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WaiveCar Launches Ad Supported Car Sharing In Santa Monica, Venice

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The startup said the free car usage comes thanks to sponsors, who have plastered their advertising on the startup's automobiles. READ MORE>>.

Mindshare LA Brings the Power of “Play” to Santa Monica

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will be held in Santa Monica April 26 th at the V Lounge. What is cool that is happening with the ocean? The next Mindshare L.A.

Adconian Expands Space In Santa Monica

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Adconian , which operates an Internet advertising network, has moved into new 40,000 square foot offices in Santa Monica, the firm said this week.

VideoAmp Grows In Santa Monica, Adds New VP

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Santa Monica-based VideoAmp , the developer of programmatic video advertising software, says it is expanding in Santa Monica, and has relocated to a new, 6,000 square foot office, plus hired a number of new executives. videoamp santa monica growth programmatic advertising media television streaming video executiv

GumGum Makes Images Profitable for Publishers

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The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos.

eHarmony In Advertising Push, As Warren Revamps Firm

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Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. eharmony advertising mobile dating relationships matchmakingREAD MORE>>.

Outcast Links With ECOtality On Advertising Network

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charger vehicle electric automobile cleantech advertising ecotality outcastREAD MORE>>.

Burstly Snags Rovio Exec Responsible For Angry Birds Advertising

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Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. Rajamaki was previously head of advertising for Rovio Entertainment''s Angry Birds franchise, serving as Vice President of Advertising Operations. READ MORE>>.

YuMe Sets Up Shop In Santa Monica

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Redwood City-based YuMe , a Bay Area provider of video advertising technology, announced today that it has set up shop in Santa Monica with a new sales office. Tags: executive jobs employment advertising video yume

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Underground Elephant Opens Office in Santa Monica, Makes Hires

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San Diego-based Underground Elephant , a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. Tags: underground elephant advertising network executive Underground Elephant is headed by Jason Kulpa.

FameBit Buys Refame

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Santa Monica-based Famebit , the Youtube influencer marketplace led by David Kierzzkowski, has acquired short form, video marketing company Refame , the two announced this morning. famebit refame merger acquisition scienceinc youtube influencer marketplace advertisingFinancial details of the buy were not disclosed. READ MORE>>.

TrueCar Launches New Website, Ad Campaign

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advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand. READ MORE>>.

W4 Scores $10M In Funding

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venture capital debt finance online advertising hydraThe firm said the funding came from Silicon Valley Bank. READ MORE>>.

Pathmatics Gets $3M For Advertising Analytics Software

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Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. bdmi upfront adtech programmatic software analytics advertising capital venture pathmaticsBDMI's Sim Blaustein joins the company's baord with the funding.

Adomic Scores Siemer WaveMaker Prize, $160,000

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READ MORE>>. startup award conference wavemaker siemer adomic

Jetpack Grows In New York

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Santa Monica-based rich media advertising technology developer Jetpack is expanding in New York, saying this week that it has opened up a new office New York City, and hired a new VP in the location. jetpack york executive rich media advertising responsive html programmatic jeremy carlinREAD MORE>>.

Interview with Jonathan David, Tapstone

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We spoke with Jonathan about the company and where it fits into the advertising market. What is Tapstone all about? What''s your background?

VideoAmp Raises $2.2M For Video Advertising Platform

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Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. videoamp video advertising venture capital ross mccray

VIRURL Debuts Native Advertising Product

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Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. READ MORE>>.

Announcing The Socaltech 50: Southern California's Up-and-Comers

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Daryl Bernstein , RightSignature (Santa Barbara, software). Tim Cadogan , OpenX (Pasadena, advertising).

CampaignEQ Aims At Better Mobile Marketing Attribution

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Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Adconion Ties With TRUSTe

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Santa Monica-based Adconion Direct , the performance-based advertising unit of Adconion Media Group, said yesterday that it has linked with TRUSTe on an ad-privacy effort. adconion truste performance advertisingREAD MORE>>.

TrueCar Gets Investment from Guthy-Renker

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Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. truecar venture capital guthy renker direct response advertising auto automobile buying negotiation salesREAD MORE>>.

Tech and Entertainment Have a Home in Silicon Beach

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But it was the low-key, creative beach vibe of Venice and Santa Monica that spurred a spate of start-ups to seek offices and homes.

Adconion Media Buys Smartclip

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Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. adconion media merger acquisition smartclip advertising network joostFinancial terms of the buy were not disclosed. READ MORE>>.

Broke Girl's Guide Gets Funding

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Santa Monica-based Broke Girl's Guide , a startup focusing in on daily deals and information for women, has scored a small debt funding round, according to a regulatory filing by the firm this week. broke girls guide venture capital angel investment funding daily deals retail advertising coupon myspaceREAD MORE>>.

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GraphEffect Ramps Sales, Marketing

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Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. grapheffect executive facebook social networking advertising marketing salesCooley was previously General Manager at Buddy Media, and also served at Collective Media.

Adconion Spins Out Joost

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Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. skype video advertising internet spinout adconian joost

Google's AdSense, Developed In LA, Earned More than $7 Billion Last Year

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Google announced today that Google Adsense --which it acquired when it bought Santa Monica-based Applied Semantics back in 2003--just turned 10 years old, and now has more than 2 million publishers. google adsense applied semantics online advertising angeles Google relaunched AdSense under its own name on June 18th, 2003.

TechZulu Tech Crawl | LA Startup Week Edition!

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TZ #TechCrawl is back this month and heading to Santa Monica as part of  LA Startup Week ! Starting Point. Powered by Bizzabo. Sponsors.

Real Estate Investors Win With Rise Of Silicon Beach In Playa Vista

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The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. Image: YouTube''s Playa Vista location, YouTube Space Los Angeles. READ MORE>>.

GraphEffect Names President

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Santa Monica-based GraphEffect , the provider of Facebook and social media marketing services, said over the weekend that it has hired Stephano Kim as its President and GM, New York. grapheffect facebook advertising targeting social network executive blackboardKim was also previously an angel investor in GraphEffect itself.

Entravision Buys Pulpo Media

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Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. pulpo media entravision merger acquisition television radio online advertising siemer

ThisNext.com Partners With Lucky Magazine

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Santa Monica-based ThisNext , the social shopping and content site run by Matt Edelman, has scored a partnership with Lucky Magazine. thisnext lucky magazine cobranded social shopping advertising retailAccording to ThisNext, the two have created a co-branded shopping site, which was launched Friday. READ MORE>>.

Adconion Names Wiseman North American COO

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Adconion Media Group , the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. Adconion has been in major expansion mode in Santa Monica, as it scales out in North America. READ MORE>>.

Activision Blizzard Launches New Esports Division, Taps Former ESPN CEO

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Santa Monica-based videogame publisher Activision Blizzard announced this morning that it has launched a brand new, Esports division, which will focus on competitive gaming and growth of esports. Activision titles in the Esports are include StarCraft, World of Warcraft, Heroes of the Storm, HearthStone, and more. READ MORE>>.

Demand Media, Buddy Media Link

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Santa Monica-based Demand Media announced this morning that it has inked a deal with Buddy Media , developer of a Facebook management system for advertisers, on a new version of Pluck. demand media buddy facebook community forum pluck brand advertiserPluck is Demand Media's social media application. READ MORE>>.

Adconion Rolls Joost Into Smartclip

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Adconion Media Group , the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider. READ MORE>>.

Cracked.com Launches New Advertising Format

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Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." cracked advertising format internet demandmedia demand contentREAD MORE>>.

TrueCar Rolls Out TV Ad Campaign

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Santa Monica-based car buying technology and marketplace operator TrueCar said this morning that it has rolled out two new, television ads featuring dogs in cars, and the voice of Wen Wilson. truecar advertising owen wilson television market auto buying READ MORE>>.