Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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socalTECH

OCTOBER 11, 2018

The company--led by longtime cloud and hosting services veteran Simon Anderson--offers up managed services and consulting for cloud platforms like Amazon Web Services (AWS) and Microsoft Azure.

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socalTECH

APRIL 25, 2016

Los Angeles-based Stratalux , a provider of cloud-based, managed services for Amazon Web Services (AWS), said it has acquired Tojo Media , a company which specializes in building software for media and entertainment clients to be used in the Amazon AWS public cloud. Financial terms of the acquisition were not disclosed.

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socalTECH

JANUARY 13, 2014

Santa Monica-based Demand Media announced this morning that it has filed paperwork required for the planned separation and spinout of its domain name business. According to Demand Media, its new subsidiary, Rightside Group, Ltd. , According to Demand Media, its new subsidiary, Rightside Group, Ltd. , READ MORE>>.

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OCTOBER 19, 2017

Burbank-based My Eye Media , a provider of quality assurance and testing for the digital, motion picture industry, has been acquired by Brussels-based Eurofins Digital Testing. Financial details of the acquisition were not announced. READ MORE>>.

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socalTECH

MARCH 16, 2016

Los Angeles-based content delivery network provider Verizon Digital Media Services --which is better known to locals as the former operations of EdgeCast--said it has agreed to acquire Volicon , a provider of video capture, archival, compliance monitoring and clip creation workflow for broadcasters. READ MORE>>.

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Playa Del Rey Media Acquisition Content 100

socalTECH

MAY 2, 2014

Audience Media , which has offices in Temecula, just outside of San Diego, has been acquired by San Francisco mobile magazine publishing firm Zinio. Audience Media''s headquarters are in Barcelona, Spain. Zinio said the buy will help expand its footprint in digital publishing services. READ MORE>>.

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DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Vantage Media said the business was officially sold last week.

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TechCrunch LA

FEBRUARY 2, 2021

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. As a part of Integrated Media, StackCommerce will join properties like Fandom and Goal.com.

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socalTECH

SEPTEMBER 4, 2013

Santa Monica-based online publisher Demand Media said Tuesday afternoon that it has entered into a new, $225M credit facility, split between a $125M revolving credit facility and a $100M term loan. According to Demand Media, the new facility replaces an existing, $105M revolving credit facility. READ MORE>>.

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socalTECH

APRIL 10, 2014

The parent company of Culver City-based hosting service Media Temple -- GoDaddy --is getting closer to an IPO, based on reports Wednesday that the company has hired on several investment bankers for its public offering. GoDaddy acquired Media Temple in October of last year. READ MORE>>.

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APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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socalTECH

JUNE 9, 2014

GoDaddy , the parent company of Los Angeles premium website hosting service Media Temple , has filed for an IPO--in the process, showing that the company paid $94.48M in cash for Media Temple. godaddy mediatemple merger acquisition exit hosting premium' Scottsdale, Arizona-based GoDaddy has not yet selected an exchange.

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Media .Net Acquisition Los Angeles 164

TechCrunch LA

JANUARY 23, 2020

TikTok , the fast-growing user-generated video app from China’s Bytedance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. Specifically, a source close to TikTok has confirmed to TechCrunch that this Merlin deal covers its upcoming music subscription service Resso.

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Services Los Angeles Media Marketing 182

socalTECH

NOVEMBER 29, 2011

Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , According to LIN TV, it has acquired a majority ownership position in Nami Media. Financial terms of the investment and acquisition were not disclosed. Nami Media is headed by Alex B.

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Media CPC Acquisition Google 168

socalTECH

SEPTEMBER 24, 2020

Los Angeles-based media and entertainment research firm MarketCast says it has acquired data science services provider Deductive. Financial terms of the acquisition were not announced. Deductive was founded by Michael Collette and Tom Weiss, both of wom will join MarketCast as part of the acquisition. READ MORE>>.

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Entertainment Acquisition Media Research 113

socalTECH

OCTOBER 9, 2012

The bible of entertainment industry news, Variety , has been acquired by Internet entrepreneur Jay Penske, via his firm, Penske Media , the companies said today. Financial details of the acquisition were not announced. Penske is the son of automotive magnate Roger Penske, owner of automotive firm Penske Corporation.

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socalTECH

NOVEMBER 22, 2010

The acquisition of El Segundo-based iSuppli , worth $95M, has completed, according to acquiring firm IHS Inc. IHS said late Friday that the deal also included Screen Digest, a digital media and technology research company which was recently acquired by iSuppli. The acquisition had originally been announced on November 2nd.

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Acquisition El Segundo Screening Research 133

socalTECH

DECEMBER 13, 2011

Los Angeles-based Encompass Digital Media , a provider of digital media services to the broadcast and cable television market, said this moring that it is in a deal with private equity Court Square Capital Partners, where Court Square will acquire a majority interest in the company. READ MORE>>.

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Equity Media Acquisition Los Angeles 170

socalTECH

AUGUST 8, 2012

Boingo Wireless , the Wi-Fi access point and network operator, is expanding out its services today, saying it has acquired Cloud Nine Media , a provider of Wi-Fi sponsorship and location-based advertising. Financial terms of the acquisition were not announced. and Canada.

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Media Advertising Acquisition Networking 166

socalTECH

MARCH 19, 2015

GoDaddy , the domain name and web services firm which is a parent of LA''s Media Temple , has moved one step closer to an IPO, saying this morning that it now expects to sell 22,000,000 shares of its common stock at between $17.00 Arizona-based GoDaddy purchased Media Temple in October of 2013. and $19.00 READ MORE>>.

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Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

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Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

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Social Media Media Marketing Metrics 96

socalTECH

SEPTEMBER 17, 2010

Ahead of its IPO, Santa Monica-based Demand Media , the online domain name and media publishing business run by Richard Rosenblatt, updated its IPO filings Thursday, saying that it has granted $30.8M Tags: demand media domain domainer content merger acquisition legitscript. READ MORE>>.

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Demand Media Santa Monica Report 194

socalTECH

NOVEMBER 3, 2011

El Segundo-based Vantage Media , the provider of performance marketing and online advertising services, was backed by BIA Digital Partners II LP, a private equity investment firm, as part of its acquisition of BrokersWeb , BIA announced Thursday. Vantage Media had announced the deal in September, without any financing details.

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El Segundo Media Equity Advertising 140

socalTECH

SEPTEMBER 4, 2012

Westlake Village-based GlobalWide Media , a provider of online affiliate marketing, display marketing, search engine marketing, and other services, has acquired Canadian firm Neverblue Media Company and AKMG , the firm said last week. GlobalWide Media is headed by Farshad Fardad. The deal was worth $40M in cash.

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Westlake Village El Segundo Media Marketing 186

socalTECH

FEBRUARY 19, 2013

In a surprise move, Santa Monica-based Demand Media said Tuesday afternoon that it plans to explore separating its domain name and content businesses into two, independent, publicly traded companies. Demand Media said it anticipates the deal will be in the form of a tax-free distribution, and will occur in the next nine to twelve months.

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socalTECH

APRIL 7, 2020

Financial terms of the acquisitions were not announced. According to J2 Global it does not expect either of the acquisitions to be material. Migraine Again will fit into J2 Global's Digital Media business in the US; SRFax will become part of its Cloud Services arm in Canada. READ MORE>>.

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Company Companies Acquisition Media 113

socalTECH

JANUARY 15, 2019

Los Angeles-based Internet services and publishing giant j2 Global has acquired two companies, saying this morning that it acquired Ekahau , a company in the digital media space, and Castle Connolly , a company in the digital media and healthcare industry.

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Company Companies Southern California Acquisition 133

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

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Media Mobile Startup Acquisition 153

socalTECH

AUGUST 15, 2016

Three, Los Angeles area media companies-- Univision , Ziff Davis (a unit of J2 Global) and Penske Media --have all been named as possible bidders on bankrupt, Silicon Valley publication Gawker Media , according to reports today, which say Ziff Davis has submitted a $90M bid for the company. READ MORE>>.

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Media Company Companies Los Angeles 100

socalTECH

APRIL 18, 2018

Los Angeles-based j2 Global , the widely diversified provider of Internet services and online media, has acquired two more companies, the company said today. Financial details of those acquisition were not announced. j2 Global said it does not expect those acquisitions to be material to its business.

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Company Companies Email Acquisition 113

Both Sides of the Table

APRIL 10, 2010

I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. And I saw a lot of this first hand in Salesforce’s acquisition of my company, Koral, which was a content management company. Tags: Social Media Tech Market Analysis.

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socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match.

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Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. Later they became big business in Financial services lead-gen. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. He wanted to see all the data himself.

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socalTECH

DECEMBER 3, 2010

Los Angeles-based Encompass Digital Media said today that it is in a definitive agreement to acquire the global content distribution business of Ascent Media Corporation. The deal is worth approximately $120M, split between $113M in cash plus assumption of debt obligations worth approximately $7M. Wasserstein & Co.

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Media Content Los Angeles Networking 178

socalTECH

JANUARY 14, 2020

Los Angeles-based J2 Global , which owns a large portfolio of Internet services and publications, says it acquired two more companies during Q4 of 2019. Financial details of the two acquisition were not announced, and J2 GLobal said the financial impact of the two acquisition are not expected to be material to the company.

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Company Companies Southern California High Tech 100