socalTECH

SEPTEMBER 19, 2019

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

Acquisition 100

Acquisition Customer Custom Product 100

socalTECH

MARCH 31, 2021

San Diego-based Ascent Funding, a provider of student loans, says it is targeting the coding bootcamp market, with a new set of loans for those programs. The company said it is aiming to provde those loans to underserved students to give them access to higher education. Financial details of that acquisition were not given.

Acquisition 113

Acquisition Funding San Diego Training 113

socalTECH

JULY 22, 2021

Los Angeles-based Faraday Future is now a publicly traded company, after a successful acquisition by a special purpose acquisition company (SPAC) called Property Solutions Acquisiton Corp., the company said on Wednesday afternoon. Faraday Future will begin trading today under the ticker symbols FFIE and FFIE.WS.

Marketing 113

Marketing Southern California Acquisition Resource 113

socalTECH

MARCH 3, 2020

The company, in its quarterly earning release, said it is "not commenting on rumors regarding the recent news story speculating the Company is exploring a potential sale." Elauwit is a provider of Wi-Fi to the student housing and other markets. READ MORE>>.

Acquisition 113

Acquisition News Networking Los Angeles 113

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. I= increase revenues.

Marketing 156

Marketing Demand Class Pricing 156

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product 424

Product Platform Advertising Acquisition 424

socalTECH

DECEMBER 13, 2021

Los Angeles-based fintech startup Dave says it expects an acquisition by special purpose acquisition company (SPAC), VPC Impact Acquisition Holdings III to occur in January, after approval of a special proxy by VPCC.

Marketing 113

Marketing Acquisition Research Los Angeles 113

socalTECH

JANUARY 14, 2020

Los Angeles-based J2 Global , which owns a large portfolio of Internet services and publications, says it acquired two more companies during Q4 of 2019. Financial details of the two acquisition were not announced, and J2 GLobal said the financial impact of the two acquisition are not expected to be material to the company.

Company 100

Company Companies Southern California High Tech 100

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. The company recently acquired PlayerFM , a podcast discovery service, for an undisclosed amount to expand its footprint in the podcast space.

Acquisition 136

Acquisition Media Los Angeles Google 136

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100

Customer Custom Acquisition Technical Review 100

socalTECH

OCTOBER 6, 2020

Los Angeles-based J2 GLobal , which owns a diverse range of Internet information and services companies, announced this morning that it has acquired three more companies, and--unusually--also has divested one. Financial details of the acquisitions and sale were not announced by the company. READ MORE>>.

Company 100

Company Companies Acquisition Equity 100

socalTECH

AUGUST 12, 2013

San Dimas-based search and digital marketing firm WebMetro is now officially part of TeleTech Holdings , TeleTech said this morning. The companies had announced the acquisition in July. Financial terms of the acquisition have not been announced by the company. READ MORE>>.

Acquisition 138

Acquisition San Dimas Marketing Customer 138

socalTECH

AUGUST 18, 2020

According to Canoo, it has entered into an agreement with special purpose acquisition company (SPAC) Hennessy Capital Acquisition Corp. On closing of the transaction, Canoo said the newly combined company will be named Canoo Inc. and will be listed on the Nasdaq Stock Market under the ticker symbol CNOO.

Marketing 113

Marketing Acquisition Los Angeles Capital 113

socalTECH

OCTOBER 6, 2020

Los Angeles-based electric automobile developer Faradyay Future is hoping to make a move to the public markets, via a special purpose acquisition company (SPAC), according to reports. The company's CEO, Carsten Brietfield, disclosed the possibility of the SPAC move on Monday. READ MORE>>.

Marketing 100

Marketing Acquisition Los Angeles Report 100

socalTECH

JUNE 5, 2019

San Diego-based Mapp , a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk , the company said this morning. Financial details of the acquisition were not announced. Mapp is led by CEO Steve Warren.

Develop 100

Develop Development Marketing San Diego 100

socalTECH

FEBRUARY 11, 2021

Santa Monica-based private equity investor Clearlake Capital said this morning that it has created a new company, Newfold Digital, through the acquisition of Endurance International Group, plus strategic investment transactions with both Web.com and affiliates of Siris.

Capital 113

Capital Santa Monica Company Companies 113

socalTECH

JANUARY 15, 2019

Los Angeles-based Internet services and publishing giant j2 Global has acquired two companies, saying this morning that it acquired Ekahau , a company in the digital media space, and Castle Connolly , a company in the digital media and healthcare industry. READ MORE>>.

Company 133

Company Companies Southern California Acquisition 133

Tech.Co

FEBRUARY 19, 2021

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. To put it simply, Amazon is getting instant access to a market it used to operate in. Amazon's acquisition of Selz doesn't represent a dramatic change to its business model.

News 136

News Acquisition Platform Sales 136

socalTECH

JULY 1, 2016

Carlsbad-based MaxLinear announced late Friday that it has completed its acquisition of Irvine-based Broadcom's wireless infrastructure backhaul business. The company said the acquisition will help it expand into the wireless infrastructure market. The deal had originally been announced in May. READ MORE>>.

Acquisition 113

Acquisition Marketing Help Company 113

socalTECH

OCTOBER 17, 2018

Los Angeles-based Edlio , has received a growth capital investment this morning, for its K-12 education and "community engagement" software, and in particular, acquisitions of other companies. According to LLR Partners, its investment will be used by Edlio to support its market expansion, via organic growth and acquisitions.

Education 124

Education Acquisition Invest Software 124

socalTECH

JUNE 7, 2021

Los Angeles-based banking app developer Dave said this morning that it is going public, via a merger with VPC Impact Acquisition Holdings III, Inc., a special purpose acquisition company (SPAC) sponsred by Victory Park Capital. The company was launched in 2017, and now says it has over 10 million customers.

Marketing 113

Marketing Equity Acquisition Los Angeles 113

socalTECH

DECEMBER 17, 2010

El Segundo-based Internet Brands said Friday that the acquisition of the firm by private equity firm Hellman & Friedman has closed. The acquisition, which had originally been announced in September, was worth $640M. JMI Equity also invested in Internet Brands as part of the sale. READ MORE>>.

Internet Brands 220

Internet Brands Acquisition El Segundo Equity 220

socalTECH

JULY 25, 2017

Valencia-based Scorpion , an Internet marketing company, said on Monday that it has acquired Local , a digital marketing firm which has offices in Islandia, New York and Denver, Colorado. Financial terms of the acquisition were not announced.

Marketing 113

Marketing Acquisition Services Company 113

socalTECH

NOVEMBER 15, 2017

Los Angeles-based NKP Medical Marketing , a provider of digital marketing and search engine optimization services focused on the specialty medical area, has been acquired by private equity investor MB Growth Advisors. Financial terms of the acquisition were not announced. READ MORE>>.

Search Engine Optimization 113

Search Engine Optimization Marketing Equity Acquisition 113

socalTECH

MARCH 28, 2017

Thousand Oaks-based Teledyne Technologies Incorporated and UK-based e2v technologies plc said today that the two have completed the $789M acquisition of e2v by Teledyne. The deal had been announced in December. e2v develops machine vision products, including image sensors and custom cameras and applications.

Acquisition 100

Acquisition Thousand Oaks Customer Custom 100

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JULY 15, 2019

Los Angeles-based Internet information and services company j2 Global --one of Southern California's largest yet most unknown technology companies--said this morning that it has acquired two more companies. Financial details of those acquisition were not announced. READ MORE>>.

Southern California 124

Southern California Company Companies Ideas 124

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

APRIL 26, 2021

Los Angeles-based The Honest Company has set its anticipated IPO range, saying in a filing on Monday morning that it is now expecting to price its IPO at between $14.00 The company has applied to list on the Nasdaq Global Select Market as HNST. King & Associates, Loop Capital Markets, Penserra Securities LLC, and Ramirez & Co.,

Company 113

Company Companies Los Angeles Pricing 113

socalTECH

JULY 23, 2021

Los Angeles-based soda company Zevia has its IPO on Thursday, launching itself onto the public markets on the New York Stock Exchange at ZVIA. The company priced at $14.00 Zevia sells zero calorie soda to the consumer market, and uses stevia instead of sugar as a sweetener.

Marketing 113

Marketing Pricing Los Angeles Software 113

socalTECH

APRIL 13, 2017

Los Angeles-based j2 Global , which provides both a suite of Internet services and runs an extensive digital media and content publishing business, has made five more acquisitions, the company said today. The company said it completed five acquisition in the first quarter of 2017 across three of its business units.

Company 113

Company Companies Email Acquisition 113

Startup Professionals Musings

APRIL 29, 2022

Unfortunately, without your proactive efforts to counter predictable market challenges , early growth can quickly stall. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales. Start today with new customer acquisition efforts.

Marketing 110

Marketing Pricing Startup Customer 110

socalTECH

APRIL 18, 2018

Los Angeles-based j2 Global , the widely diversified provider of Internet services and online media, has acquired two more companies, the company said today. Financial details of those acquisition were not announced. j2 Global said it does not expect those acquisitions to be material to its business.

Company 113

Company Companies Email Acquisition 113

TechEmpower

JULY 31, 2023

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? These two questions/answers can help define the early proof points for your company. This isn’t a simple, first-cut acquisition pipeline! How will you convert them?

Metrics 260

Metrics Startup Slides Technical Review 260

socalTECH

DECEMBER 10, 2014

Solana Beach-based PTI Marketing Technologies , a developer of a software-as-a-service, marketing and collateral management tool, has been acquired by office equipment and technology company Ricoh Company, Ltd. Exact financial terms of what Ricoh described as a "multi-million" dollar acquisition were not announced.

Marketing 138

Marketing Technology Acquisition Tool 138

socalTECH

OCTOBER 26, 2016

Los Angeles-based MarketCast , a market research company providing research services to the global entertainment industry, has been acquired by Kohlberg & Company , according to reports. Financial terms of the acquisition were not disclosed.

Company 100

Company Companies Equity Research 100

socalTECH

JANUARY 16, 2020

A new, Los Angeles-based company, Emburse , launched today, out of the acquisition of six different expense and accounts payable (AP) automation companies, including LA-based Chrome River. All of those companies had provided some aspect of expense management.

Company 100

Company Companies Acquisition Los Angeles 100