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Cornerstone OnDemand Names Chief Marketing Officer

socalTECH

Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. She also has served at PeopleSoft, Seagate Technology, and Swiss Bank Corporation.

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ProductCamp SoCal 2012

SoCal Tech Calendar

Saturday, November 3, 2012 -- ProductCamp SoCal 2012. for product managers and marketers in Southern California. A one-day gathering of product folks to share, present, network, learn and discuss.See[link]. ProductCamp SoCal is a free, user-driven, collaborative ?unconference? unconference?

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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What Mattered in 2012: Erik Rannala of MuckerLab

socalTECH

Looking back at the most successful entrepreneurs we've met, we see that the single most predictive common denominator is their relentless focus on executing toward product / market fit by specifically de-risking and the riskiest assumption of their product / market fit hypothesis.

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Eisai Pulls Weight Loss Drug From Market After FDA Flags Cancer Risks

Xconomy

Eisai is withdrawing weight-loss drug lorcaserin after a post-marketing study found a higher incidence of cancer in patients who took the medicine. The FDA said Thursday that its request for removal of the product from the market is voluntary, but Eisai has already started the process for doing so.

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Broadom Expands 10GbE, 40GbE Products

socalTECH

Irvine-based Broadcom said announced a new set of 10GbE and 40GbE products. According to the firm, it has shipped four new physical layer transceivers (PHYS) for the 10 Gigabit Ethernet and 40GbE markets for the optical fiber communications market, as well as a new 40G Serial Mux/Demux chipset.

Product 140
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The Shed is a startup out of Virginia trying to revive the rental-for-everything business

TechCrunch LA

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses. .

Startup 285