Remove 2016 Remove Customer Remove Social Media Remove Startup
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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

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6 Ways To Create Experiences That Customers Crave

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities.

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6 Trends Generate Huge Data And Startup Opportunities

Startup Professionals Musings

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. exabytes per month at the end of 2016, of which half was video. Smartphone penetration in the U.S.

Startup 55
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7 Ways to Keep Your Customers Begging for More

Startup Professionals Musings

For too many small businesses, customer service is still seen as a “burden.” The report also indicates that customer problem experiences continue to increase, up four percent to 54 percent since the last study. These days, relationships and online reviews are key drivers for over 80 percent of new customers.

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Can Startups Surf The Huge Information Tidal Wave?

Startup Professionals Musings

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. zettabytes by the year 2016. Virtual living: the rise and growing dominance of social media.

Startup 99
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How To Get New Customers By Targeting New Markets

Startup Professionals Musings

That’s the right place to start, but real growth and scale requires attracting customers who are not like you. More dramatically, both Facebook and YouTube started out focusing on people dating but expanded their focus when they found dating was giving them limited growth. Update your technology to reach new customer segments.