Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn).

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

AUGUST 18, 2013

More important than finding a community, is creating one, with your blog and other social media engagement. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. The best communities then become your advocate. Identify the influencers of these communities.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Content is king of the road. The site must have more and better content (information presented) than your competitor. The best content gets attention and keeps momentum growing. Do them all.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn).

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

JULY 27, 2012

More important than finding a community, is creating one, with your blog and other social media engagement. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. The best communities then become your advocate. Identify the influencers of these communities.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

DECEMBER 23, 2017

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn).

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn).

Media 92

Media Social Media Marketing Resource 92

Both Sides of the Table

JANUARY 3, 2016

They offer leadership conferences, regular content articles on leadership, board pack templates and the like. We felt we wanted “management heavy” where we’d try to put more effort into tracking systems, data analysis, event management, content creation and the like. That certainly works well for some.

Venture Capital 150

Venture Capital Platform Startup Resource 150

SoCal CTO

FEBRUARY 20, 2007

LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. Such Search Engine Optimization (SEO) is modern-day snake oil.

Customer 164

Customer Custom Advertising SEM 164

SoCal Delicious

AUGUST 28, 2012

Skip to primary content. Skip to secondary content. Skip to primary content. Skip to secondary content. Acquisition. blog comments powered by Disqus. VentureBeat | News About Tech, Money and Innovation. Whats Hot Menu. what’s hot? Star Trek Contest. Primary Menu. Newsletters. Editor’s picks.

Southern California 57

Southern California PHP Technical Review Orange County 57

Tech Zulu Event

SEPTEMBER 13, 2011

We focus on developing strong distribution channels through social media, search, blog outreach and email programs to accelerate the discovery, sharing and engagement with Funny Or Die content. People become aware of Funny Or Die through our content. Content is King – Have great content.

Sites 61

Sites Marketing Social Media Social Network 61

SoCal Delicious

SEPTEMBER 22, 2008

Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. This blog is to address these questions. User acquisition via each method you use.

Startup 29

Startup IP Email Report 29