socalTECH

MARCH 2, 2015

Opp was previously Senior Vice President of Human Resources for Conversant. reachlocal executive strategy officer local advertising human resources' The new hires come as ReachLocal has been building up a new executive team, headed by new CEO Sharon Rowlands. READ MORE>>.

ReachLocal 100

ReachLocal Woodland Hills Resource Advertising 100

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Don't miss out on the top business tech news with Tech.co's weekly highlights reel.

Social Media 148

Social Media Startup Commerce News 148

socalTECH

APRIL 14, 2015

Santa Monica-based hiring software developer ZipRecruiter , which is led by Ian Siegel, is embarking on a big television advertising campaign, the company said Monday. ZipRecruiter did not say how much it is investing in the television advertising campaign. onboarding resource human employee software campaign television ziprecruiter'

Santa Monica 100

Santa Monica Advertising Resource Software Development 100

Berkonomics

JULY 18, 2019

By carefully recognizing and focusing upon the very core of the business, these CEO’s are allocating their scarce cash resources to hire the best talent they can find to support that core business, and then reaching out to partners, independent contractors, and other small businesses to provide all other functions.

Patents 120

Patents Resource Training Advertising 120

socalTECH

DECEMBER 20, 2016

Los Angeles-based programmatic advertising marketplace operator OpenX announced late Monday that it has opened up a new office in Japan, where it says it has moved into larger office space, and added account management, sales engineering, technical implementation, technical support and yield management resources.

OpenX 100

OpenX Technical Support Advertising Resource 100

Startup Professionals Musings

JULY 10, 2022

Each of them has seen and seized opportunities for change, sensed the way forward, garnered the necessary resources, and pursued their dreams, regardless of the odds. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Examples 131

Examples Entrepreneur Technology Resource 131

Berkonomics

DECEMBER 31, 2015

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

Social Media 120

Social Media Newsletter Advertising Media 120

socalTECH

JULY 31, 2013

In what might easily be the most number of executives announced at once in Southern California, Los Angeles-based online advertising marketplace The Rubicon Project announced ten new executives across engineering, data, administrative and operational strategy, legal, financial and business development. READ MORE>>.

Chief Technology Officer 164

Chief Technology Officer ReachLocal Southern California Advertising 164

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Key resources. Every partner has their own set of activities and required resources. Value propositions.

Funding 133

Funding Activity Customer Custom 133

Startup Professionals Musings

SEPTEMBER 18, 2022

The problem is that startups have limited resources to keep them ahead of big companies. If your early traction highlights an opportunity they have missed, they can mobilize their huge resources and run over you. This is one of the most frequent responses I hear, and is rarely convincing. Intellectual property as barrier to entry.

Competition 133

Competition Patents Resource Invest 133

socalTECH

JANUARY 7, 2010

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com , specifically aimed at students looking for higher education degree programs. Tags: hydra media advertising education mydegreefinder. READ MORE>>.

Education 124

Education Beverly Hills Sites Advertising 124

SoCal Tech Calendar

NOVEMBER 9, 2012

Since 1983, BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, electronic directory markets, Yellow Pages, government agencies, law firms and investment companies looking to understand trends and revenue drivers. See [link] (more)

LAVA 100

LAVA Mobile Media Case Study 100

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 226

Customer Custom Entrepreneur Advertising 226

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. marketing is not zero marketing.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

Startup Professionals Musings

JUNE 26, 2021

That means you need to tune your advertising, business model, and product features to meet multiple cultural norms, and have the broadest appeal. That doesn’t mean that you should try to rollout your business globally with your limited initial resources. Investments all have risks, and require a bold commitment of key resources.

Startup 146

Startup Resource Summary Entrepreneur 146

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

SEO 64

SEO Advertising Conference Social Media 64

TechCrunch LA

MARCH 26, 2020

This could include coverage of things like local ordinances, school closings, shelter-in-place laws, number of cases and deaths, testing resources and more. For Flipboard’s business, adding local news allows advertisers to target against user interests, which may now include a city’s metro region as one of those interests.

News 156

News Journal San Diego IP 156

Startup Professionals Musings

MAY 26, 2023

You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. The result can be a host of new competitive and price challenges which can stall growth or require excessive resources and time. Incent these early.

Product 141

Product Services Technical Review Artificial Inteligence 141

socalTECH

MAY 3, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps televisoin advertisers determine the effectiveness of their advertising and creative, said today it has named Peter Daboll as CEO of the company. Daboll also has served at MarketTools, Advertising.com, MediaPlan, Information Resources Inc. and Nielsen.

Palomar 113

Palomar Yahoo Advertising Resource 113

socalTECH

DECEMBER 5, 2012

When you've got to pull back your free features, in order to make sure those free accounts don't overwhelm your resources. That's the lesson being learned by YouMail this week, as the firm announced that it would be changing some of its free services.

Resource 147

Resource Advertising Services Company 147

Startup Professionals Musings

MAY 6, 2023

Explore municipal development resources. One of the free sources above, or just the teaser data from an online report advertisement, often is more than adequate as a third-party reference for credibility. In most cases, these are available to the public for free access, and can be referenced and footnoted in your plan.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

OCTOBER 4, 2019

Each of them has seen and seized opportunities for change, sensed the way forward, garnered the necessary resources, and pursued their dreams, regardless of the odds. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Resource 97

Resource Entrepreneur Social Network SpaceX 97

Startup Professionals Musings

MARCH 25, 2023

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. First movers in a new space need users more than revenue to maintain market share, so investment pitches need to highlight this priority in requests for funding resources.

Organization 94

Organization Invest Customer Custom 94

Startup Professionals Musings

JUNE 21, 2020

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. First movers in a new space need users more than revenue to maintain market share, so investment pitches need to highlight this priority in requests for funding resources.

Organization 173

Organization Invest Customer Custom 173

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 133

Customer Custom Entrepreneur Advertising 133

socalTECH

SEPTEMBER 8, 2014

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. We looked at the market, and thought--why can''t someone do for advertising what the NASDAQ does for stock trading.

Startup 176

Startup Advertising Los Angeles Southern California 176

Berkonomics

AUGUST 23, 2012

By carefully recognizing and focusing upon the very core of the business, these CEOs are allocating their scarce cash resources to hire the best talent they can find to support that core business, and then reaching out to partners, independent contractors, and other small businesses to provide all other functions.

Patents 159

Patents Training Resource Advertising 159

Startup Professionals Musings

SEPTEMBER 22, 2022

Allocate resources to handle bumps along the way. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution. Oprah Winfrey was helped in her career by her relationship with Barbara Walters. Marty Zwilling First published on Inc.com on 9/7/2022.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

DECEMBER 14, 2019

The problem is that startups have limited resources to keep them ahead of big companies. If your early traction highlights an opportunity they have missed, they can mobilize their huge resources and run over you. This is one of the most frequent responses I hear, and is rarely convincing. Intellectual property as barrier to entry.

Competition 120

Competition Patents Resource Invest 120

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

SEO 40

SEO Advertising Conference Social Media 40

Startup Professionals Musings

AUGUST 14, 2020

Explore municipal development resources. One of the free sources above, or just the teaser data from an online report advertisement, often is more than adequate as a third-party reference for credibility. In most cases, these are available to the public for free access, and can be referenced and footnoted in your plan.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

DECEMBER 17, 2022

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Serving a growing customer base – with a great customer experience – requires more time and dedicated resources.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

MARCH 9, 2019

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 98

Social Media Media Metrics Satisfaction 98