socalTECH

APRIL 12, 2010

Los Angeles-based GameRevolution , the online gaming unit of AtomicOnline/Evolve Media , said today that it has signed on online gaming site Destructoid.com , an online gaming blog site. Destructoid offers video game industry news and commentary. Tags: atomiconline destructoid game videogame content advertising.

AtomicOnline 140

AtomicOnline Blogging News Advertising 140

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. Furthermore, when Twitter publishers make money from their work in supporting the Twitter platform this is good news for all involved. Let me explain. While Ad.ly

Advertising 276

Advertising Startup Platform News 276

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites.

Startup 144

Startup Sites Content Sales 144

socalTECH

OCTOBER 29, 2008

Los Angeles-based Gorilla Nation , which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. The win is the latest in a string of Canadian wins for Gorilla Nation, including representing Tom's Hardware and popular technology blog Gawker for their Canadian inventory.

Gorilla Nation 124

Gorilla Nation Advertising Blogging News 124

socalTECH

OCTOBER 22, 2008

Santa Monica-based Mahalo, the search and news site run by Jason Calacanis, has cut 10 percent of the firm's staff, Calacanis said in a post on his blog Wednesday. According to Calacanis, the firm is "fairly certain" that advertising for the next two years will be "severely depressed." READ MORE>>

Mahalo 100

Mahalo Santa Monica News Summary 100

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Media 95

Media Framework Social Media Metrics 95

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). So here’s my news for you: People still want telephone calls!

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

Entrepreneur 96

Entrepreneur News Sites RSS 96

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Tell us a little bit about Newsforce?

News 124

News Advertising Press Sites 124

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

socalTECH

APRIL 20, 2009

Magazine is a celebrity news magazine and website. Buzz Media--which was formerly known as BuzzNet--is a venture backed operator of a network of pop culture, celebrity, and music-focused web content properties and blogs. According to the two, they are in a joint venture focused on digital content, marketing, and advertising.

Media 100

Media Buzznet Anthem Redpoint 100

Both Sides of the Table

NOVEMBER 29, 2009

He started the call by telling me he had exciting news. He was about to be featured in a major US news magazine as one of their “hot&# picks. A positive news story means NOTHING about the core performance of your business. Press doesn’t mean anything other than free advertising. Is that why you called?

Venture Capital 291

Venture Capital Press News Startup 291

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so. is based in Los Angeles.

Advertising 189

Advertising Content Startup Social Network 189

socalTECH

APRIL 14, 2011

I ended up passing on the Twitter investment, but I put out a blog post at the time--I was working for CBS--asking if someone would want to build it, and a kid named Soren MacBeth emailed me back saying he'd build it, which started the idea of StockTwits. Advertising is one of our revenue streams right now, but not our core focus.

Ideas 248

Ideas Web Startup Content 248

Startup Professionals Musings

MAY 18, 2011

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

Startup 94

Startup News Sites RSS 94

Startup Professionals Musings

OCTOBER 18, 2010

Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

FEBRUARY 18, 2017

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Tech.Co

OCTOBER 28, 2020

The new team-up has a lot of moving parts: Shopify even termed it a “first-of-its-kind” partnership in its announcement blog post. Granted, this ad channel isn't reinventing the wheel: It's still just a way to put eyeballs in front of advertisements. How the Partnership Works. Who Will Take Advantage?

Help 149

Help Platform Startup Social Media 149

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. Suddenly we were all creating blogs on Blogger.com, Typepad & WordPress. But the masses didn’t want to blog.

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

AUGUST 10, 2011

Since then, the two left to start a brand new startup, SendLove.to (www.sendlove.to), which launched Tuesday, focused on allowing users to rate public figures in news stories, blogs, and elsewhere. As you know, the comments at the foot of every blog out there that is really kind of a big waste of time.

Startup 174

Startup Blogging Writing Examples 174

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. He has been blogging on a number of subjects, for example, eLearning. For that reason, more and more content is going online.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

APRIL 16, 2010

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

Startup 52

Startup News Sites RSS 52

Startup Professionals Musings

OCTOBER 15, 2012

People talk to people, and even competitors freely exchange news on trends and discoveries. These days, new technologies and social trends are fanned from an ember into a flame by the media and word-of-mouth. This takes time, and is more valuable than any advertising you can buy. You need time to pivot.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Social networks. Streaming video.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Tech Coast Venture Network

AUGUST 11, 2015

As Jean-Louis Gassée once said, “Advertising is saying you’re good. Whether inserting a company spokesperson into a timely media discussion, spearheading thought-leadership programs or launching news with a splash, great PR increases public knowledge and perception of your brand – taking you beyond your 15 minutes of fame.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

As Jean-Louis Gassée once said, “Advertising is saying you’re good. Whether inserting a company spokesperson into a timely media discussion, spearheading thought-leadership programs or launching news with a splash, great PR increases public knowledge and perception of your brand – taking you beyond your 15 minutes of fame.

Organization 100

Organization Social Media Competition News 100

Xconomy

AUGUST 31, 2018

We’ll start with what was—and wasn’t—in Pfizer’s data release Monday, top up with more ATTR news, then round up a slew of drug approvals, a slug of policy news, and a welter of financings and deals. We’ve labored to gather it all so you don’t have to. Have a great weekend, everyone.

News 49

News Startup Competition San Diego 49

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and popular news sources. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

SoCal Delicious

AUGUST 28, 2012

VentureBeat | News About Tech, Money and Innovation. Huge news: Millions of PHP developers can now build mobile apps for iOS and Android — in PHP. 10 New York City startups we’re crazy about. blog comments powered by Disqus. Advertise on VentureBeat. Whats Hot Menu. Skip to primary content. what’s hot?

Southern California 57

Southern California PHP Technical Review Orange County 57

Both Sides of the Table

JANUARY 14, 2014

Tech news keeps proclaiming “phone calls are dead,” which is useful except that the data suggests the exact opposite. In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. I suppose I could have skipped the whole rest of the blog post and just posted that.

Email 339

Email SaaS Venture Capital Google 339