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Demand Media Sweetens Executive Pot

socalTECH

Ahead of its IPO, Santa Monica-based Demand Media , the online domain name and media publishing business run by Richard Rosenblatt, updated its IPO filings Thursday, saying that it has granted $30.8M million of its shares, upon the completion of an IPO before March 31, 2011. READ MORE>>.

Demand 194
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Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business

socalTECH

The company operates the Ipsy Open Studios based in Los Angeles, which specifically caters to content creators in the beauty area. It was cofounded by Michele phan in November of 2011. Social media allows women to seek out other, like minded women, and learn from them. So it's all about content and community.

Commerce 100
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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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The Rise of Inbound Marketing

SoCal Tech Calendar

Friday, April 22, 2011 -- The Rise of Inbound Marketing: Adapting Marketing to Changing Customer Behaviors and Demands. Online marketing and social media have dramatically changed the marketing practice. From garage startups to board rooms, a new billion-dollar question now reverberates: Is marketing as we know it really dead?

Marketing 113
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TechZulu Heads To NYC For #BWE | BlogWorld Expo 2011

Tech Zulu Event

That’s right folks, BlogWorld and New Media Expo have left their old stomping grounds in Las Vegas to venture on to a new chapter. Custom ad deals and partnerships. BlogWorld in NYC? BlogWorld is now being held in New York City in May and Los Angeles in November. Now you get a double dose of BlogWorld awesome in a year!

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Organic Marketing for Startups

SoCal Tech Calendar

Monday, January 17, 2011 -- Organic Marketing for Startups. Learn about the methods for creating and marketing yourself, your business and your content on the web in ways that cost only elbow grease and return traffic and customers in droves. See [link] (more)

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DIRECTV Planning 3D Broadcasts

socalTECH

According to DIRECTV, its customers will receive a free software upgrade showing three, dedicated 3D channels to 3D television sets, including Panasonic's VIERA Full HD 3D TVs. DIRECTV also said it is working with AEG/AEG Digital Media, CBS, Fox Sports/FSN, Golden Boy Promotions, HDNet, MTV, NBC Universal and Turner Broadcasting System, Inc.