Advertising Case Study Customer Sales 
Both Sides of the Table
DECEMBER 17, 2013
One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Clearly in an enterprise customer this is unlikely. Call high, and get passed down or; B.
Startup Professionals Musings
MAY 26, 2023
Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.
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Both Sides of the Table
OCTOBER 4, 2009
Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. Even businesses that attempt to sign up customers directly on a website need to answer this question for people albeit programmatically and through good website copy.
Startup Professionals Musings
OCTOBER 22, 2021
Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Even more valuable are success case studies and testimonials. Generate revenue around the clock. Use the Internet to outsource staff.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
Tech Zulu Event
JULY 31, 2013
01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01% Comedic timing.
Startup Professionals Musings
JANUARY 5, 2019
Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Even more valuable are success case studies and testimonials. Generate revenue around the clock. Use the Internet to outsource staff.
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