WaiveCar Launches Ad Supported Car Sharing In Santa Monica, Venice
JANUARY 11, 2016
The startup said the free car usage comes thanks to sponsors, who have plastered their advertising on the startup's automobiles. READ MORE>>.
Adconian Expands Space In Santa Monica
DECEMBER 29, 2010
Adconian , which operates an Internet advertising network, has moved into new 40,000 square foot offices in Santa Monica, the firm said this week.
Mindshare LA Brings the Power of “Play” to Santa Monica
Tech Zulu Event
APRIL 25, 2013
will be held in Santa Monica April 26 th at the V Lounge. What is cool that is happening with the ocean? The next Mindshare L.A.
GumGum Makes Images Profitable for Publishers
Tech Zulu Event
FEBRUARY 18, 2013
The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos.
VideoAmp Grows In Santa Monica, Adds New VP
MARCH 9, 2016
Santa Monica-based VideoAmp , the developer of programmatic video advertising software, says it is expanding in Santa Monica, and has relocated to a new, 6,000 square foot office, plus hired a number of new executives. videoamp santa monica growth programmatic advertising media television streaming video executiv
eHarmony In Advertising Push, As Warren Revamps Firm
MARCH 27, 2013
Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. eharmony advertising mobile dating relationships matchmakingREAD MORE>>.
Jetpack Gives a Boost to Mobile and Rich Media Advertising
Tech Zulu Event
JUNE 25, 2015
Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4
Outcast Links With ECOtality On Advertising Network
DECEMBER 14, 2011
charger vehicle electric automobile cleantech advertising ecotality outcastREAD MORE>>.
GumGum Names Sports Division Head
JANUARY 17, 2017
Santa Monica-based GumGum , which is developing computer vision software applied to online advertising and media, said today that it has named Ryan Mosher as its new Executive Director of GumGum Sports. gumgum sports advertising vision recognition signage marketing executive ryan mosher nielsenREAD MORE>>.
YuMe Sets Up Shop In Santa Monica
JULY 14, 2010
Redwood City-based YuMe , a Bay Area provider of video advertising technology, announced today that it has set up shop in Santa Monica with a new sales office. Tags: executive jobs employment advertising video yume
GumGum Powers In-Image Ads On Rolling Stone
OCTOBER 5, 2016
Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal. gumgum rolling stone publishing website advertising partnership
Underground Elephant Opens Office in Santa Monica, Makes Hires
JANUARY 14, 2010
San Diego-based Underground Elephant , a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. Tags: underground elephant advertising network executive Underground Elephant is headed by Jason Kulpa.
TrueCar Launches New Website, Ad Campaign
NOVEMBER 19, 2012
advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand. READ MORE>>.
FameBit Buys Refame
MAY 14, 2015
Santa Monica-based Famebit , the Youtube influencer marketplace led by David Kierzzkowski, has acquired short form, video marketing company Refame , the two announced this morning. famebit refame merger acquisition scienceinc youtube influencer marketplace advertisingFinancial details of the buy were not disclosed. READ MORE>>.
Burstly Snags Rovio Exec Responsible For Angry Birds Advertising
JULY 22, 2013
Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. Rajamaki was previously head of advertising for Rovio Entertainment''s Angry Birds franchise, serving as Vice President of Advertising Operations. READ MORE>>.
Interview with Gabe Gottlieb, Pathmatics
NOVEMBER 18, 2016
Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). Gabe Gottlieb: We provide competitive and market intelligence for online advertising. We have now been doing this for almost six years now, in LA and Santa Monica.
Jetpack Grows In New York
MARCH 3, 2016
Santa Monica-based rich media advertising technology developer Jetpack is expanding in New York, saying this week that it has opened up a new office New York City, and hired a new VP in the location. jetpack york executive rich media advertising responsive html programmatic jeremy carlinREAD MORE>>.
W4 Scores $10M In Funding
JUNE 20, 2011
venture capital debt finance online advertising hydraThe firm said the funding came from Silicon Valley Bank. READ MORE>>.
Adomic Scores Siemer WaveMaker Prize, $160,000
OCTOBER 4, 2013
READ MORE>>. startup award conference wavemaker siemer adomic
Announcing The Socaltech 50: Southern California's Up-and-Comers
NOVEMBER 19, 2013
Daryl Bernstein , RightSignature (Santa Barbara, software). Tim Cadogan , OpenX (Pasadena, advertising).
Adconion Ties With TRUSTe
JULY 28, 2011
Santa Monica-based Adconion Direct , the performance-based advertising unit of Adconion Media Group, said yesterday that it has linked with TRUSTe on an ad-privacy effort. adconion truste performance advertisingREAD MORE>>.
Interview with Jonathan David, Tapstone
AUGUST 22, 2014
We spoke with Jonathan about the company and where it fits into the advertising market. What is Tapstone all about? What''s your background?
Adconion Spins Out Joost
JANUARY 20, 2011
Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. skype video advertising internet spinout adconian joost
Pathmatics Gets $3M For Advertising Analytics Software
MARCH 3, 2016
Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. bdmi upfront adtech programmatic software analytics advertising capital venture pathmaticsBDMI's Sim Blaustein joins the company's baord with the funding.
Adconion Names Wiseman North American COO
APRIL 13, 2011
Adconion Media Group , the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. Adconion has been in major expansion mode in Santa Monica, as it scales out in North America. READ MORE>>.
Demand Media, Buddy Media Link
MARCH 9, 2011
Santa Monica-based Demand Media announced this morning that it has inked a deal with Buddy Media , developer of a Facebook management system for advertisers, on a new version of Pluck. demand media buddy facebook community forum pluck brand advertiserPluck is Demand Media's social media application. READ MORE>>.
Google's AdSense, Developed In LA, Earned More than $7 Billion Last Year
JUNE 18, 2013
Google announced today that Google Adsense --which it acquired when it bought Santa Monica-based Applied Semantics back in 2003--just turned 10 years old, and now has more than 2 million publishers. google adsense applied semantics online advertising angeles Google relaunched AdSense under its own name on June 18th, 2003.
CampaignEQ Aims At Better Mobile Marketing Attribution
JUNE 12, 2013
Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.
Adconion Rolls Joost Into Smartclip
MAY 9, 2012
Adconion Media Group , the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider. READ MORE>>.
Activision Blizzard Launches New Esports Division, Taps Former ESPN CEO
OCTOBER 22, 2015
Santa Monica-based videogame publisher Activision Blizzard announced this morning that it has launched a brand new, Esports division, which will focus on competitive gaming and growth of esports. Activision titles in the Esports are include StarCraft, World of Warcraft, Heroes of the Storm, HearthStone, and more. READ MORE>>.
GraphEffect Ramps Sales, Marketing
JANUARY 24, 2012
Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. grapheffect executive facebook social networking advertising marketing salesCooley was previously General Manager at Buddy Media, and also served at Collective Media.
eHow Reveals Redesign
MARCH 16, 2011
eHow said the new organization makes the site more useful to advertisers. ehow redesign quesiton answer demand media internet advertising
Joost Debuts New Video Ad Unit
AUGUST 24, 2011
Santa Monica-based Joost Media , the video advertising arm of Adconion Media Group, said Wednesday that it has launched a new, interactive pre-roll video product it calls j-Roll. Joost offers up in-video banner advertising and other products. joost adconion video advertising advertisement preroll interactive
VideoAmp Raises $2.2M For Video Advertising Platform
DECEMBER 11, 2014
Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. videoamp video advertising venture capital ross mccray
Real Estate Investors Win With Rise Of Silicon Beach In Playa Vista
AUGUST 27, 2014
The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. Image: YouTube''s Playa Vista location, YouTube Space Los Angeles. READ MORE>>.
TrueCar Gets Investment from Guthy-Renker
APRIL 5, 2011
Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. truecar venture capital guthy renker direct response advertising auto automobile buying negotiation salesREAD MORE>>.
GumGum Adds $7M
OCTOBER 24, 2011
Santa Monica-based Gumgum , the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. gumgum advertising venture capital celebrityThe firm has raised $7M in funding from New Enterprise Associates, GRP Partners, and First Round Capital. READ MORE>>.
VIRURL Debuts Native Advertising Product
MAY 17, 2013
Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. READ MORE>>.
Cracked.com Launches New Advertising Format
JUNE 6, 2012
Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." cracked advertising format internet demandmedia demand contentREAD MORE>>.
Adconion Media Buys Smartclip
NOVEMBER 8, 2011
Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. adconion media merger acquisition smartclip advertising network joostFinancial terms of the buy were not disclosed. READ MORE>>.