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Hire for your core. Partner for the rest.

Berkonomics

Patents, branding, marketing and more. In the patent world, we protect this intellectual core with what we call a “patent thicket,” aptly describing the attempt to surround the core patent with other patents that defend the core and further prevent competitors from attacking the central component of the business.

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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

Quick - name a phone company. Yep, Facebook is a phone company. In order for them to take full advantage of Facebook the phone company, they will have to abandon traditional online marketing conventions. Fortunately for consumers, not all mobile advertisers are clueless. Agreed, this ain''t a news flash.

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Thank you to our sponsors and advertisers

socalTECH

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Advertisers. They include: Sponsors.

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Four Advertising Platforms You Really Should Try

Tech Zulu Event

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements. patent, making its offering totally unique to both advertisers and audiences alike.

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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

A strong answer should be something like “Our product introduces a new lower-cost technology, which we have patented and trademarked, that makes us very attractive today, and will provide a wealth of additional products as we move forward.” The problem is that startups have limited resources to keep them ahead of big companies.

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. Although Elon Musk doesn’t talk about it very much, he owns over 350 patents through Tesla, just one of his many companies.

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UberMedia's New Product Ties Your Ad Views To Your Local Shopping

socalTECH

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores. READ MORE>>.

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