Remove 2014 Remove Customer Remove Sales Remove Social Media
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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

In numerous interviews throughout the past two years, Weiss and other executives have emphasized the company’s focus on its direct-to-consumer online shipping model and obsession with iterating the customer experience based on feedback. billion valuation from Lone Pine Capital, Sequoia, Forerunner Ventures and others.

CTO Hire 197
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4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

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6 Trends Are Driving A Data Tsunami For Startups

Startup Professionals Musings

Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Crowdsource: putting your audience to work beyond customers.

Startup 106
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion by 2014. Calls are changing but not dying. There are 2.9

Email 339
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Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Startup 99
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Startups Need To Build Solutions, Not Technology

Startup Professionals Musings

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters are hard to find. Customers buy solutions, not technology. Look for customer willingness and ability to pay.

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7 Critical Success Factors For A Services Business

Startup Professionals Musings

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price.

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