Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Intellectual property is required for a competitive edge. Even the best college degree is not a substitute. Neither is good.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Keep up with the competition. United Airlines is still recovering from that debacle.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

NOVEMBER 25, 2019

Both are required to stay competitive. I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. They are now actively recruited for many roles.

Competition 127

Competition Case Study Platform Yahoo 127

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

FEBRUARY 10, 2023

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Actively ask for feedback, and provide rewards for participation.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 4, 2019

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. If you are focused exclusively on prospects who are actively seeking to solve the problem you are positioned to solve, you won’t need five or seven attempts to get their attention. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

NOVEMBER 28, 2020

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Marty Zwilling.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

JULY 30, 2021

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Keep up with the competition. United Airlines is still recovering from that debacle.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

MAY 1, 2022

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. If you are focused exclusively on prospects who are actively seeking to solve the problem you are positioned to solve, you won’t need five or seven attempts to get their attention. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

APRIL 9, 2021

If you are a new business owner or entrepreneur, you are likely to be creative and willing to take a risk , and you probably assume that most potential team members have the same mindset. Find folks who are customer-centric and sensitive to competition. Find people who enjoy being problem solvers.

Coach 174

Coach Activity Customer Custom 174

Startup Professionals Musings

OCTOBER 6, 2023

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

OCTOBER 26, 2022

With social media and smart phone apps, real product information spreads at astounding speeds. Entrepreneurs that are not listening, not engaging, and not changing are destined to be left behind even in the best of times. Every entrepreneur must be alert enough to spot the change early, and agile enough to adapt quickly.

Technical Review 151

Technical Review Organization Social Media Entrepreneur 151

Startup Professionals Musings

AUGUST 31, 2020

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

Social Media 128

Social Media Metrics Customer Custom 128

Startup Professionals Musings

DECEMBER 5, 2014

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. If you are focused exclusively on prospects who are actively seeking to solve the problem you are positioned to solve, you won’t need five or seven attempts to get their attention. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

MAY 11, 2020

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.

Technical Review 124

Technical Review Funding Innocal Offshore 124

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. If you could share one startup lesson with a young entrepreneur, what would it be? Ever fantasized about climbing Mt. but we don''t.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

MAY 24, 2014

Both are required to stay competitive. I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. They are now actively recruited for many roles. Marty Zwilling.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Startup Professionals Musings

JANUARY 24, 2021

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Startup Professionals Musings

JANUARY 4, 2023

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. The broad-brush push-marketing is no longer competitive. Build word-of-mouth into your product or service.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

APRIL 26, 2014

Many entrepreneurs fantasize about days longer than 24 hours, convinced that their new venture could change the world, if they just had more time. However, this topic is particularly critical to entrepreneurs, who struggle with challenges and crises every day that they didn’t anticipate. Marty Zwilling.

Entrepreneur 105

Entrepreneur Technical Review Email Social Media 105

Tech Zulu Event

NOVEMBER 9, 2013

2020 seems like a decade away into space, however Motreal-based reelyActive, the winner os Startup World Competition , is doing just this. The Montreal-based startup beat 15 entrepreneurs from Europe, Africa, North/South America to emerge top at the competition held at Parisoma co-working space. Hyperlocal context.

Competition 83

Competition Startup Social Media Software 83

Startup Professionals Musings

JANUARY 2, 2021

I often think of the scope of this example in my role as mentor to a struggling entrepreneur who is quick to blame his problems on employee mistakes, or even changing customer expectations. In today’s world, every organization needs to be in a constant state of change to stay competitive.

Training 173

Training Examples Startup Social Media 173

Startup Professionals Musings

AUGUST 29, 2022

Both are required to stay competitive. I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. They are now actively recruited for many roles.

Case Study 125

Case Study Platform Yahoo Social Media 125

Startup Professionals Musings

APRIL 10, 2020

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. The broad-brush push-marketing is no longer competitive. Build word-of-mouth into your product or service.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

JUNE 17, 2019

Yet I find in my business advisory activities that busy entrepreneurs and professionals, especially the introverts like me, find it hard to spend the necessary time networking and nurturing the relationships they need to get ahead. That’s more than enough to put you ahead of your competition. Sorting it all out is the challenge.

Social Media 96

Social Media News Tool Email 96

Startup Professionals Musings

JUNE 27, 2015

Both are required to stay competitive. I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. They are now actively recruited for many roles.

Entrepreneur 102

Entrepreneur Yammer Case Study Study 102

Startup Professionals Musings

FEBRUARY 1, 2020

With social media and smart phone apps, real product information spreads at astounding speeds. Entrepreneurs that are not listening, not engaging, and not changing are destined to be left behind even in the best of times. Every entrepreneur must be alert enough to spot the change early, and agile enough to adapt quickly.

Tips 126

Tips Technical Review Organization Social Media 126

Startup Professionals Musings

OCTOBER 14, 2018

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

Social Media 96

Social Media Metrics Customer Custom 96

TechCrunch LA

MAY 24, 2020

One entrepreneur who’s spent time on both sides of the business as a startup founder and an employee for one of the biggest brands in athletic wear has launched a new app to try build a bridge between the physical and virtual fashion worlds.

Design 219

Design Los Angeles West Los Angeles Social Media 219

Startup Professionals Musings

SEPTEMBER 21, 2016

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

Social Media 99

Social Media Metrics Customer Custom 99

Startup Professionals Musings

MARCH 11, 2016

Angel investors are still the lifeblood of early-stage startups, despite the surge of activity in crowdfunding and an increasing early interest from venture capitalists. In the interest of getting you off on the right foot, here is my priority list of recommended preparation activities. Simplicity is preferred at this stage.

Angel 65

Angel Startup Technical Review Social Media 65