Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost. That bit is easy.
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.
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Startup Professionals Musings
APRIL 28, 2021
No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Mergers and acquisitions also require new skills.
Startup Professionals Musings
AUGUST 13, 2022
Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 Today, Silicon Valley is the consumer and enterprise software capital of the world. Energy is still the domain of Houston and Dubai.
Both Sides of the Table
JANUARY 25, 2015
Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. Not vanity metrics. Push yourself hard to be honest with yourself.
Both Sides of the Table
NOVEMBER 14, 2017
He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse. How long does it take me to pay back my original customer acquisition costs? Sam’s enthusiasm was infectious and his plans were bold.
Startup Professionals Musings
NOVEMBER 9, 2019
Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 Today, Silicon Valley is the consumer and enterprise software capital of the world. Energy is still the domain of Houston and Dubai.
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