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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?

Metrics 260
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RealtyMogul Names Two Executives

socalTECH

Los Angeles-based online real estate investing marketplace RealtyMogul.com says it has named two executive, naming Sameer Shamsuddin as Chief Technology Officer and Niall Weintraub as Vice President of Marketing.

CTO Hire 100
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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. They aren’t the only ones. They aren’t the only ones.

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Hiring Developers Before Product/Market Fit?

SoCal CTO

Hiring seems to be the preferred use of seed funds (by investors and founders), whereas I'd prefer a focus on customer acquisition. The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit.

CTO Hire 205
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Startup CTO Top 30 Posts for April

SoCal CTO

Some great posts from April 2010 that talk to me in terms of being a CTO at a Startup. Redeye VC , April 13, 2010 Startup Development - SoCal CTO , April 23, 2010 Want to Know the Difference Between a CTO and a VP Engineering? Ben Casnocha: The Blog , April 15, 2010 Everyone I spoke with loved the idea.

CTO Hire 150
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OnAssignment Buys CyberCoders For $105M

socalTECH

Heidi Golledge, President and CEO, and Matt Miller, Chief Technology Officer, will continue to oversee day-to-day operations of CyberCoders after the acquisition. CyberCoders had been very active in Southern California''s technology startup market. OnAssignment paid $17.1 OnAssignment paid $17.1 READ MORE>>.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!