Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Although Elon Musk doesn’t talk about it very much, he owns over 350 patents through Tesla, just one of his many companies.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

APRIL 21, 2013

This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. The company name sounded Chinese – Huy Fong Foods. How much could the new generation of entrepreneurs learn from that? I know it’s what I look for when I want to back companies.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

socalTECH

FEBRUARY 9, 2021

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. These are willing to share data with a variety of companies if there is a perceived beneficial effect to the consumer behind the sharing.

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. In today’s ease of global communication, people buy from people, not from companies.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

AUGUST 17, 2022

During my many years of mentoring professionals and entrepreneurs in business, I more often see people focusing on how to get their ideas heard , than how to promote themselves. Take full advantage of every mentoring and coaching opportunity, and network with peers both inside and outside the company.

Tips 121

Tips Social Media Mentor Technical Review 121

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. These are willing to share data with a variety of companies if there is a perceived beneficial effect to the consumer behind the sharing.

Social Media 131

Social Media Startup Tool Google 131

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Conduct your own customized market research. Martin Zwilling

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

JANUARY 17, 2022

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Many new companies become bogged down with the more vocal early adopters, who have an appetite for more function and new players.

Startup 144

Startup Social Media Metrics Customer 144

InfoChachkie

AUGUST 4, 2014

Thompson''s jaded take on the travel industry, I wondered if there was a travel company that bucked his stereotypes and properly balanced making bold destinations accessible while respecting the unspoiled resources and culture that made the locales interesting in the first place. Then we started advertising and getting media attention.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

MAY 17, 2013

For true entrepreneurs, risk is viewed as a positive, with its implied challenge to overcome the unknown and hitting the big return. One way to learn is to understand better how successful entrepreneurs approach risk, and look at actual strategies they use for success. Save your bucks and get notice without expensive advertising.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. This time I'm getting to know Mark Geller ( LinkedIn , @markgeller ). Tell me a bit about your background.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Marty Zwilling.

Entrepreneur 103

Entrepreneur Social Media Study Guide 103

Startup Professionals Musings

OCTOBER 18, 2015

If you think you are the perfect fit for the entrepreneur lifestyle, but you’re not yet sure if you’re ready to start your own, then I recommend that you take a job with an existing startup first to validate the culture realities against your dream. Hang out where entrepreneurs meet. Explore investor websites and conferences.

Sample 101

Sample Entrepreneur Technical Review Startup 101

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. We have many people on the team who have been with us from day one – at all levels in the company. Where does someone who is starting a hairdressers advertise their business?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. To sustain long-term growth, every company needs to build a repeatable process for innovation and finding new opportunities before their core business growth disappears.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Peruse company reports from your business domain. entrepreneur investor market research sizing startup'

Marketing 97

Marketing Entrepreneur Statistics Research 97

socalTECH

DECEMBER 26, 2012

We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week. In your opinion, what events, companies, or people made the biggest impact on the technology world this year? 7 years, 100 companies. That's huge.

Southern California 168

Southern California High Tech SaaS Social Media 168

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Entrepreneur 111

Entrepreneur Startup Content Media 111

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Conduct your own customized market research. Martin Zwilling.

Marketing 157

Marketing Statistics Research Report 157

Tech.Co

NOVEMBER 23, 2015

These alternative platforms have, in turn, grabbed the attention of entrepreneurs who recognize the market vertical isn’t shrinking anytime soon. Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action. Most recently, I came across Givvr.

Help 95

Help Pepperdine Social Media Advertising 95

Startup Professionals Musings

NOVEMBER 17, 2021

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Startup 99

Startup Social Media Study Guide 99

InfoChachkie

APRIL 28, 2011

Many entrepreneurs encounter a similar dilemma. Thus, entrepreneurs must decide when to stop listening to the Sirens’ song of a quick buck and position their company to take advantage of long-term, sustainable business models. Below are descriptions of three companies which each faced short-term, lucrative opportunities.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. We recently spoke with CEO Jay Samit , as we wanted to understand what the company was up to nowadays, why it decided to change its name, and how it sees itself fitting into the Internet advertising industry.

Advertising 185

Advertising Social Media Startup Media 185