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SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers. READ MORE>>.

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Media Product Marketing Santa Monica 124

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JUNE 27, 2014

Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. The company is based in Berkeley. and Latin America.

Media 173

Media Santa Monica Advertising Acquisition 173

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

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Social Media Media Platform Customer 142

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JANUARY 22, 2019

Costa Mesa-based Veritone , which develops software for analyzing advertising campaigns, reported a win with radio broadcaster Beasley Media Group. Financial details of the expanded licensing agreement with the radio station company were not announced. Veritone is run by serial entrepreneurs Chad and Ryan Steelberg.

Artificial Inteligence 113

Artificial Inteligence Media Advertising Report 113

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JUNE 30, 2020

Los Angeles-based Jukin Media says it has surpassed $25M in total royalty payments to video creators which it represents, with $1M in royalty payments alone in Q1 of 2020. Jukin says it added more than 650 videos that were filmed in quarantine to its video library, licensing more than 400 of those clips to advertisers and TV producers.

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Media Advertising Entertainment Los Angeles 113

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DECEMBER 9, 2013

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. As part of the acquisition, StartEngine founders Howard Marks and Paul Kessler have both joined Adaptive Medias'' advisory board.

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Media Artificial Inteligence Incubator Advertising 191

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JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

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Advertising Mobile OpenX Software Review 253

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AUGUST 21, 2013

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns. READ MORE>>.

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Advertising Santa Monica Tool Pricing 178

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OCTOBER 18, 2013

Los Angeles-based Triton Digital , the provider of streaming audio advertising technology, has signed up media trading buyer Accordant Media as a partner, the two said yesterday. Triton Digital audio advertising exchange, a2x, allows programmatic buying of online and mobile audio advertisements. READ MORE>>.

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Media Advertising Los Angeles Mobile 173

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OCTOBER 24, 2017

Los Angeles-based H Code Media , which provides digital advertising services for the US-Hispanic market, said this morning that it has added former U.S. H Code Media is led by CEo Parker Morse; the company says it works with Latin American media companies to represent their digital inventory in the US to the advertising community.

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Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

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Social Media Media Metrics Satisfaction 127

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DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

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Media Education Advertising Sales 173

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OCTOBER 14, 2014

Los Angeles-based Evolve Media --the parent company of CraveOnline and TotallyHer--has rolled out a brand new video ad product, the company said today. The company said its new INglibe offering will provide premium, in-view video ads, which rolls out a video player when people roll past an article. READ MORE>>.

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Media Advertising Los Angeles Sites 166

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AUGUST 13, 2018

Costa Mesa-based Veritone One , a subsidiary of Veritone, said today that it has agreed to acquire Performance Bridge Media , a podcast advertising company. for Performance Bridge Media, plus up to another $5.0M Performance Bridge Media had $3.7M Performance Bridge Media had $3.7M in earnout. READ MORE>>.

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NOVEMBER 7, 2017

Los Angeles-based digital advertising company H Code Media , which focuses on the US-Hispanic advertising market, said today that it has signed a partnership deal with Webconsultas , an online health and wellness portal for Spanish speaking readers. READ MORE>>.

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Media Advertising Los Angeles Content 113

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JANUARY 24, 2018

Los Angeles-based H Code Media , which operates a digital advertising company specifically aimed at reaching the U.S. According to H Code Media, the new division is a full-service content studio aimed at helping deliver "culturally relevant" content marketing campaigns to U.S.

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Media Advertising Content Los Angeles 113

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JANUARY 6, 2023

Los Angeles-based Spotter, which connects creators with funding to develop content for brands and businesses, and media agency Havas Media Group (HMG) North America said today that the two are in a new partnership. The company claims it has deployed over $740M to Youtube creators. billion.

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SEPTEMBER 22, 2014

Irvine-based Adaptive Medias , the provider of programmatic advertising technology, said this morning that it has raised $5.2M The publicly held company did not say where the new funding came from. Adative Medias said it will use the funding for sales and marketing, as well as general corporate purposes. READ MORE>>.

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Media Advertising Venture Capital Los Angeles 138

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FEBRUARY 28, 2014

Irvine-based Adaptive Medias , the developer of programmatic advertising technology which acquired StartEngine''s Ember back in December, said Thursday that it has named Bryan Nguyen as its Chief Technology Officer. One of Adaptive Medias'' largest shareholders is Ben Padnos, the Internet entrepreneur behind such companies as DONE!

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Media Chief Technology Officer Advertising Entrepreneur 153

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MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

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Advertising Mobile Idealab Social Media 173

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JANUARY 29, 2014

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. The company said the move will result in the elimination of its premium display salesforce. Terms of that deal were not announced. READ MORE>>.

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Demand Media eHow Advertising 138

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AUGUST 11, 2014

Los Angeles-based Nami Media , which provides pay-per-click advertising technology, said it has added a new, managed services division, which will provide clients with managed services for managing their PPC and XML campaigns. nami media technology advertising services placement' READ MORE>>.

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Media PPC Services Advertising 138

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NOVEMBER 12, 2014

Irvine-based Adaptive Medias , which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. adaptive medias industry video advertising programmatic' READ MORE>>.

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Media Advertising Content Mobile 147

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MAY 22, 2014

Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. READ MORE>>.

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Media Redpoint Advertising Venture Capital 147

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JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

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Advertising Bertelsmann Los Angeles Content 100

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NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. The company said that it will add 118 employees in Europe, and 27 offices in Europe via the buy. READ MORE>>.

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Media Santa Monica Advertising Acquisition 224

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MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. BDMI's Sim Blaustein joins the company's baord with the funding. READ MORE>>.

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Advertising Bertelsmann Software Santa Monica 100

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JUNE 22, 2018

Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). H Code media is led by CEO Parker Morse. READ MORE>>.

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Media News Advertising Entertainment 100

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MAY 4, 2016

Los Angeles-based Giant Media , a native advertising company which is part of Adknowledge, said this morning that it has named John Cobb as its CEO. Giant focuses on native video advertising for brands. READ MORE>>.

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Media Advertising Los Angeles Capital 100

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NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues.

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Media Acquisition Equity Advertising 164

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APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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Social Media Media Marketing Advertising 230

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APRIL 20, 2018

Los Angeles-based H Code Media , which provides digital advertising services for the US Hispanic market, said this week that it has inked a deal with Mexican media company Grupo Milenio. H Code Media said Mileno publishes across 11 major cities across Mexico, including Monterrey, Mexico City, and Guadalajara.

Media 100

Media Advertising Los Angeles Services 100

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FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The company also said it has added Dan Feldstein as its Director of Marketing.

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Media Avalon San Diego Advertising 164

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SEPTEMBER 4, 2015

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday.

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Advertising Los Angeles Media Technology 100

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AUGUST 26, 2014

Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties. evolve media viewability audit totallyher craveonline advertiser advertising content' READ MORE>>.

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Media Metrics Advertising Content 138

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SEPTEMBER 24, 2014

Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. The company said the platform allows publishers to set up both public RTB marketplaces and programmatic premium private marketplaces for their inventory.

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Mobile Media Product Burbank 138

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AUGUST 18, 2014

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. campusexplorer advertising bidding time real marketplace private media vantage' READ MORE>>.

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Media Product Southern California Advertising 138