Remove Acquisition Remove Advertising Remove Content Remove Media
article thumbnail

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. At the time, it was doing Facebook media buying for e-commerce companies. Not just content that looks and feels great, but video that is reverse-engineered to sell product. The key takeaway? What can you tell us about MuteSix as an agency?

Commerce 211
article thumbnail

Justin Timberlake Backs Myspace Acquisition

socalTECH

Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition. READ MORE>>.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Media Gets New Competitor, Yahoo, After Associated Content Buy

socalTECH

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Financial terms of the acquisition of Associated Content were not disclosed.

Yahoo 150
article thumbnail

Donut Media's Matt Levin On Creating A New Car Enthusiast Brand

socalTECH

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. Donut Media is venture backed by Techstars Ventures, 3311 Ventures, Fontinalis Partners and professional driver Ryan Tuerck. What is Donut Media?

Media 177
article thumbnail

Break Ramps Branded Content, Growth

socalTECH

Los Angeles-based online publisher Break Media said today that the firm has more than tripled its branded content projects this year, and expects that it will grow 18 percent this year, despite the economy. Break has been developing content series with advertisers, aiming at creating "viral" videos which get a lot of online viewers.

Content 159
article thumbnail

Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. Financial details of the two acquisition was not disclosed. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman.

Demand 154
article thumbnail

Midroll Media Acquired By E.W. Scripps

socalTECH

Los Angeles-based podcast advertising network operator Midroll Media has been acquired by E.W. Financial terms of the acquisition were not announced. Midroll helps link up advertisers with podcasters--including such high visibility podcasts as "WTF with Marc Maron". Scripps Company.

Media 100