Startup Professionals Musings

MAY 26, 2023

You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. The result can be a host of new competitive and price challenges which can stall growth or require excessive resources and time. Incent these early.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

AUGUST 2, 2015

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

Startup 118

Startup Competition Patents Resource 118

Startup Professionals Musings

JUNE 25, 2014

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

Entrepreneur 110

Entrepreneur Competition Patents Resource 110

Startup Professionals Musings

MARCH 25, 2023

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Understanding competitive early mover requirements. The purest form of capitalism has always meant charging a fair price and making a fair profit. Long-term stability requires revenue growth and profit.

Organization 94

Organization Invest Custom Customer 94

Startup Professionals Musings

JUNE 21, 2020

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Understanding competitive early mover requirements. The purest form of capitalism has always meant charging a fair price and making a fair profit. Long-term stability requires revenue growth and profit.

Organization 173

Organization Invest Custom Customer 173

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Revenue and competitive position followed. Many new business owners I know have learned the hard way that you can never be everything for everyone.

Startup 144

Startup Social Media Metrics Custom 144

Berkonomics

AUGUST 23, 2012

By carefully recognizing and focusing upon the very core of the business, these CEOs are allocating their scarce cash resources to hire the best talent they can find to support that core business, and then reaching out to partners, independent contractors, and other small businesses to provide all other functions.

Patents 159

Patents Training Resource Advertising 159

Startup Professionals Musings

SEPTEMBER 22, 2022

Allocate resources to handle bumps along the way. The smart ones were already working on new features, and able to counter competition quickly. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution.

Marketing 133

Marketing Custom Customer Outsource Development 133

Berkonomics

APRIL 8, 2021

In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. Fourth: measurement.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

JANUARY 27, 2018

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

Competition 51

Competition Patents Resource Entrepreneur 51

Both Sides of the Table

JUNE 12, 2010

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Competition: Gilt Groupe , Ideeli , RueLaLa (sub of GSI Commerce) , OneKingsLane , department stores like Saks and Neiman Marcus. Founded in 2008 by Mehdi Maghsoodnia.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Tech Zulu Event

SEPTEMBER 23, 2013

I wanted to connect LA’s incredible entrepreneurs with the larger business community and with the resources of USC.”. The second annual USC Silicon Beach event, hosted by the four professional schools at USC, featured a pitch competition and a conference filled with informational panels and interviews. Startup Pitch Competition.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

Startup Professionals Musings

FEBRUARY 29, 2016

I believe that the resourcefulness to turn constraints into competitive differentiators and new opportunities is a trait that separates the great entrepreneurs from the “wannabes.” Doing things the way they have always been done only works with unlimited resources. Do it yourself with new tools rather than hire outside help.

Startup 57

Startup Resource Entrepreneur Outsource 57

socalTECH

SEPTEMBER 8, 2014

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. We looked at the market, and thought--why can''t someone do for advertising what the NASDAQ does for stock trading.

Startup 176

Startup Advertising Los Angeles Southern California 176

Startup Professionals Musings

FEBRUARY 10, 2012

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.” A sustainable competitive advantage is not a destination, but a journey.

Patents 90

Patents Competition IBM IBM 90

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

FEBRUARY 8, 2015

Traditional marketing efforts (advertising and promotions) are still important. The challenge is to measure resources spent against return. They operate like competitive retention, forcing you to win every transaction over competitors. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.

Custom 100

Custom Customer Satisfaction Social Media 100

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

Startup Professionals Musings

APRIL 15, 2019

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Revenue and competitive position followed. Focus on a few key principles is the key to success, and it takes discipline and determination to make this happen.

Social Media 87

Social Media Metrics Custom Customer 87

Both Sides of the Table

JUNE 3, 2010

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. I don’t do advertising on my blog, but I thought it was worth mentioning Ryan in particular because he has an alternate model for doing a startup. Competition: Apple iPhone App Store Genius.

Venture Capital 214

Venture Capital Startup Design S3 214

Both Sides of the Table

APRIL 10, 2010

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

Acquisition 287

Acquisition Develop Development Conference 287

Both Sides of the Table

NOVEMBER 14, 2017

The best CEOs realize that they must transition from being individual contributors to team builders and adjudicators who settle conflicts of “resource allocations.” We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.

Startup 286

Startup Technical Review Custom Customer 286

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Building the prototype can be fun.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

OCTOBER 11, 2013

Traditional marketing efforts (advertising and promotions) are still important. The challenge is to measure resources spent against return. These operate like competitive retention, which means you must win every transaction over competitors. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.

Custom 97

Custom Customer Satisfaction Social Media 97

Startup Professionals Musings

NOVEMBER 21, 2016

It takes a huge upfront investment to attract users, before advertisers are interested. Every startup needs focus, due to limited resources, so setting irrational goals implies overall poor business acumen. Smart entrepreneurs highlight their own positives in competitive positioning, rather than competitor negatives.

Funding 98

Funding Startup Innocal Entrepreneur 98

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. How do you figure out when things are slow? It's more or less predictable.

Startup 177

Startup Mobile Culver City Los Angeles 177

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters. Do them all.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Assess and commit the resources required. Never “sell” or push out your message like conventional advertising. But above all, don’t forget to observe your competition and their social media activity.

Social Media 95

Social Media Media Startup Blogging 95

InfoChachkie

JANUARY 6, 2011

Pull Quote: “If you are smart, competitive, hard working and passionate about what you do you will have the best experience of your life. With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? Of course, there was so little competition back then so it easier to find uncharted territory.

Entrepreneur 232

Entrepreneur Competition Software Review Course 232

Startup Professionals Musings

AUGUST 10, 2014

The concept of free goods and services to get you hooked, financed by deep pockets or advertising, seems marginally ethical to many. Understanding competitive early-mover requirements. The purest form of capitalism has always meant charging a fair price and making a fair profit. Long-term stability requires revenue growth and profit.

Entrepreneur 98

Entrepreneur Organization Invest Custom 98

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly DataSift = platform for companies to develop cost-effective applications using this Twitter data to gain advantage relative to their competition. as an example of why I shouldn’t be investing in the Twitter ecosystem any longer.

Platform 307

Platform News Startup Invest 307

Startup Professionals Musings

JUNE 26, 2016

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Understanding competitive early mover requirements. The purest form of capitalism has always meant charging a fair price and making a fair profit. Long-term stability requires revenue growth and profit.

Startup 58

Startup Organization Invest Custom 58

Both Sides of the Table

MAY 23, 2012

Yes, it’s true that FOMO (fear of missing out) is driving some irrational behavior and valuations amongst uber competitive deals and well-financed VCs. The numbers of potential buyers had decreased dramatically both because large companies were shedding jobs and because many past buyers simply lacked resources to make acquisitions.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

DECEMBER 17, 2013

Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales. This tells you whether your marketing and advertising investments are paying for themselves. Again, be sure to check industry norms for your type of business to see if you are competitive.

Metrics 100

Metrics Technical Review Sales Custom 100

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Here’s why.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

JANUARY 15, 2009

Often human resources departments want plain text resumes, etc. Is this at all competitive with LinkedIn? There are lots of people there doing competitive intelligence, or doing research on an industry or landscape. Josh Stomel: How we make money right now is advertising revenue. It was developed from a different angle.

Startup 140

Startup Yahoo Sites Oversee.net 140