socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. Marketing dollars start to go away in any difficult economy.

Advertising 203

Advertising Startup Google Commerce 203

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. As I said, there’s a lot more to advertising automation than RTB. The Automated Advertising Industry' 3 billion goes into RTB.

Advertising 86

Advertising Press Commerce Examples 86

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

Marketing 94

Marketing Social Media Technical Review Customer 94

socalTECH

MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

Tool 178

Tool CPC Santa Monica Commerce 178

Startup Professionals Musings

OCTOBER 24, 2018

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

Marketing 97

Marketing Startup Examples Technology 97

socalTECH

JANUARY 9, 2020

Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Financial terms of the acquisition were not announced.

Networking 100

Networking NewEgg Commerce Google 100

socalTECH

NOVEMBER 19, 2014

According to ventureLab, it will provide seed funding, along with product, marketing, and opertional support to its companies. ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. The new startup studio is led by Mike Prasad. READ MORE>>.

Incubator 229

Incubator Seed Funding Startup Social Media 229

TechCrunch LA

FEBRUARY 19, 2020

— hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Veam — another Seoul-based social networking company, Veam uses Airdrop as a way to create persistent chats with nearby users as a geolocated social network. Wabisabi Design, Inc.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

FEBRUARY 26, 2016

However, three local startups-- OpenX , Steelhouse , and Thrive Market all have pushed past the $100M mark in the last few months with public announcements. OpenX and Steelhouse are in the online advertising industry, and Thrive Market is an e-commerce company focused on organic food. READ MORE>>.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

Startup Professionals Musings

DECEMBER 3, 2021

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Don’t forget the local Chamber of Commerce and Better Business Bureau.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

DECEMBER 7, 2012

Irvine-based Brand Affinity Technologies , the startup led by Ryan and Chad Steelberg focused on the fan and celebrity market, said Thursday that its Printroom fan photography division has been selected by CBS Interactive. Financial impact of the deal was not disclosed. BAT recently acquired Printroom. READ MORE>>.

Technology 153

Technology Commerce Advertising Design 153

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

FEBRUARY 20, 2013

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

Customer 164

Customer Custom Funding Commerce 164

socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. We're taking a different approach.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

JUNE 9, 2011

Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February.

ReachLocal 210

ReachLocal Platform Woodland Hills Commerce 210

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

SEPTEMBER 11, 2018

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Financial details of the acquisition were not announced.

CPC 100

CPC SEM San Diego Commerce 100

SoCal Tech Calendar

MAY 26, 2012

The Israel Conference brings together leading innovators and investors High Tech / Entertainment Media / Advertising / Mobile / Content / Gaming / e-Commerce / Energy / Clean Tech / Security / Medical Tech / Consumer Products that are coming out of Israel that are market-making and in demand. See [link] (more)

Conference 113

Conference High Tech Commerce Class 113

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. Top 3 Important Facebook Marketing Trends to Watch and Emulate. According to emarketer.com , Facebook earns 65.5 That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

socalTECH

AUGUST 17, 2020

Indi is focused on powering individual commerce. In essence, we want to give every individual their own, e-commerce store. Our team has a passion for e-commerce, and we also have athletes and others on our team. We run our day-to-day business with professional athletes and folks out of the e-commerce industry.

Help 113

Help Commerce Platform Orange County 113

SoCal Tech Calendar

MAY 25, 2012

The Israel Conference brings together leading innovators and investors High Tech / Entertainment Media / Advertising / Mobile / Content / Gaming / e-Commerce / Energy / Clean Tech / Security / Medical Tech / Consumer Products that are coming out of Israel that are market-making and in demand. See [link] (more)

Conference 100

Conference High Tech Commerce Class 100

socalTECH

OCTOBER 6, 2016

According to Rubicon, it has named Tom Kershaw--most recently Director of Product Management for Google Ads and Commerce, to the position, where he will be responsible for product development, platform strategy, product design, prioritization, and go-to-market planning, as well as oversight of the company's engineering capabilities.

Google 138

Google Product Commerce Los Angeles 138

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. That one client, plus a need in the market really drove the product. We also mail checks to the advertisers every day, to make sure people get paid.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

MAY 4, 2011

Santa Barbara-based RingRevenue , the pay-per-call technology provider to the affiliate marketing industry, has inked a partnership with Pepperjam Network , an online performance marketing firm owned by GSI Commerce.

Santa Barbara 167

Santa Barbara Commerce Platform Marketing 167

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Customer 133

Customer Custom Entrepreneur Advertising 133

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding. Drop-off on the first page of an application is bad news. Do you see anyone frustrated by these empty textboxes?

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Pricing 123

Pricing Cloud Computing Customer Custom 123

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

Startup Professionals Musings

FEBRUARY 20, 2019

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Don’t forget the local Chamber of Commerce and Better Business Bureau.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? Dave Fink: Postie is a building a technology platform with a mission of making direct mail marketing behave as easily and dynamically as your favorite, programmatic channels. What is a print cloud?

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products.

Mobile 126

Mobile Develop Development Platform 126

InfoChachkie

JUNE 23, 2011

Value Prop Twitter Style : DataPop simplifies the lives of marketers and gives them the tools they need to build ads that people love to click on. The catalyst was that we saw the demand and it was confirmed by some of the leading advertisers in the marketplace. You can watch the video below or on YouTube here: [link].

Yahoo 210

Yahoo Startup Advertising Summary 210

Tech Zulu Event

SEPTEMBER 9, 2014

Marketing is considered an art by many individuals because it requires keen insight in how to approach a product, service, or brand, and how to effectively deliver those things to customers. Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns.

Advertising 69

Advertising Training Customer Custom 69

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re coining the term search commerce.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

JUNE 5, 2012

We then take that information and find trends and metadata, and all that content and sharing, and use it to drive e-commerce, and to design and manufacture apparel products. I started with a men's apparel brand doing marketing, creative, and branding, and worked on everything from production to design and manufacturing.

Startup 182

Startup Commerce Design Media 182