socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

Media 173

Media Education Advertising Sales 173

socalTECH

JUNE 30, 2020

The company says it is now the "largest independent sell-side advertising platform". The company runs a programmatic advertising exchange, used to conduct real-time, ad auctions across desktop, video, audio, mobile, and other platforms. The newly merged company is led by President and CEO Michael Barrett. READ MORE>>.

Advertising 113

Advertising Platform Los Angeles Mobile 113

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

FEBRUARY 5, 2021

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

Electronic Arts 100

Electronic Arts Hulu Advertising .Net 100

socalTECH

SEPTEMBER 5, 2013

Los Angeles-based mobile advertising technology firm Gradient X , which is led by Brian Baumgart, has been acquired by digital advertising firm Amobee , Amobee announed this morning. Financial terms of the acquisition were not announced. gradientx amobee merger acquisition digital advertising mobile' READ MORE>>.

Advertising 147

Advertising Acquisition Mobile Los Angeles 147

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform.

OpenX 124

OpenX Company Companies Tool 124

socalTECH

APRIL 1, 2020

Los Angeles-based online advertising exchange Rubicon Project nd New York-baesd Telaria said this morning that the two companies have completed their previously announced merger. The two said the merged company is now the world's largest independent sell-side advertising platform. READ MORE>>.

Advertising 113

Advertising Los Angeles Platform Help 113

socalTECH

JUNE 12, 2013

According to CampaignEQ--founded by former Beachmint execs William Belk and Dirk McGregor--its new cloud-based, web and mobile affiliate tracking platform is aimed at offering up better mobile attribution and optimization. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

OCTOBER 11, 2013

Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl , a native advertising and personalization technology developer. Airpush, which is led by Asher Delug, said it will integrate Hubbl''s native advertising platform into its own products. Financial terms of the buy were not disclosed.

Advertising 138

Advertising Mobile Los Angeles Acquisition 138

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company reported $9.9M in net income on $164M in revenues for the year ended December 31, 2019.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

.Net 185

.Net Advertising Los Angeles Platform 185

socalTECH

JULY 18, 2017

Los Angeles-based online advertising exchange operator Rubicon Project has acquired programmatic advertising technology developer nToggle , in a deal worth $38.5M Rubcion Project said the technology developed by nToggle will be made available on Rubicon Project's platform in the coming months.

Advertising 149

Advertising Los Angeles Platform Technology 149

socalTECH

JANUARY 23, 2019

According to Viacom, the acquisition will help it with "key strategic priorities", including expanding its presence across next-generation distribution platforms and growing its advanced advertising business. Viacom said that Pluto TV has more than 12 million monthly active users, with about 7.5

Advertising 113

Advertising Acquisition Los Angeles Activity 113

socalTECH

DECEMBER 19, 2019

Los Angeles-based advertising technology developer and advertising marketplace operator Rubicon Project has merged with Telaria , a fellow online advertising company, in a stock-for-stock exchange. The deal will create what the two said will be the "largest independent sell-side advertising platform" in the market.

Advertising 100

Advertising Los Angeles Platform Marketing 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

MAY 12, 2017

The way we're doing that, is we are creating video content, which we distribute across social platforms. We had lots of success reaching the GenZ and millennial audience with video content on that platform. I had seen how things were working over there, and went through a number of acquisition. It's pretty broad.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ? It''s a problem for everyone.

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. As part of the acquisition, the firm said it has changed its named to Ubermedia. READ MORE>>.

Idealab 196

Idealab Technology Council Southern California Pasadena 196

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said the new product comes from its May 2012 acquisition of Mobsmith. The product is currently available in the U.S.,

Mobile 124

Mobile Advertising Los Angeles Platform 124

socalTECH

SEPTEMBER 15, 2009

Los Angeles-based Rubicon Project , a venture backed provider of online advertising optimization services, said today that it has acquired Others Online , a provider of a behavioral targeting service for the online advertising industry. Financial terms of the acquisition were not disclosed. READ MORE>>.

Clearstone 133

Clearstone Advertising Acquisition Los Angeles 133

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. The company said it will introduce ads “over the coming weeks” in order to “cover our expenses” of running the platform. Securities and Exchange Commission. .

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Both Sides of the Table

JANUARY 19, 2015

Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. I think most arguments miss the mark.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

DECEMBER 1, 2010

Specific Media said the acquisition of AdCombination expands its operations into the Netherlands, Belgium, and Luxembourg. The company claims the move will make it the largest, independent digital media platform in Europe. Tags: specific media internet advertising merger acquisition europe amsterdam adcombination.

Media 133

Media Acquisition Advertising Platform 133

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. We’ve worked with lots of startups at different points in the funnel, starting from the ground up and working with them through various rounds of funding, all the way through acquisitions, including two by unicorns.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

NOVEMBER 21, 2014

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. The platform also gives an insight into consumers spending behavior which traders use to increase their loyalty and acquire new clients. For Customer Acquisition and Loyalty. Edo is not doing this by force.

Advertising 64

Advertising Media Networking Capital 64

socalTECH

APRIL 4, 2018

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Financial terms of the buy were not announced.

Social Media 100

Social Media Advertising Los Angeles Platform 100

socalTECH

FEBRUARY 19, 2010

According to Rubicon, Allen & Company will work with the company to "exploring options for ongoing business growth initiatives" including strategic acquisitions, platform expanson, and continued international growth. Tags: rubicon project merger acquisition investment banker advertising software technology server.

Invest 133

Invest Clearstone Acquisition Advertising 133

socalTECH

OCTOBER 31, 2012

For ThinkNear , it looks like the whole process paid off in less than two years, after the Los Angeles company went from the TechStars accelerator just last June, to a healthy acquisition by TeleNav earlier this month for $22.5M. Congrats on the acquisition! How did the acquisition come about? It was really great.

Startup 225

Startup Acquisition Doc Ideas 225

socalTECH

SEPTEMBER 15, 2015

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area.

Media 100

Media Capital San Diego Platform 100

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. 24/7, which is part of WPP, said it will incorporate Panache's digital video ad technology and formats into its Open AdStream platform. The firm was founded in 2006.

Media 140

Media Advertising News Los Angeles 140

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. Since then, the craft of advertising online has matured from an art to a science. If you haven’t already subscribed yet, subscribe now for.

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

JANUARY 20, 2015

Last week, Los Angeles-based Sense360 raised $2.75M in a funding round, to go towards its development of a platform to help developers pull together information and make sense of all the data coming from your mobile phone. What platforms will this work on? What did you learn from ThinkNear that you''re applying at this new company?

Startup 100

Startup Platform Mobile Advertising 100

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. We started internationally, and built out our international platform first, and rolled it back into the U.S. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

JANUARY 13, 2012

Culver City-based PK4 Media , an online video advertising network operator, said Thursday that it has acquired JSFour , a fellow video ad technology firm. The companies said the two have been working together on an advanced video distrbution platform. Financial terms of the buy were not disclosed. READ MORE>>.

Culver City 124

Culver City Media Advertising Platform 124