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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Are you making the proper investment, and is it paying off?

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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. How did what was a staid publisher of phone books become a hotbed of online talent? Our whole product and technology team is about 500 people. Louis and Atlanta.

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. How did what was a staid publisher of phone books become a hotbed of online talent? Our whole product and technology team is about 500 people. Louis and Atlanta.

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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Mergers and acquisitions also require new skills.

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Report: Goodreads Exit Worth Around $150M-$200M

socalTECH

It looks like the sale of book review and community Goodreads was worth between $150M to $200M, according to a report form AllThingsD Friday, potentially making the acquisition one of the better returns on capital from a Southern California technology startup in recent years.

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10 Keys To Raising Your New Venture Funding Potential

Startup Professionals Musings

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Organizations are assigned value by how well they take advantage of the best technology, and turn information into action.

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10 Strategies For Success Long-Term As Well As Today

Startup Professionals Musings

Based on my own experience in both large and small companies, I agree it can be done, with the essential principles outlined in a new book, “ Winning Now, Winning Later ,” by David M. In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges. Don’t make growth a big-bang event.