Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The web is dying and will be replaced by “the App Internet.” Throughout the 90′s the PC became much more popular in corporate environments, so companies began to replace dumb terminals with PCs.

Web 355

Web HTML Mobile Social Network 355

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.

Advertising 284

Advertising Invest RSS CPC 284

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. I am an investor and advisor to one such “eyeballs” company. Remember when? Microsoft paid $9.00 AOL paid $40.00

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

JANUARY 16, 2015

Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. Elastic specializes in high frequency, low latency algorithms used for interpreting data from mobile advertising campaigns, according to the companies.

Mobile 100

Mobile Company Companies Artificial Inteligence 100

SoCal CTO

JANUARY 28, 2010

Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. My flippant comment was, “If you do a Google search for Los Angeles web developer, you’ll find a LOT of people and firms.” And he’s right there’s a big difference.

Web Development 167

Web Development Los Angeles Web Develop 167

socalTECH

JUNE 10, 2010

Huntington Beach-based Cosnet , a developer of web conferencing software, said this week that it has launched a new, free webinar service called Freebinar. According to the firm, it will offer free, unlimited webinars for up to 150 attendees, by using online advertising to offset the cost of the service. READ MORE>>.

Web 153

Web Marketing Advertising Organization 153

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

FEBRUARY 18, 2010

Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. The firm said it has now acquired more than 100 web sites in total. Tags: internet brands merger acquisition consumer ecommerce advertising content. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. As I said, there’s a lot more to advertising automation than RTB. The Automated Advertising Industry' 3 billion goes into RTB.

Advertising 86

Advertising Press Commerce Examples 86

socalTECH

MAY 29, 2019

Santa Monica-based GumGum , which develops artificial intelligence-driven advertising software, has partnered with ad safety firm White Ops , to provide anti-fraud protection to GumGum's programmatic advertising exchange, the two said this morning. Terms of the deal between the companies were not announced. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Santa Monica Advertising Web 113

socalTECH

APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. Tags: openx advertising publishing open source. READ MORE>>.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

socalTECH

AUGUST 15, 2014

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. We come from the desktop publishing space, and all worked together at a prior company. You see users moving to a platform that doesn''t monetize advertising as well.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. Advertisers. professionals? to San Diego.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

Tool 113

Tool Marketing Santa Monica Advertising 113

socalTECH

APRIL 30, 2013

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". The company was founded in 2007. growth realtime exchange advertising online project rubicon' Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, News Corp., READ MORE>>.

Customer 220

Customer Custom Clearstone Journal 220

Tech.Co

SEPTEMBER 1, 2015

In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing strategies that you can use to engage with that demographic. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 109

Company Companies Advertising Media 109

socalTECH

FEBRUARY 12, 2009

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

Advertising 100

Advertising Google Content Web 100

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Demand Media.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Advertisers. They include: Sponsors.

Advertising 113

Advertising Southern California IP VentureNet 113

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements. Nativo works with 350 web-publishers, including the likes of Time Inc.

Advertising 40

Advertising Platform Venture Capital Content 40

socalTECH

JULY 8, 2014

MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York. mgid native advertising publisher angeles jobs employment' READ MORE>>.

Los Angeles 153

Los Angeles Angel Advertising Entertainment 153

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

OpenX 174

OpenX Advertising Web Los Angeles 174

socalTECH

JULY 8, 2019

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. READ MORE>>.

Competition 113

Competition Startup Advertising Web 113

socalTECH

MARCH 11, 2019

Chris Loughlin is CEO of the company, which develops web, text, mobihle, and voice applications to automate refill requests and reminders, and also helps with marketing, including social media, online advertising, electronic newsletters, and more that pharmacies can send to their customers. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company, which is led by Jed Simon, said the funding came from Oak HC/FT. READ MORE>>.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. openx advertising serving forecasting publisher publishing server software' READ MORE>>.

OpenX 147

OpenX Advertising Web Los Angeles 147

socalTECH

OCTOBER 5, 2015

Los Angeles-based audio advertising exchange operator Triton Digital said today that it is launching a new, programmatic audio advertising exchange in France, after inking a partnership with French company NRJ Global. Financial aspects fo the deal were not announced. READ MORE>>.

Advertising 100

Advertising Web Los Angeles Mobile 100

TechCrunch LA

AUGUST 7, 2019

The company is also billing itself as a discovery platform, offering free promotion for the services various podcasts across its own network of popular podcasting talent. It gives the company access to both marquee talent for high value, big spending advertisers, and a way to flood other podcasts with whatever ads the company wants.

Platform 237

Platform Advertising Los Angeles Networking 237

socalTECH

JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. The company said the newly created position will be responsible for increasing adoption of the company's products, and growing its publisher focused team. White as its General Manager, Publisher Business - West.

OpenX 150

OpenX Advertising Web Los Angeles 150

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

MAY 1, 2013

In a move to better convert visitors to its site--and adapt to the increasingly mobile, tablet-centric world-- Los Angeles-based Savings.com said Wednesday that it has launched a brand new, homepage and responsive web design. savingscom savings coupon deal homepage redesign mobile tablet advertising' READ MORE>>.

Design 154

Design Web Design Advertising Mobile 154

socalTECH

MAY 15, 2013

Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. mediashift executive digital advertising network' READ MORE>>.

Media 138

Media Advertising Entertainment Networking 138

socalTECH

JUNE 12, 2013

According to CampaignEQ--founded by former Beachmint execs William Belk and Dirk McGregor--its new cloud-based, web and mobile affiliate tracking platform is aimed at offering up better mobile attribution and optimization. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

Tech Zulu Event

AUGUST 4, 2011

If you’re a big supporter of indie films or web series you’re probably checking out your favorites on a variety of different sites on the web. has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. The folks over at Blip.tv To date, Blip.tv

Web 65

Web Netflix Social Media Product 65

socalTECH

APRIL 5, 2016

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday.

OpenX 100

OpenX Google JavaScript Pasadena 100