Startup Professionals Musings

NOVEMBER 10, 2021

Make sure that metrics and goals are set up front, and not modified as the project progresses. If key metrics and expectations rely on results from another group, then you have a conflict which prevents accountability from either group. Marty Zwilling First published on Inc.com on 10/27/2021.

Startup 132

Startup Training Metrics Examples 132

Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Marty Zwilling First published on Inc.com on 10/12/2021.

Technical Review 133

Technical Review Satisfaction Metrics Startup 133

Both Sides of the Table

DECEMBER 11, 2022

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. And the valuation party lasted until November 9th, 2021. We wanted new things to exist and to solve new problems and to see our creations come to life.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

FEBRUARY 13, 2021

In the startup world, even the best-laid plans are probably wrong, so there is a need to be able to launch fast, have metrics in place to measure progress, learn from real customer feedback, and pivot as required. Then you need to set goals and metrics to use as the benchmark for your own results and expectations.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

OCTOBER 13, 2021

Hypermetricemia – metrics for everything. My advice is to focus on a handful of high-level metrics that matter , and are simple and relevant to organizational objectives. Marty Zwilling First published on Inc.com on 09/28/2021. To know what to measure, you need to remember what you’re actually trying to achieve.

Metrics 133

Metrics Product Yahoo Examples 133

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards. Angel groups, accelerators, and incubators are pervasive.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

DECEMBER 22, 2021

Use metrics to assess needs and growth economics. A popular set of metrics for customer views is the New Promoter System ( NPS ), available from Bain & Company. Marty Zwilling First published on Inc.com on 12/08/2021. Above all, don’t forget that delighted customers are the key to your business in the long term.

Customer 114

Customer Custom Satisfaction Metrics 114

TechCrunch LA

MARCH 19, 2021

Budget hasn’t been allocated for the accountability plan, but people familiar with the City Council’s plan expect that implementation could begin in the 2021-2022 budget cycle. Los Angeles has tried to address its carbon footprint in the past, but the efforts weren’t very successful.

Los Angeles 192

Los Angeles Marketing Study Angel 192

Startup Professionals Musings

AUGUST 21, 2021

Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Marty Zwilling First published on Inc.com on 08/04/2021. Switch your focus from product development to sales. Increase communication, both internally and externally.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

MARCH 19, 2021

Define and use real metrics to measure progress. Marty Zwilling First published on Inc.com on 03/05/2021. Don’t play the blame game. Accepting responsibility for things is key to building relationships, effective communications, and creating loyal advocates. A vision and a dream are not a viable strategy for success.

Customer 157

Customer Custom Metrics Ideas 157

Startup Professionals Musings

SEPTEMBER 22, 2021

These show a focus on the business elements required for success, and metrics for ensuring accountability, management control, and feedback along the way. Marty Zwilling First published on Inc.com on 09/09/2021. Emphasize the value and skills of your team. Never underestimate the power of you.

Ideas 140

Ideas Entrepreneur Equity Resource 140

Startup Professionals Musings

APRIL 30, 2021

Yet I still see many companies focusing on what I believe are ineffective approaches to turning this productivity challenge around, including stricter processes, more metrics, and financial incentives to improve motivation. Marty Zwilling First published on Inc.com on 04/16/2021.

Satisfaction 168

Satisfaction Coach Resource Tool 168

Startup Professionals Musings

MAY 26, 2021

For internal measurements, the metrics should always be written and clear. Marty Zwilling First published on Inc.com on 05/11/2021. For multiple party contracts, always document. A paper trail is very important to assure trust in formal business dealings, partner arrangements, and all customer transactions.

Company 165

Company Companies Metrics Entrepreneur 165

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Marty Zwilling First published on Inc.com on 02/16/2021.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

MAY 12, 2021

Build a marketing plan with deliverables and metrics. Marty Zwilling First published on Inc.com on 04/27/2021. Far fewer lead with their best strategies on this media, including regular incentives to customers, pointers to case studies, and technical insights. Passion is necessary, but not sufficient for survival.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

APRIL 28, 2021

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Marty Zwilling First published on Inc.com on 04/15/2021.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

JUNE 2, 2021

Simple metrics and your personal knowledge of the industry can’t keep up with all the relevant competitive forces. Marty Zwilling First published on Inc.com on 05/20/2021. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs.

Competition 142

Competition Software Review Social Media Customer 142