DigiMarCon America 2021 - Digital Marketing, Media and Advertising Conference
SoCal Tech Calendar
JULY 15, 2021
Wednesday, July 21, 2021 --.
DigiMarCon West 2021 - Digital Marketing, Media and Advertising Conference and Exhibition
SoCal Tech Calendar
JUNE 10, 2021
Wednesday, June 16, 2021 --.
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The Israel Conference
SoCal Tech Calendar
MAY 26, 2012
Friday, June 1, 2012 -- The Israel Conference. The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking. May 31 and June 1, 2012. See [link] (more)
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The Case for In-Stream Advertising
Both Sides of the Table
NOVEMBER 22, 2009
The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.
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The Israel Conference
SoCal Tech Calendar
MAY 25, 2012
Thursday, May 31, 2012 -- The Israel Conference. The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking. May 31 and June 1, 2012. See [link] (more)
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The Truth Behind Display Advertising: Adomic's Quest For Transparency
socalTECH
AUGUST 9, 2013
What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?
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Thank you to our sponsors and advertisers
socalTECH
SEPTEMBER 25, 2009
Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. The Most Informative Chip Technology Conference of the Year! They include: Sponsors.
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8 Priorities When Offering A New Product Or Service
Startup Professionals Musings
MAY 26, 2023
Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.
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141 Interview with Jonathan David, Tapstone
socalTECH
AUGUST 22, 2014
We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Where do you fit into the ad market? Right now, advertisers have an infinite number of targeting options, and an infinite combinations to optimize their campaigns.
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Milken’s Global Conference | Inspiring, Surreal and Transformative
Tech Zulu Event
MAY 12, 2014
The 17th Annual Milken Institute Global Conference wrapped up last month at the luxurious Beverly Hilton Hotel. Education and Technology were also hot topics at the conference. After three days, you literally walk out of the conference a different person ready to take on the world and make a difference. Education & Tech.
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Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011
Tech Zulu Event
NOVEMBER 2, 2011
The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.
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Twitter’s Acquisition, Chirp & Managing Developer Relationships
Both Sides of the Table
APRIL 10, 2010
In fact, I said as much in September 09 at a Twitter conference in LA on a panel that Guy Kawasaki was moderating. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. But wait, aren’t you the guy who invested in Ad.ly, the in-stream advertising company?
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8 Tasks To Prepare You For Starting Your Own Business
Startup Professionals Musings
AUGUST 25, 2023
Pick a name, location, and marketing strategy early. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Names and taglines are critical to success. Network extensively for partners, investors, and suppliers.
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DOMAINfest Global
SoCal Tech Calendar
JANUARY 27, 2012
DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.
SEM 113
113 DOMAINfest Global
SoCal Tech Calendar
JANUARY 26, 2012
DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.
SEM 113
113 DOMAINfest Global
SoCal Tech Calendar
JANUARY 25, 2012
DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.
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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally
Tech Zulu Event
JULY 31, 2013
It is YouTube marketing at its best. The largest YouTube for business conference is coming up this week, Vid Con. They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords. Here is a YouTube marketing case study they did. If we apply that.01%
Maintain Your Startup Motivation While Working Harder
Startup Professionals Musings
FEBRUARY 11, 2023
New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Enjoy that first video interview at an industry conference, or the newspaper story which enhances your startup visibility and credibility.
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Early Stage Marketing and Branding – Farida Fotouhi
SoCal CTO
NOVEMBER 11, 2009
She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. Maybe ten years.
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150 Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011
Tech Zulu Event
NOVEMBER 2, 2011
The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.
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Balance Your Focus Between Passion And Perspiration
Startup Professionals Musings
MAY 16, 2020
New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Enjoy that first video interview at an industry conference, or the newspaper story which enhances your startup visibility and credibility.
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Digiday Mobile
SoCal Tech Calendar
FEBRUARY 24, 2012
With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention. Even DR advertising has large hurdles to overcome on the small screen. Can we evolve beyond our fat thumbs to make mobile marketing worth the effort?
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100 Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan
SoCal CTO
NOVEMBER 17, 2009
I’m more familiar with content marketing in B2B Marketing. Building relationships, partnering with social media experts on events (SBTwestival and 140 Conference Meetup), learning at events, building a following, testing any and all formats/venues, integrating social media into our radio show. Any thoughts on my post?
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Spooky thought: Where would we be without our supporters?
socalTECH
OCTOBER 30, 2009
As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. The 7th International System-on-Chip (SoC) Conference, Exhibit & Workshops. Helping entrepreneurs succeed.
Is it a Good Idea to Have Ads in Tweets?
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
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Brian Solis Takes The Reins For The Pivot Conference
Tech Zulu Event
JANUARY 17, 2011
He will be heading up as Editorial Director and Host for 2011 and future Pivot Conference's. Congratulations to our good friend, best-selling author and social media thought leader Brian Solis! Solis will take over the reins from Chris Shipley, who will be focusing on her position as chairman and CEO of Guidewire Group.
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Creating A Better Digital Marketing Strategy For Your Business
Tech Zulu Event
JUNE 10, 2015
It’s no secret – digital marketing is the big brand battleground for most companies. Especially for small or medium-sized businesses, most of your time, effort, and potential reward are all going to be web-based, and getting your digital marketing strategy right is often a sink-or-swim proposition. Images via Shutterstock.
PPC 40
40 Making Money on YouTube | Audience First, Cash Second
Tech Zulu Event
AUGUST 21, 2013
It’s a conference about the community, not as much a business conference. The conference is primarily targeted to people with a passion for the YouTube platform. Many executives from media powerhouses such as CBS and ad agencies like Saatchi and Saatchi were there to experience the lifestyle of the people they market to.
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Small Business Marketing | Get Customers versus Get Leads
Tech Zulu Event
NOVEMBER 18, 2011
That is, of course, as long as what you are selling is the absolute best in your market.) Being in business since I was 18 years old has led to a lot of conferences, meetings, mixers, classes, tradeshows and after parties. Find events, conferences, mixers, networking groups, meet up groups who would find value in hearing your insights.
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85 Thanks to socalTECH's Sponsors!
socalTECH
MARCH 27, 2009
Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. PowerMark www.thepowermarkgroup.com , Southern California's premier full-service marketing and. Startups Made Simple.
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Interview: Isaac Garcia of Central Desktop
InfoChachkie
JUNE 2, 2011
Central Desktop was founded in 2005 to provide an easy-to-use, SaaS collaboration solution to the SMB market. Also, we should have segmented our customers sooner and narrowed our market segment (earlier)." At the end of every meeting… we were sharing a USB stick that we passed around the conference table.
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Thanks To Our Sponsors
socalTECH
MARCH 20, 2009
Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. PowerMark www.thepowermarkgroup.com , Southern California's premier full-service marketing and. 50% Off Conference Passes for. They include: Sponsors. Technology.
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5 Keys To Starting New Trends Rather Than Following
Startup Professionals Musings
MAY 6, 2020
Others pivoted quickly based on customer need changes, rather than just spending more money on advertising and charging ahead. Get out of the office to visit real customers, attend industry conferences, and network with peers and influencers. Learning can be fun and profitable.
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Biz2Beach To Stream Live Here On TechZulu
Tech Zulu Event
AUGUST 15, 2011
TechZulu is pleased to announce that we will be streaming live from the Biz2Beach conference presented by CallFire this Friday August 19 at 2pm PST. For those who may be unfamiliar with the Biz2Beach conference, its a networking conference of thought leaders, innovators, and trendsetters for a day of exchanging ideas.
SEO 85
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Silicon Beach at USC 2013 | Entrepreneurial Inspiration
Tech Zulu Event
SEPTEMBER 23, 2013
The second annual USC Silicon Beach event, hosted by the four professional schools at USC, featured a pitch competition and a conference filled with informational panels and interviews. The conference itself was focused on innovation, technology, and startups. The conference was filled with a several panels.
USC 98
98 Top 29 Startup Posts May 2010
SoCal CTO
JUNE 9, 2010
"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. Enjoyed this post? Putting customers first. It's a great talk.
Startup 248
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Why You Need to Take 50 Coffee Meetings
Both Sides of the Table
AUGUST 16, 2011
A smart young marketing exec? The moment a big job is advertised you’re fawked. unless you’re a conference ho … then it’s too much ). Imagine the human progress you could make with 250 short, relationship-focused meetings. Here’s why it’s critical: 1. Recruiting. Talented brand sales people?
Startup 410
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Startup Mentors
SoCal CTO
JANUARY 2, 2013
Then I got an email that asked: I'm leading the marketing efforts for an early-stage startup. However, I often wish that I had someone more experienced both in marketing and working in a startup environment that I could go to for advice. Then you search for the people who were in marketing there early on. For me, its coffee?
CTO Coach 259
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Why Most of Your Assumptions About Phone Calls are Wrong
Both Sides of the Table
JANUARY 14, 2014
But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. The key is understanding the nuance. I’ll wait.
Email 339
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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong
Both Sides of the Table
JULY 13, 2012
But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. Ads are effective. As I said, YOU are the product. Believe me.
Mobile 311
311 Decoding The Secret To Success In Subscription Businesses: Georg Richter, OceanX
socalTECH
APRIL 21, 2017
xWe spoke with a few companies in the recurring revenue area space, ahead of the Recurring Revenue Conference ([link] which we are helping to sponsor next week. So, we build that and started offering it to the market. For those not familiar with OceanX, describe your business and background? How did you get into this?
Startup 145
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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All
Tech Zulu Event
NOVEMBER 11, 2013
This one-day conference has been created and produced by David Beebe Projects led by Emmy winning Digital Entertainment Executive and Producer, David Beebe himself. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood. This is the wave of the future.
Hollywood 100
100 Sponsor post: Discount to tomorrow's DFR, and win a ticket to digiday:APPS
socalTECH
DECEMBER 1, 2009
During this high-level event, Top Brand Marketers, Agency Executives, Publishers, and App Developers will come together to discuss and explore how brands can harness the power of the billion dollar app boom. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market.
Fandango 124
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Empowering Oracle OpenWorld with Data from Dun & Bradstreet
Tech Zulu Event
OCTOBER 22, 2015
Just another one of those massive IT networking conferences? But I learned that Dun & Bradstreet is a big data company that has been around since 1841 and what they do is collect market-research data and apply analytics for deep insights. Excited about Oracle Open World? But what is it exactly? What does this mean exactly?
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