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Demand Media Gets New Competitor, Yahoo, After Associated Content Buy

socalTECH

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

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Google Gets Into Ad Optimization, Takes On Rubicon Project

socalTECH

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program.

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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Google has to go through channels like us just to get to an advertiser.

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Interview with Tim Cadogan, OpenX

socalTECH

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Google has to go through channels like us just to get to an advertiser.

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. Yet it took almost six years to become profitable, with revenue only from advertising. The challenge is not to undermine growth by a blind focus on profits.

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How urRadio Wants To Make You The Radio Station

socalTECH

We spoke with founder and CEO Tyler Francois to hear about his vision for making anyone an Internet radio DJ, and how the team--made up of former Yahoo! Tyler Francois: We have a fairly lean team right now, eight full time developers, three of whom previously worked for other, streaming music services, including Yahoo! What is urRadio?

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