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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. Customer Acquisition. On measurement.

Metrics 346
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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

We caught up with founder and CEO Mike Mothner --who we first interviewed back in 2007 --to catch up with the company, gets some hints and tips on growing a company, the challenges of bootstrapping, and why Wpromote hopes to be buying more companies in the future. What has helped you grow to the size where you are now?

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

Startup 150
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Interview with Skyler Lucci, HeyTutor

socalTECH

Skyler Lucci is co-founder and CEO of Los Angeles-based HeyTutor (www.heytutor.com), a startup which has created an online platform which connects and matches students with in-person tutors. We caught up with Skyler to hear about HeyTutor, which already has 25 employees and is growing rapidly.

Startup 113
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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. These give good customer connection and SEO. Traditional marketing is sales-focused, one-way push.

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How Tradesy Makes Selling Women's Clothing Simple, with Tracy DiNunzio

socalTECH

Tracy tells us how she bootstrapped her business by renting out both her bedrooms and sleeping on the couch--funding the startup via Airbnb--and is now scaling out the business with a new round of venture capital. It's as easy as Instagram, and takes no technical knowledge or sales knowledge. What is Tradesy?

Startup 236
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

If all you ever do is create YouTube content then I agree – that’s not a viable startup business. Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.). ” I’ve given some specific advice on how to do this before.

SEM 150