socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. BDMI's Sim Blaustein joins the company's baord with the funding. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. Financial details of the link were not announced.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

SEPTEMBER 19, 2012

Los Angeles-based RGM Group , which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. As part of the funding, the company said that it has hired Kurt Johnson, the former CEO of FastClick, as its new CEO. Johnson also served as CFO of ValueClick.

Advertising 165

Advertising Equity Media Los Angeles 165

socalTECH

JANUARY 2, 2013

Irvine, California-based TapIt Media Group , the operator of a mobile advertising network, has been acquired by mobile apps infrastructure developer Phunware , the two firms announced Wednesday. Phunware said that all of TapIt's facilities and employees join the company. READ MORE>>.

Media 153

Media Advertising Mobile Activity 153

socalTECH

MAY 21, 2013

Los Angeles-based GumGum has snagged a media agency network executive as an advisor, the firm is announcing today, for its in-image advertising platform. GumGum said it has appointed Carl Fremont, the Global Chief Digital Officer at MEC, which it says is one of the world''s largest media agency networks, to its advisory board.

Media 164

Media Yammer Advertising Los Angeles 164

socalTECH

JULY 24, 2015

Los Angeles-based podcast advertising network operator Midroll Media has been acquired by E.W. Scripps Company. Midroll helps link up advertisers with podcasters--including such high visibility podcasts as "WTF with Marc Maron". Financial terms of the acquisition were not announced.

Media 100

Media Advertising Los Angeles Acquisition 100

socalTECH

MAY 15, 2013

Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. MediaShift went public via a reverse merger back in 2012, and was formerly known as Ad-Vantage Networks; the firm is now traded OTCBB. READ MORE>>.

Media 138

Media Advertising Entertainment Networking 138

socalTECH

JANUARY 18, 2012

Westlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at political marketers.

Advertising 140

Advertising Westlake Village Product Activity 140

socalTECH

SEPTEMBER 23, 2010

Irvine-based Specific Media , a provider of contextual, online advertising services, announced today that it has promoted Jon Schluz to Executive Vice President. Schulz was most recently SVP Global Category development for the firm, and had previously served at Ford Motor Company. Schulz had joined the firm in 2008. READ MORE>>.

Media 160

Media Advertising Networking Help 160

socalTECH

APRIL 12, 2011

Irvine-based Specific Media , the online advertising network headed by Tim Vanderhook, said today that it has received the new IAB Quality Assurance certification. The Interactive Advertising Bureau certification covers training, audit, and compliance requirements for brand-safe advertising. READ MORE>>.

Media 157

Media Advertising Training Networking 157

socalTECH

MARCH 24, 2011

Irvine-based Specific Media , the online advertising network operator, appears to be on a privacy push, saying this morning that it has gained TRUSTe certification. The move is the latest in a series of privacy moves at the company, which also recently adopted the IAB Ad Option Icon.

Media 160

Media Advertising Networking Company 160

Both Sides of the Table

SEPTEMBER 20, 2010

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996.

Media 288

Media Advertising Screening Content 288

Both Sides of the Table

AUGUST 23, 2012

In case you don’t know, they are one of the biggest media companies in the world. That they own a large piece of The Discovery Network? I asked Andrew how companies can best work with Condé Nast and he gave the answers in the episode. 4:45 How do young entrepreneurs begin to work with a company like yours?

Media 285

Media Company Companies Venture Capital 285

socalTECH

MAY 15, 2015

Los Angeles-based SHIFT , the social advertising startup led by James Borow, has been acquired by Boston-based Brand Networks , in a deal worth $50M. According to Brand Networks, it paid $50M in cash and stock for SHIFT, and will appointobrow as Chief Product Officer. The company had raised around $20M in funding.

Networking 100

Networking Advertising Los Angeles Media 100

TechCrunch LA

AUGUST 7, 2019

PodcastOne , the celebrity podcasting network from the founder of radio powerhouse WestwoodOne, is launching a free hosting platform for podcasters. “As the leading ad-supported podcast network, we are embracing the over 700,000 podcasts out there, and are here to support the long-term growth of independent podcasters.”. .

Platform 237

Platform Advertising Los Angeles Networking 237

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What is Adomic? Why did you decide to focus on this area?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.

Media 140

Media Social Network News Advertising 140

socalTECH

MARCH 8, 2011

Irvine-based Specific Media , the Internet advertising network operator, said Tuesday that it has opened up a new regional office in Seattle. According to the company, the office will serve Washington and Oregon, and will be based in downtown Seattle. The firm said the Pacific Northwest is a "key region" for the company.

Media 157

Media Advertising Networking Company 157

socalTECH

MARCH 4, 2014

Burbank-based The Walt Disney Company and satellite operator DISH Network said this morning that they are in a multi-year deal, which will allow DISH to stream Disney, ABC, and ESPN to televisions, computers, smartphones, tablets, gaming consoles, and other connected devices. Financial details of the deal were not disclosed.

Media 147

Media Burbank Hollywood Content 147

socalTECH

JANUARY 13, 2012

Culver City-based PK4 Media , an online video advertising network operator, said Thursday that it has acquired JSFour , a fellow video ad technology firm. The companies said the two have been working together on an advanced video distrbution platform. Financial terms of the buy were not disclosed. READ MORE>>.

Culver City 124

Culver City Media Advertising Platform 124

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

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Demand Google Media RSS 154

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

socalTECH

OCTOBER 18, 2010

Irvine-based Specific Media , which operates its own Internet advertising network, said this morning that it has acquired Broadband Enterprise (BBE), an online video advertising company. Specific Media said BBE serves more then 300 premium brand advertisers, reaching a network of more than 2,400 sites.

Media 133

Media Advertising Acquisition Networking 133

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

socalTECH

JANUARY 5, 2011

Irvine-based Specific Media , the online advertising network run by Tim Vanderhook, said today that it is implementing the Interactive Advertising Bureau (IAB) Advertising Option Icon, across all of its online display ads. READ MORE>>.

Media 133

Media Advertising Networking Software 133

socalTECH

MARCH 21, 2011

Irvine-based Specific Media , which operates an Internet advertising network, said Monday that it has expanded its UK office staff. According to the company, it has added Daniel Stephenson as Senior Director of Category Development. Stephenson joins from the UK government's Central Office of Information (COI).

Media 145

Media Advertising Networking Develop 145

Tech.Co

SEPTEMBER 1, 2015

In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing strategies that you can use to engage with that demographic. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 107

Company Companies Advertising Media 107

socalTECH

MARCH 29, 2011

Irvine-based Specific Media , the online advertising network run by Tim Vanderhook, announced today that it has named Drew Bordages as Senior Vice President and General Counsel. Bordages joins the company from Gibson, Dunn & Crutcher LLP. Bordages was Specific Media's outside council prior to joining the company.

Media 140

Media Advertising Networking Company 140

socalTECH

FEBRUARY 16, 2011

Irvine-based Specific Media , which operates an Internet advertising network, announced today that it has added three new members to its advisory board. The firm said it has added Larry Goodman, Bill Burke, and Ed McCarrick as advisors to its executive team. READ MORE>>.

Media 154

Media Advertising News Sales 154

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 98

Social Media Platform Media Custom 98

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. server advertising technology display network mobile spreeify' READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

DECEMBER 1, 2010

Irvine-based ad network Specific Media said this morning that it has acquired a Amsterdam-based firm, AdCombination , as part of an European expansion. Specific Media said the acquisition of AdCombination expands its operations into the Netherlands, Belgium, and Luxembourg. Specific Media is headed by Tim Vanderhook.

Media 133

Media Acquisition Advertising Platform 133

socalTECH

SEPTEMBER 24, 2014

has acquired mobile ad network PlayHaven from current owner Upsight , the two companies aid this morning. Science said the deal came as it was looking for a mobile advertising firm. PlayHaven Ad Network and its operating team are becoming part of Science''s Growth Labs division. Los Angeles-based Science Inc. READ MORE>>.

Advertising 166

Advertising Networking Mobile Acquisition 166

socalTECH

OCTOBER 21, 2014

We spoke with CEO and co-founder Nanxi Liu about the company''s software. What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. What''s the story behind the company? Talk about what your product is all about? That''s ridiculous.

Social Media 178

Social Media Media Startup Culver City 178

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. Plus, the event offers VIP networking opportunities which are designed to land you great deals and contacts for 2011 and beyond.

Media 100

Media SoCalTech Advertising Mobile 100