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Hulu: Nearly Half A Billion In Revenues in 2011

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Los Angeles-based video streaming site Hulu is set to earn half a billion dollars in revenue this year, according to an update from CEO Jason Kilar posted last night on its company blog. READ MORE>>.

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DIGIDAY:ON MEDIA

SoCal Tech Calendar

Wednesday, February 23, 2011 -- DIGIDAY:ON MEDIA: February 23, 2011: Where THE digital media moguls caucus on the business of buying and planning and advertising across digital platforms. Join us for this one of a kind meeting of the digital media moguls in Los Angeles. 100 discount for socalTECH readers use code SCTECH.

Media 100
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Rubicon Project Prices IPO

socalTECH

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 The IPO is the first, technology IPO out of Los Angeles since 2011. rubicon project advertising merger exchange exit technology rubi'

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True(X) Media Finds $6M

socalTECH

Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. READ MORE>>.

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Rubicon Project Sets IPO Range

socalTECH

Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 rubicon project advertising merger exchange exit technology rubi' and $17.00 Mayfield, as well as others.

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24/7 Media Expands Video Formats

socalTECH

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. 24/7 Media acquired Los Angeles-based Panache in December of 2011. READ MORE>>.

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Adconion Rolls Joost Into Smartclip

socalTECH

Adconion Media Group , the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider.