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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424
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Greenfield Groves Buys Telehealth Software Platform

socalTECH

Irvine-based Greenfield Groves ,, a telehealth and wellness company, said it is acquiring a proprietary telehealth software platform developed by Healthcare Technologies LLC. Financial details of the acquisition were not announced. According to Greenfield Groves, it will use the acquisition to help accelerate its speed to market.

Platform 113
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MaxLinear Completes Buy Of Intel's Home Gateway Platform Division

socalTECH

Carlsbad-based MaxLinear said this morning that it has completed its acquisition of Intel's Home Gateway Platform Division. According to MaxLinear, it has raised its revenue expections from the acquisition to $80M to $90M in the first full quarter post close, up from an earlier guidance of $60M to $70M. READ MORE>>.

Platform 113
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Centerfield Launches New Product For Customer Acquisition

socalTECH

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Not only has he become the richest man in the world again, leapfrogging a certain Mr Musk, but it has also been revealed that Amazon has quietly acquired ecommerce platform Selz. Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition.

News 136
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Despite the economy, LA’s Maple Media is hunting for app acquisitions

TechCrunch LA

And n ow, even with the economy continuing to collapse, the company is on the prowl for new acquisitions and expects to spend tens of millions of dollars on new deals. The PlayerFM deal stands out as an example of what the company looks for in an acquisition target, said Ritter. ”

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. The key takeaway?

Commerce 211