2011 Customer Marketing Social Media 
Startup Professionals Musings
NOVEMBER 30, 2013
Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.
SoCal Tech Calendar
APRIL 16, 2011
Friday, April 22, 2011 -- The Rise of Inbound Marketing: Adapting Marketing to Changing Customer Behaviors and Demands. Online marketing and social media have dramatically changed the marketing practice. Marketing is still about knowing your audience.
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Startup Professionals Musings
FEBRUARY 1, 2012
If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.
Both Sides of the Table
DECEMBER 3, 2013
I started announcing my Twitter thesis back in 2011 (still serves as a useful read today). But what if you’re a credit card company and you want to know where to find your next customers? ” How can businesses not incorporate information into their marketing and sales funnels? ” What gives? Predictive Data.
Both Sides of the Table
JANUARY 14, 2014
In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). The three largest webmail services had over 1 billion global users at the end of 2011. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media.
SoCal Tech Calendar
SEPTEMBER 7, 2011
Tuesday, September 13, 2011 -- PR for Startups. LAVA.Successfully marketing your startup to customers and investors can be challenging. Get tips on mastering social media and earning coverage for your company in the press and on the web. What do you do if you build a website and all you hear are crickets?
Tech Zulu Event
NOVEMBER 2, 2011
The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Your Clients, customers, and especially your competitors will attend.
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