socalTECH

AUGUST 24, 2010

Los Angeles-based social networking site MySpace , which is a unit of News Corporation, said late Monday that it is integrating the Fox Audience Network (FAN) directly with MySpace. Fox Audience Network is News Corp's ad serving unit. The Fox Audience Network was created in 2007 as a spinout of MySpace.

Networking 185

Networking Social Network News Advertising 185

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

AUGUST 25, 2011

Los Angeles-based SheKnows , the women's advice and information site, has partnered with grocery store coupon site Grocery Coupon Network , the two said Wednesday. According to the firms, SheKnows will provide the Grocery Coupon Network with special offers from local na dnational brands. READ MORE>>.

Networking 150

Networking Sites Los Angeles Angel 150

socalTECH

NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Smartclip adds around 500 new publisher sites to Adconion's network. READ MORE>>.

Media 224

Media Santa Monica Advertising Acquisition 224

SoCal CTO

JANUARY 28, 2010

He was struggling to find high quality developers in Los Angeles. Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. Web development refers to the design and creation of the database, code, and dynamic elements of the site.

Web Development 167

Web Development Los Angeles Web Develop 167

socalTECH

JANUARY 7, 2011

Irvine-based Local.com , which operates a network of local search sites, said today that it has acquired iTwango LLC , a developer of a technology platform for the group buying and daily deals space. iTwango was based in Los Angeles. Financial terms of the deal were not disclosed. READ MORE>>.

Sites 150

Sites Los Angeles Platform Networking 150

socalTECH

DECEMBER 4, 2009

The founders Los Angeles-based GumGum , a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advertising service called Bedrock. Tags: bedrock gumgum online advertising.

Networking 133

Networking Advertising Blogging Entertainment 133

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Break Media , which operates a network of online content sites focused on men, said today that it has launched a new NASCAR-themed site called All Left Turns. Break said the new site will offer news, race analysis, driver interviews, and profiles on NASCAR. READ MORE>>.

Sites 100

Sites Content News Advertising 100

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

JUNE 23, 2010

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Tags: break media entertainment internet advertising content. READ MORE>>.

Media 176

Media Advertising Entertainment Content 176

socalTECH

DECEMBER 21, 2016

Los Angeles-based advertising marketplace operator Rubicon Project and its partner White Ops , a provider of human verification services for the digital ad market, said their combined efforts have protected buyers on sellers on Rubicon's marketplace from a major Russian advertising fraud effort uncovered this month.

Advertising 100

Advertising Web Los Angeles Networking 100

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search for information on different web sites. READ MORE>>. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

socalTECH

FEBRUARY 21, 2013

A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications.

Mobile 199

Mobile Develop Development Help 199

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Tags: marketing media social advertising break apogee. Break said it soft-launched the division in January. READ MORE>>.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

NOVEMBER 3, 2008

Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. The deal covers clips from MTV and COMEDY CENTRAL.

Networking 100

Networking UCLA Advertising Social Network 100

socalTECH

JANUARY 20, 2016

Los Angeles-based Tongal , the online crowdsourcing site which helps brands and studios create content by tapping into a pool of creators, said Tuesday that it will be represented by the United Talent Agency (UTA).

Advertising 100

Advertising Content Los Angeles Sites 100

socalTECH

NOVEMBER 4, 2011

Los Angeles-based Gorilla Nation , the online advertising representation firm which is a part of Evolve Media Corp., reported this morning that it has added a new suite of "Urban" and "Latina lifestyle" sites to its network of web sites. Gorilla Nation helps to connect websites with brand advertisers.

Gorilla Nation 145

Gorilla Nation Advertising Sites Web 145

socalTECH

MAY 8, 2012

Los Angeles-based Virurl , a new startup headed by former Titan Gaming foundder Francisco Diaz-Mitoma and co-founded by Tim Symington of LAST.VC, has raised $1.2M The funding came from Tice Capital, the Los Angeles Syndicate of Technology, and angels. in a funding round, and launched its service. READ MORE>>.

Los Angeles 242

Los Angeles Advertising Content Sites 242

socalTECH

JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal. READ MORE>>.

Media 140

Media Social Network News Advertising 140

socalTECH

AUGUST 3, 2011

Los Angeles-based SocialVibe , the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections. SocialVibe's campaigns have previously been for major brands.

Product 157

Product Redpoint Social Network Advertising 157

socalTECH

JUNE 27, 2013

Los Angeles-based Myspace has a new design, new owner, and is hoping for some new users with its brand new, music-focused, user interface--and says that so far, the response is good. Myspace also said that 34 percent of the traffic to its new site is coming from mobile users. music networking social launch myspace' READ MORE>>.

Sites 168

Sites Blogging Media Advertising 168

socalTECH

MARCH 13, 2013

Los Angeles-based Myspace has a new design, and a new brand sponsor, the first since its redesign and relaunch over the last few months. The promotion is part of a strong push Myspace has been making in the music area, which all started with the site's redesign and ties with Justin Timberlake.

Advertising 187

Advertising Los Angeles Design Content 187

socalTECH

JULY 31, 2012

Los Angeles-based content delivery network (CDN) provider NetDNA reported today that it has been selected by online tag management company Ubertags. NetDNA said the customer deployment and co-marketing agreement will allow UberTags to distribute its site content via its network to reduce page load times. READ MORE>>.

Content 140

Content Advertising Networking Web 140

socalTECH

FEBRUARY 24, 2010

Los Angeles-based Break Media said Wednesday that it is expanding the number of video advertising options the site offers. The publisher of entertainment sites aimed at men, said it has added new HD-quality options, interactive pre-roll options, and expandable video ads, among other options. READ MORE>>.

Entertainment 154

Entertainment Advertising Content Sites 154

TechCrunch LA

MARCH 26, 2020

They join the 23 cities that were already supported: Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Minneapolis-St. It has now added to the list of partners local news service Patch and ProPublica, including its Local Reporting Network partners and its collaborative journalism project Electionland.

News 156

News Journal San Diego IP 156

Startup Professionals Musings

AUGUST 25, 2023

Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. The founders, who are part of the Los Angeles StartEngine accelerator, talked to us about what they're doing.

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks. READ MORE>>.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

SEPTEMBER 14, 2010

Los Angeles-based SVnetwork , the firm behind SocialVibe, said today that it has named Nick Loria as the firm's Chief Revenue Officer. Loria was most recently running his own consulting firm, Third Millennium, and also has serve as SVP of Sales at Viacom, where he handled ad sales for MTV Networks. The company is headed by Jay Samit.

Redpoint 133

Redpoint Social Media Advertising Sales 133

socalTECH

OCTOBER 7, 2009

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

Platform 173

Platform Technology Advertising Web 173

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers to gain transparency on the level of geographic region, partner, site, and price. Tags: rubicon project advertising publishing online network saas.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

JANUARY 18, 2012

Los Angeles-based Break Media , the online content publisher which runs Break.com as well as a number of other sites, said it has launched a new advertising unit it is calling "Social Video Accelerator". The firm said that the unit provides guaranteed cost-per-view (CPV) ads through its family of sites. READ MORE>>.

Break.com 140

Break.com Media Advertising Sites 140

socalTECH

MAY 24, 2010

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. Tags: twitter tweet adly idealab tweetup advertising online.

Idealab 173

Idealab GRP Partners Advertising Pasadena 173

socalTECH

JUNE 25, 2012

Los Angeles-based FastPay , which provides receivables financing for digital media businesses, said this morning that it has raised $25M in funding. The funding included a senior credit facility from Wells Fargo Capital Finance and a subordinated debt and equity investment from SF Capital Group. READ MORE>>.

Equity 145

Equity Advertising Los Angeles Content 145

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. Tags: revv automation publishing advertising project rubicon. READ MORE>>.

Product 133

Product Clearstone Advertising Demand 133