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VIRURL Debuts Native Advertising Product

socalTECH

Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. READ MORE>>.

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Rubicon Project: $100M+ In Revenues This Year, Profitability In Q4

socalTECH

Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Tags: rubicon project online advertising optimize profit. READ MORE>>.

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Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. demand media content marketing advertising experian infographics' Pricing details on Demand Media''s expanded offerings were not announced. READ MORE>>.

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VIRURL Launches New Ad Widget

socalTECH

Santa Monica-based VIRURL , which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors.

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eHow Launches New Women's Channel

socalTECH

Santa Monica-based eHow , the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift. The site will also feature blogs, interviews, and other information driven by Victoria Colligan of Ladies Who Launch. The new channel is being sponsored by L'Oreal.

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Mahalo Cuts Staff

socalTECH

Santa Monica-based Mahalo, the search and news site run by Jason Calacanis, has cut 10 percent of the firm's staff, Calacanis said in a post on his blog Wednesday. According to Calacanis, the firm is "fairly certain" that advertising for the next two years will be "severely depressed."

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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

So Tracy began keeping a blog about … (what else?) She became an authority on the topic and her blog helped her to both elevate her status in her industry as well as to bring great link juice to her website and improve her SEO. If you haven’t read my blog posts on why Tracy chose the right strategy it’s worth a read.

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