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LA, and Southern California's Surge In Venture Capital Funds

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Greycroft Ventures. Fund size: $250M growth fund Los Angeles Partners: Dana Settle, Mark Terbeek, Dylan Pearce, Paul Bricault, Jon Goldman. Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. Core Innovation Capital. greycroft.com.

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Adaptive Medias Raises $5.2M

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Irvine-based Adaptive Medias , the provider of programmatic advertising technology, said this morning that it has raised $5.2M Adative Medias said it will use the funding for sales and marketing, as well as general corporate purposes. Adaptive Medias is led by Qayed Shareef. Adaptive Medias is led by Qayed Shareef.

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True(X) Media Finds $6M

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Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures.

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Selectable Media Expands To LA

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Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago. READ MORE>>.

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Steamboat Boosts Chinese Advertising Firm

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Burbank-based Steamboat Ventures , the venture capital firm backed by Walt Disney Co., has invested in a Chinese provider of online advertising. According to Beijing-based Yoyi Media , it received a Series A investment on undisclosed size from Steamboat Ventures and Gobi Partners.

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FanAI Buys Waypoint Media

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Los Angeles-based FanAI , a venture-backed developer of artificial intelligence software used for sponsorship engagement and analytics, has acquired Waypoint Media , the two announced this morning. Financial details of the buy were not announced. FanAI is led by CEO and founder Johannes Waldstein.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. In my mind, not a typical VC investment. OTHER STUFF.