Acquisition, Entrepreneur, Metrics and Social Media - Southern California Tech Central

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media

Social Media Framework Media Metrics

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media

Social Media Media Marketing Metrics

5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

AUGUST 1, 2021

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

Entrepreneur

Entrepreneur Search Engine Optimization Satisfaction Social Media

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media

Social Media Media Metrics SEO

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media

Social Media Media Product Metrics

Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media

Social Media Media Metrics SEO

8 Growth Practices That Every Startup Needs To Follow

Startup Professionals Musings

JANUARY 17, 2022

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. For many companies, the long game is choosing the right strategic partners and acquisitions.

Startup

Startup Social Media Metrics Customer

10 Ways Owners Often Jeopardize Their Business Growth

Startup Professionals Musings

DECEMBER 13, 2019

In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. Use multiple small orders at first.

Outsource Development

Outsource Development Outsource Metrics Technical Review

7 Ways To Balance Your Heart And Logic With Investors

Startup Professionals Musings

MARCH 3, 2021

Based on my own years of experience in startups and big business, and more recently as an angel investor, I often cringe when I see one of you entrepreneurs missing a cue that I have seen work for many before you. A passionate entrepreneur I met a while back had found that a certain algae could be grown cheaply, and could end world hunger.

Entrepreneur

Entrepreneur Social Media Examples Metrics

The 5 Most Common Frustrations Of An Entrepreneur

Startup Professionals Musings

JUNE 3, 2015

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

Entrepreneur

Entrepreneur Search Engine Optimization Satisfaction Social Media

8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

JANUARY 6, 2021

Based on my experience advising new entrepreneurs as well as more mature businesses, I recommend the following strategies for building business momentum, while still optimizing the limited resources of every small business: Find more customers that like what you do best. Focus first on finding more of the right customers.

Technical Review

Technical Review Technical Advisors Startup Mentor

8 Positive Lessons From Facebook On Building Momentum

Startup Professionals Musings

APRIL 15, 2019

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. For many companies, the long game is choosing the right strategic partners and acquisitions.

Social Media

Social Media Metrics Customer Custom

8 Tips For Quantifying Traction In Your New Venture

Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics.

Tips

Tips Metrics Technical Review Customer

8 Key Principles To Keep Up With The Speed of Change

Startup Professionals Musings

DECEMBER 23, 2016

Things change so fast these days in business that your first priority as an entrepreneur is to stay current, by talking to customers, peers, and experts. Smart entrepreneurs overtly plan every month to re-sync their vision and objectives with newly-learned market realities. Define and use market metrics to tune your plan.

Social Media

Social Media Metrics Startup Technical Review

4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.

Customer

Customer Custom Satisfaction Social Media

10 Strategies For Success Long-Term As Well As Today

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review

Technical Review Layoffs Social Media Metrics

Realistic Entrprenuers Guide to Venture Capital

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital

Venture Capital Guide CTO Coach Southern California

Entreprenuer Network

SoCal CTO

MARCH 1, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.

Networking

Networking CTO Coach Southern California CTO Hire

8 Principles For Building A Competitive Core Business

Startup Professionals Musings

APRIL 14, 2017

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. For many companies, the long game is choosing the right strategic partners and acquisitions.

Competition

Competition Social Media Metrics Customer

Customer Experience Controls Business Growth Today

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.

Customer

Customer Custom Satisfaction Social Media

Map of VC Investments

SoCal CTO

MARCH 9, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital

Venture Capital Invest CTO Coach Southern California

Kevin Federline Search Engine

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

8 Ways the Internet has Changed Software Marketing

SoCal CTO

MARCH 13, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Software

Google Maps Mobile

SoCal CTO

FEBRUARY 28, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Google

Google Mobile CTO Coach Southern California

Interesting Model for University President

SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Startup

About this Blog

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Blogging

Blogging CTO Coach Southern California CTO Hire

Challenge of Predicting Winners

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

Finding Good Developers in Los Angeles?

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Los Angeles

Los Angeles CTO Hire CTO Coach Develop

MyShape Article - Analyst Misses the Point

SoCal CTO

MARCH 12, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

MyShape

MyShape CTO Coach Southern California CTO Hire

Stanford Podcasts - eHarmony - Greg Waldorf

SoCal CTO

FEBRUARY 27, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

eHarmony

eHarmony CTO Coach CTO Hire Southern California

A Different Kind of Incubator - The Hive

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Incubator

Incubator CTO Coach Southern California CTO Hire

Where LinkedIn Works for Me

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

Time Rich, Time Poor and Apple

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

Open Source Business Model

SoCal CTO

MARCH 5, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Southern California

Southern California CTO Coach CTO Hire Social Media

Innovation and Geography

SoCal CTO

FEBRUARY 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

SEPTEMBER 7, 2021

DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. If the entrepreneur has trouble answering this, it’s not going to work. And we’re a performance agency; everything we do is based on results.

Commerce

Commerce Content Marketing Startup

5 Realities That Frustrate All New Business Founders

Startup Professionals Musings

JUNE 4, 2016

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

Search Engine Optimization

Search Engine Optimization Satisfaction Entrepreneur Social Media

Events and Networking in Los Angeles

SoCal CTO

FEBRUARY 23, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Los Angeles

Los Angeles Networking CTO Coach Angel

Getting Your Internet Company Bought - Startups Uncensored #6

Jason Nazar

APRIL 9, 2009

It will be an open and frank town-hall conversation revealing the metrics and measurements for Mergers and Acquisitions in the online space with one of the best experts in the field. We are joined this month by Shawn Colo , the Co-Founder and Head of M&A at Demand Media. TO SIGN UP FOR THIS EVENT, CLICK HERE.

Santa Monica

Santa Monica Company Companies Startup

Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

MARCH 22, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Blogging

Blogging CTO Coach CTO Hire Southern California

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. The metrics were good but we wondered how much better they would be when we expanded our product. Many startup businesses – tech or otherwise – fail.

Startup

Startup Marketing Study SEO

The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

SoCal Delicious

SEPTEMBER 22, 2008

Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. User acquisition via each method you use. Aggregate metrics. Engagement.

Startup

Startup IP Email Report

F2F Still Matters

SoCal CTO

MARCH 16, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

7 Keys To An Engaging Framework For Social Media Mktg

7 Steps To A Winning Social Media Marketing Campaign

Trending Sources

5 Entrepreneur Exasperations To Moderate Your Passion

7 Keys to Positive Results Utilizing Social Media

7 Steps to Productive Business Use of Social Media

Trial and Error for Business Social Media Will Fail

8 Growth Practices That Every Startup Needs To Follow

10 Ways Owners Often Jeopardize Their Business Growth

7 Ways To Balance Your Heart And Logic With Investors

The 5 Most Common Frustrations Of An Entrepreneur

8 Strategies For Sustaining Momentum In Your Startup

8 Positive Lessons From Facebook On Building Momentum

8 Tips For Quantifying Traction In Your New Venture

8 Key Principles To Keep Up With The Speed of Change

4 New Customer Loyalty Rules Drive Business Success

10 Strategies For Success Long-Term As Well As Today

Realistic Entrprenuers Guide to Venture Capital

Entreprenuer Network

8 Principles For Building A Competitive Core Business

Customer Experience Controls Business Growth Today

Map of VC Investments

Kevin Federline Search Engine

8 Ways the Internet has Changed Software Marketing

Google Maps Mobile

Interesting Model for University President

About this Blog

Challenge of Predicting Winners

Finding Good Developers in Los Angeles?

MyShape Article - Analyst Misses the Point

Stanford Podcasts - eHarmony - Greg Waldorf

A Different Kind of Incubator - The Hive

Where LinkedIn Works for Me

Time Rich, Time Poor and Apple

Open Source Business Model

Innovation and Geography

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

5 Realities That Frustrate All New Business Founders

Events and Networking in Los Angeles

Getting Your Internet Company Bought - Startups Uncensored #6

Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

How to Decrease the Odds That Your Startup Fails

The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

F2F Still Matters

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