article thumbnail

The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

article thumbnail

Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2011 May be the Year of the IPO for Social Media

Startup Professionals Musings

At any rate, it seems only appropriate that social media sites, which have dominated the Internet over the past few years, will likely lead startups back into the IPO game.

article thumbnail

Apply for the 2011 SXSW Accelerator!

Tech Zulu Event

There are categories for Innovative Web Technology, Social Media and Social Networking Technology, Entertainment Technology, News Technology, and Music Technology. Similar to DEMO and TechCrunch Disrupt, the Austin-based conference is holding a showcase to feature the most exciting startups around.

article thumbnail

Facebook's Impact on Entertainment PR and Marketing

SoCal Tech Calendar

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. Social Media Week LA. See [link] (more)

article thumbnail

Changes in SEO

SoCal Tech Calendar

Wednesday, September 21, 2011 -- Changes in SEO. How social media is making a major impact in ranking. New Techbizconnection. The Biggest Changes in SEO that you need to know A team of search engine panelists will be discussing the biggest changes in Search Engine Optimization. How See [link] (more)

SEO 100
article thumbnail

TechAmerica HR Executive Strategy Monthly

SoCal Tech Calendar

Wednesday, February 16, 2011 -- TechAmerica HR Executive Strategy Monthly. In this information-packed program, NCHC employment law partner Karen Gabler will present critical workplace guidelines for employers on controlling and monitoring their employees' use of social media inside and outside the workplace. See [link] (more)

High Tech 100