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The Changing Venture Landscape

Both Sides of the Table

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

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Centerfield Buys Business.com and Savings.com

socalTECH

Los Angeles-based Centerfield, a marketing and customer acquisition company backed by private equity investor Platinum Equity, says it has acquired both Business.com and Savings.com. Financial details of the acquisition were not announced. The acquisition of Business.com is just the latest saga in the business and domain name; the.

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Broadcom Targets Android Market

socalTECH

Irvine-based semiconductor maker Broadcom said today, among a number of product announcements, that it has rolled out a new platform targeted at the Android smart phone market. Broadcom said the new chip is sampling now to early access customers, with first commercial launches expected in Q1 of 2011. READ MORE>>.

Marketing 191
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Marketing Automation

SoCal Tech Calendar

Thursday, May 12, 2011 -- Marketing Automation: Driving 40-80% More Leads That Close. TCOSC Marketing and Sales Executives Society. Marketing Automation has revolutionized marketing departments in both consumer and business to business organizations. See [link] (more)

Marketing 100
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The Rise of Inbound Marketing

SoCal Tech Calendar

Friday, April 22, 2011 -- The Rise of Inbound Marketing: Adapting Marketing to Changing Customer Behaviors and Demands. Online marketing and social media have dramatically changed the marketing practice. Marketing is still about knowing your audience.

Marketing 113
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Organic Marketing for Startups

SoCal Tech Calendar

Monday, January 17, 2011 -- Organic Marketing for Startups. Organic marketing, however, is a massively underleveraged and underinvested channel with powerful potential. See [link] (more)

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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209