Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Companies that haven’t updated their website for years, or publish a new blog only sporadically, won’t be followed or pull in new customers.

Marketing 94

Marketing Social Media Technical Review Custom 94

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Never “sell” or push out your message like conventional advertising.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. That’s a double death wish.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

MARCH 2, 2019

Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? billion monthly active users who may be talking about you, and there are 25 others, per Wikipedia , that have over 100 million users. You can’t ignore the fact that Facebook now has over 2.32 Keep up with the competition.

Social Media 98

Social Media Platform Media Custom 98

Both Sides of the Table

OCTOBER 10, 2011

Netflix announced the changes to its company via a blog post. A blog post! You don’t handle major announcements via a blog post and no touch points. Not a freakin’ blog post. Probably the 5 minutes before they wrote their blog post. Major change by blog post again ? So how will consumers react?

Netflix 287

Netflix Custom Customer Pricing 287

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't.

Advertising 189

Advertising Content Startup Social Network 189

Tech.Co

OCTOBER 28, 2020

The new team-up has a lot of moving parts: Shopify even termed it a “first-of-its-kind” partnership in its announcement blog post. Shopify is also a mammoth competitor in the ecommerce industry, with over half a million active stores that have realized a total of $135 billion in sales. How the Partnership Works.

Help 149

Help Platform Startup Social Media 149

Both Sides of the Table

JUNE 28, 2010

This includes seed funding Automattic (who produce WordPress, the blog I use for this website) and investing in formspring.me, stickybits, Thing Labs (producer of Brizzly), KissMetrics and many others including Quantcast. Example of publishers include: moviefone, Fandango, Jingle, SayNow, and voice blogs. Read more: TechCrunch.

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Content is still king, so do the proper homework on what you blog, and the quality of the messages you deliver via social media.

Social Media 95

Social Media Media Startup Blogging 95

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 133

Custom Customer Entrepreneur Advertising 133

SoCal CTO

NOVEMBER 11, 2009

And I'm looking forward to more interaction now that she's blogging. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency.

Marketing 150

Marketing Social Media Blogging Media 150

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. Your tech needs to add value to content producers, the audience and advertisers. won’t build large online video business: they lack the tech skills to engage, activate and retain online audiences cost effectively.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

APRIL 13, 2019

As with many startup activities, you only have one chance for a great first impression. Your Twitter and YouTube messages better match your print advertising message. The key social media platforms today include communications (Wordpress blogs, Twitter), collaboration (Evernote, StumbleUpon), and multimedia (YouTube, Flickr).

Social Media 79

Social Media Media Invest Platform 79

socalTECH

APRIL 14, 2011

I ended up passing on the Twitter investment, but I put out a blog post at the time--I was working for CBS--asking if someone would want to build it, and a kid named Soren MacBeth emailed me back saying he'd build it, which started the idea of StockTwits. You're quite an active investor, as well - are you still making investments?

Ideas 248

Ideas Web Startup Content 248

Both Sides of the Table

MARCH 1, 2011

He is also an active angel investor in companies like Klout and Meetup. If you get a moment, as a favor to John for having produced such wonderful notes I’d be grateful if you would check out his most excellent startup blog The X Factor. I appreciate the write-up and your continued support of this blog. Thank you, John.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

MAY 24, 2011

We are seeing lots of traction in the 14 cities we are live in, and people are wanting to work with us, including bands, PR people, management firms, the venues themselves, and local advertisers. It's really been word of mouth, really viral, because we've never advertised. That's now what we're advertising. READ MORE>>.

Social Media 241

Social Media Startup Sites Advertising 241

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. That’s a double death wish.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. They are free to write about neighborhood events, charities, schools, and local causes.

Entrepreneur 96

Entrepreneur News Sites RSS 96

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. smartphone penetration now exceeds 80 percent , and mobile activity averages are approaching five hours per day , the advantages of inbound marketing continue to increase.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. prefer instead to divide it according to the mindset of users: whether or not they are actively looking to purchase something (i.e. Through advertising or direct sales, these sites harvest intent.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

MARCH 8, 2017

As with many startup activities, you only have one chance for a great first impression. For example, if your world is printers, your blogging messages better match your print advertising message. In a classic one I read a while back, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

FEBRUARY 26, 2017

Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? billion monthly active users who may be talking about you, and there are 22 others, per Wikipedia , that have over 100 million users. You can’t ignore the fact that Facebook now has over 1.86 Keep up with the competition.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. That’s a double death wish.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

OCTOBER 17, 2018

Early examples of traction for any solution, especially free ones, would include website traffic, number of blog comments, likes, downloads, and active user rates. While these may not be advertised publicly, they should be celebrated internally and highlighted informally to potential investors and partners.

Tips 79

Tips Metrics Technical Review Custom 79

Startup Professionals Musings

MAY 18, 2011

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. They are free to write about neighborhood events, charities, schools, and local causes.

Startup 94

Startup News Sites RSS 94

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

Software Review 285

Software Review Software Blogging Startup 285

Startup Professionals Musings

APRIL 9, 2017

As with many startup activities, you only have one chance for a great first impression. Your Twitter and YouTube messages better match your print advertising message. The key social media platforms today include communications (Wordpress blogs, Twitter), collaboration (Evernote, StumbleUpon), and multimedia (YouTube, Flickr).

Social Media 66

Social Media Media Tips Platform 66

Both Sides of the Table

JANUARY 6, 2014

I think that mindset is useful to remind entrepreneurs that it is a shared journey and capital (whether active or passive) is a part of your success and your ability to access it when you need to and for the amounts you need is a very critical differentiator between successful companies and unsuccessful one.

Startup 325

Startup Sales Technical Review Software Review 325

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. That’s a double death wish.

Marketing 95

Marketing Startup SEM Blogging 95

SoCal CTO

JANUARY 28, 2010

Craigslist - He also considered advertising on Craigslist, but again was concerned about quality. It’s a pretty active, but very private network. For anyone who reads this blog, if you are looking for particular kind of web developers in Los Angeles, feel free to contact me.

Web Development 167

Web Development Los Angeles Web Develop 167

Startup Professionals Musings

AUGUST 24, 2013

Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry. Keep up with the competition.

Social Media 108

Social Media Media Startup Platform 108

Frank Addante

MAY 24, 2007

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video!

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Startup Professionals Musings

OCTOBER 2, 2013

As with many startup activities, you only have one chance for a great first impression. Your Twitter and YouTube messages better match your print advertising message. The key social media platforms today include communications (Wordpress blogs, Twitter), collaboration (Wikipedia, StumbleUpon), and multimedia (YouTube, Flickr).

Social Media 101

Social Media Media Entrepreneur Metrics 101

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. In 2006 he was named one of the most influential authorities on Blog Marketing in the world. NewTek Inc. The NewTek Inc.

Los Angeles 75

Los Angeles Angel Social Media Media 75