern California Startup Outsource Development 233

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

MARCH 1, 2012

in 2009, and through that process I learned a lot about local businesses, and about customer acquisition pain points. One of the things I heard often when doing any marketing, was that although local businesses would get customers from their advertising efforts, the didn't know when they were coming back.

Southern California 245

Southern California Idealab Startup Customer 245