SoCal Tech Calendar

MARCH 11, 2010

Wednesday, March 17, 2010 -- Faceoff: Social Media versus Paid Search Marketing. Others tell you that Search marketing is the best lead generation tool of our time and you need to allocate a large portion of your marketing budget for Google Paid Search advertising. Techbizconnection. Which is better for you?

Paid Search 100

Paid Search Social Media Media Marketing 100

socalTECH

MARCH 30, 2010

According to the firms, Orange Ad Market is an Internet advertising marketplace for display advertising, which will match publishers and advertisers. The companies said the multi-year, multi-country partnership will be launched in the second quarter of 2010 in the UK and France. READ MORE>>. READ MORE>>.

OpenX 162

OpenX Advertising Pasadena Marketing 162

socalTECH

OCTOBER 26, 2010

Woodland Hills-based ReachLocal , the provider of local online marketing services for small and medium sized businesses, reported its results Tuesday, saying that it had $77.1M in revenues for Q3 of 2010, up 47 percent from Q3 of last year, when it had $52.6M in revenues. for the quarter. to $291.5M. READ MORE>>.

ReachLocal 200

ReachLocal Woodland Hills .Net Southern California 200

socalTECH

MAY 13, 2010

Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. Tags: rubicon project venture capital advertising online. READ MORE>>.

Clearstone 140

Clearstone Advertising Venture Capital Equity 140

socalTECH

JANUARY 12, 2012

Los Angeles-based Hulu CEO Jason Kilar said Thursday afternoon that the company brought in approximately $420M in revenues in 2011, up 60 percent from 2010, and now has more than 1.5 Among other tidbits, Hulu said it saw that growth despite a soft advertising market, and now has over 1,000 brand advertisers signed up on the service.

Hulu 171

Hulu Advertising Content Blogging 171

Tech Zulu Event

OCTOBER 27, 2010

The TechZulu team is coming back to Pubcon this year from November 8-11 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Visit TechZulu for full story.

SEM 61

SEM SEO Social Media Advertising 61

socalTECH

NOVEMBER 21, 2014

As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. At the time, when we were an agency, it was quite a crowded market. Starting in 2010, we started focusing on that. In the past, marketers were buying leads in bulk.

Media 162

Media Advertising Startup Platform 162

socalTECH

FEBRUARY 20, 2013

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

Custom 164

Custom Customer Funding Commerce 164

Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung. Venture Funding.

Social Network 65

Social Network Marketing Networking Social Media 65

Startup Professionals Musings

FEBRUARY 18, 2010

Even though it has been a long haul, it’s nice to see some optimism on the horizon for 2010. Small Business Outlook 2010: Lessons Learned – A Case for Greater Optimism ,” was published by CIT Group, Inc., A full 59% of respondents cited a greater focus on operating efficiencies as the number one step to achieving growth in 2010.

Startup 48

Startup Guide Study Entrepreneur 48

socalTECH

NOVEMBER 1, 2011

Woodland Hills-based ReachLocal , which helps small and medium sized businesses place online advertising, released its results Tuesday afternoon, reporting a net loss of $4.6M The firm saw an overall, 28 percent growth in its revenues from year to year, with particular growth in international markets. on revenues of $98.6M.

ReachLocal 140

ReachLocal Woodland Hills .Net Advertising 140

socalTECH

JULY 11, 2011

Irvine-based Local.com , the online publisher of local business guides and advertising sites, has acquired San Juan Capistrano-based Screamin' Daily Deals , the local daily deals site. The daily deals site apparently also had grown to approximately 60 employees and 14 different markets. The deal was worth $12.5M READ MORE>>.

Guide 100

Guide Advertising Sites Marketing 100

socalTECH

DECEMBER 1, 2009

Los Angeles-based Oversee.net is planning a European expansion, the firm said this week, saying its DomainSponsor domain monetization division is planning to establish operations in Europe during the first quarter of 2010. The firm said that the European market is considered to be the fastest growing sector in the global domain space.

Oversee.net 154

Oversee.net Advertising Los Angeles Marketing 154

SoCal Tech Calendar

JANUARY 26, 2011

More than 650 domain name investors, online marketing and advertising professionals, and leading service providers engaged in meaningful discussions and good fun at DOMAINfest Global 2010. See [link] (more)

Class 124

Class Entertainment Advertising Networking 124

socalTECH

NOVEMBER 30, 2016

We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement. Today, we do business with major brands and advertising agencies, including a lot of retail brands, providing them with business intelligence. How do you gather all of that mobile behavior information?

Advertising 100

Advertising Mobile Social Media Startup 100

SoCal Tech Calendar

JANUARY 28, 2011

More than 650 domain name investors, online marketing and advertising professionals, and leading service providers engaged in meaningful discussions and good fun at DOMAINfest Global 2010. See [link] (more)

Class 113

Class Entertainment Advertising Networking 113

SoCal Tech Calendar

JANUARY 27, 2011

More than 650 domain name investors, online marketing and advertising professionals, and leading service providers engaged in meaningful discussions and good fun at DOMAINfest Global 2010. See [link] (more)

Class 113

Class Entertainment Advertising Networking 113

socalTECH

JANUARY 20, 2010

He was previously VP of Marketing and Advertising at GM North America, in addition to serving in a number of other sales and marketing positions throughout GM. CODA said that Jackson will be responsible for building the firm's sales model for its late 2010 introduction of its automobiles. READ MORE>>.

Sales 165

Sales Santa Monica Advertising Marketing 165

socalTECH

NOVEMBER 2, 2011

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site. Bizzy said the site and mobile apps will be shut down by mid-November.

ReachLocal 170

ReachLocal Woodland Hills Sites Blogging 170

socalTECH

JANUARY 25, 2010

The firm--which has been running its own series of reports on the online advertising market--attributed the increase in CPMs to holiday ad spending, as well as interesting in celebrity news topics. Rubicon said it expects 2010 to be a "strong year" for digital advertising. READ MORE>>.

Clearstone 113

Clearstone Advertising News Equity 113

socalTECH

OCTOBER 7, 2009

advertisers have upped their spending on paid search by almost 8 percent in Q3. The firm--which has been running a quarterly analysis of paid search spending--said it is expecting 10 to 15 percent growth in 2010. Covario attributed some of the gain in paid search spending to "back to school" campaigns in the consumer market.

Paid Search 140

Paid Search Search Engine Optimization San Diego Advertising 140

SoCal Tech Calendar

SEPTEMBER 9, 2010

Wednesday, September 15, 2010 -- Media Leaders LA, Networking Event. Bring your business cards to take part in a cutting edge junction of leaders in marketing, advertising, PR, and technology while discussing current events and new innovations. See [link] (more).

Media 100

Media Advertising Networking Marketing 100

SoCal Tech Calendar

AUGUST 12, 2010

Wednesday, August 18, 2010 -- Media Leaders LA. Bring your business cards to take part in a cutting edge junction of leaders in marketing, advertising, PR, and technology while discussing current events and new innovations. See [link] (more).

Media 100

Media Advertising Marketing Technology 100

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Other then to come hang with the TZ crew of course.

SEO 64

SEO Advertising Conference Social Media 64

SoCal Tech Calendar

APRIL 12, 2010

Wednesday, April 14, 2010 -- digiday VIDEO UPFRONT. The State of The Digital Video Upfront: The best and the brightest in digital video, emerging platforms, plus media, marketing, publishing, and television executives will converge in Los Angeles to address the future of video programming and advertising. See [link] (more).

Advertising 100

Advertising Los Angeles Platform Media 100

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Custom Customer 82

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. In April of 2010, we put up Dealcurent.com, and we started indexing number one on Google for daily deals software. That one client, plus a need in the market really drove the product.

Platform 263

Platform Training Software Review Advertising 263

Tech Zulu Event

SEPTEMBER 9, 2014

Marketing is considered an art by many individuals because it requires keen insight in how to approach a product, service, or brand, and how to effectively deliver those things to customers. Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns.

Advertising 69

Advertising Training Custom Customer 69

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. They also avoid Reg D.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

SEPTEMBER 15, 2015

Bevo Media was founded in 2010, and plays in the performance marketing area. Financial terms of the acquisition were not disclosed.Bevo Media, which is led and was founded by Ryan Bukevicz, said that Vize Capital plans to invest "significant resources" into growing the company and improving its platform. READ MORE>>.

Media 100

Media Capital San Diego Platform 100

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. and Overture Services.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

MARCH 22, 2011

The firm said companies like Progrexion Marketing--which markets the credit repair product Lexington Law--has been seeing success with pay-per-call using its products. RingRevenue said Progrexion has seen an increase of 630% in sales due to its pay-per-call campaigns since launch in July of 2010. READ MORE>>.

Services 189

Services GRP Partners Santa Barbara Technical Review 189

SoCal Tech Calendar

JULY 14, 2010

Tuesday, July 20, 2010 -- How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition. See [link] (more).

IP 100

IP Competition Technology Company 100

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Other then to come hang with the TZ crew of course.

SEO 40

SEO Advertising Conference Social Media 40

Both Sides of the Table

DECEMBER 15, 2012

It is stunning to think about the blind spots that market leaders can develop. For years Palm had such a significant lead in the PDA market it seemed inconceivable that they would be replaced. I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. – I have one of these, too.

Email 386

Email Startup Marketing Competition 386

Tech Zulu Event

SEPTEMBER 13, 2012

Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way. What if we could build ads that people actually like on the same framework advertisers are used to?”

Mobile 102

Mobile Networking Advertising Southern California 102