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Mobile Marketing

SoCal Tech Calendar

Tuesday, June 26, 2012 -- Mobile Marketing. There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. The mobile phone is the perfect platform for marketers to engage consumers wherever they may be. in 2011 to more than $20B by 2015.

Mobile 113
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DIGIDAY: MOBILE APPS

SoCal Tech Calendar

Thursday, February 24, 2011 -- DIGIDAY: MOBILE APPS: The event will bring together the leading executives from top mobile agencies, blue-chip brands, mobile app developers, mobile advertising networks, and content owners to discuss the explosive Mobile "app-vertising" market. And a whole lot more!

Mobile 100
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Local Corporation Sells Rovion

socalTECH

Irvine-based Local Corporation , which provides online local advertising for small businesses, said Friday that it has sold off its Rovion unit to Gannett Co., Rovion was a provider of mobile advertising, and had been acquired by Local Corporation in April of 2011 for $2.3M. The deal was worth $3.9M Local Corp.

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ThinkNear Among SoCal's First Accelerator Exits

socalTECH

The acquisition Tuesday of ThinkNear , the mobile advertising firm headed by Eli Portnoy, looks to be among the first accelerator-incubated companies in Southern California. for ThinkNear Tuesday morning, and make the company part of its mobile, local advertising group. TeleNav said it would pay $22.5M

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ValueClick Media Opens Two New Offices

socalTECH

The firm said the move was made to serve clients and agencies in the two markets, with Minneapolis representing a $1 billion online advertising and $300M mobile marketing opportunity by the end of 2011. Phoenix is expected to reach $800M in online advertising spend this year, according to figures cited by ValueClick.

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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

According to the author, 60% of Facebook’s revenue comes from mobile ads, double that of the prior year. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. There’s a fundamental difference between the behavior of someone utilizing a mobile device and someone sitting at a desktop computer.

Company 200
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ValueClick Buys Greystripe

socalTECH

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. The company expects Greystripe to add $24 to $26M in revenues for the remainder of 2011. The deal was worth $70M in cash. in the deal.